Cequel Media

A strong media mix is crucial for an impactful OOH campaign. From eye-catching digital shelters to bold wildpostings that dominate the streets, trucks with contextual messaging, and dynamic live-boards that engage audiences in densely populated subway stations—it’s critical to ensure that the media strategy hits every corner of the city and maximizes impact. Amplify your message and make every touchpoint count!

This year, there?was an unprecedented slew of fashion-related Marathon activations, like branded run clubs and sneaker drops, and?Maybelline?was the marathon's first-ever beauty sponsor, with branded makeup booths, cheer zones and its own race squad.?It goes to show that you don't have to be a sneaker company to run a marathon campaign. See what we did there?

The holiday season offers a prime opportunity for brands to capitalize on Out-of-Home (OOH) advertising and in-person experiential campaigns. With people actively shopping, attending festive events, and traveling, OOH provides an ideal platform to engage with consumers in high-traffic areas. Let’s connect if you’d like to explore how these strategies can boost your brand’s impact this holiday season!

Excited to announce that Melissa Ali is joining the Cequel team today! I had the pleasure of working with Melissa at C2C Outdoor and Posterscope. With a wealth of experience in the OOH space, Melissa has worked on the Heineken business for the past few years at Posterscope. Welcome aboard, Melissa! Reach out to her at [email protected]. #newhire #welcome #teamgrowth Melissa Ali

For Steve Madden's most recent campaign, we transformed a classic Mister Softee truck into a fully-branded Steve Madden experience, focusing on their Soho store. Brand ambassadors were on hand, offering free ice cream while sharing the excitement for New Yorkers. Over 1,000 cones were given away, generating substantial social media buzz and engagement.

Out-of-Home has always been a powerful medium to break through the clutter, and there's more noise than ever right now. We loved this article by Anders Bergstrom about how oversaturation in the attention economy empowers advertisers wanting to make a real impact to look to OOH.

We are so inspired by Universal's Despicable Me?Minions out-of-home campaign. They?do something new and innovative for every movie release. From 3D builds to engaging digital creatives, we love to see what they put out in the world.

We loved bringing Jolie's creative contextual message to life!

Did you catch Hermes' giant purse in SoHo over Memorial Day Weekend?! This perfect example of non-traditional OOH evolved over time and drew a constant crowd. We love to see it ??

Cequel Media is an independently led, entrepreneurial driven, team of cutting edge passionate OOH media experts that solely focus on delivering results based on our clients’ marketing needs. Established in 2007, Reinvented in 2024. Welcome to the Cequel Check out Cequel's Times Square debut, courtesy of our partners at SILVERCAST Media