Centro Benefits Research

Another exciting step forward in broker-carrier connectivity! We’re excited to announce the expansion of our broker-carrier API platform with the integration of?Lincoln Financial. With this latest connection, Centro’s broker partners can now access plan details, rates, and policy updates directly through the Centro Broker Portal—eliminating time-consuming manual processes and enabling real-time, accurate insights. “Partnering with Lincoln to enhance accessibility and transparency within the ancillary benefits space is an exciting step forward,” shared Daniel McAlone, President & Founder of Centro. This marks our fifth API integration, with even more on the horizon as we continue to innovate and modernize the broker experience. Learn more:?https://bit.ly/3QXNcdh

We are excited to announce that Larry J. Guarcello III has joined the Centro consultant team as Vice President of Business Development. In his new role, Larry will focus on collaborating with our partners at some of the nation’s leading employee benefits firms to drive growth and maximize value for all stakeholders. Welcome Larry!

Centro is pleased to strengthen its commitment to integrative technology with the hiring of?Christine Birmingham?as API Partner Integration Lead. ? With over 25 years of experience in the ancillary carrier space, Christine has a proven track record of driving business growth and operational excellence through strategic partnerships, innovative marketing initiatives, and effective marketing operations. In her new role, she will lead the management of complex API connections with Centro's strategic carrier partners, designing and implementing a robust digital framework to support seamless data integration and deliver value to all stakeholders. ? Welcome Christine!

We're excited to announce the latest expansion of our broker-carrier API platform with the addition of RFP and Quote data integration in collaboration with?Guardian Life. This innovative connection enables Centro and Guardian to directly exchange RFP and quote proposal data, driving faster response times, greater accuracy, and significant cost savings by eliminating manual processes. ? Treg Balding, our Chief Revenue Officer, shared, “Our continued collaboration with Guardian marks another milestone in this journey, delivering a streamlined and modern workflow and cost savings to our valued broker partners." ? This new integration marks the third connected carrier for Centro's broker partners, with more to come as part of a robust roadmap of industry innovation. ? Read more about this exciting development here: https://bit.ly/48QihYv

We’re thrilled to announce a major expansion of our platform at Centro Benefits Research - With the addition of enhanced communication and engagement tools, we're empowering our broker partners to deliver even greater value to their clients. This strategic move strengthens our role in transforming the broker and carrier space. Read the full release to learn how we’re driving change in the industry: https://bit.ly/4dQgXGc. #BenefitsInnovation #BrokerSolutions #EmployeeEngagement

Exciting News Today – We are thrilled to announce the continued expansion of our broker-carrier API platform with the connection of RFP and quote integration capability with a second ancillary carrier, Principal Financial Group. This cutting-edge integration allows Centro and Principal to exchange RFP and quote proposal data directly between platforms, significantly boosting speed, accuracy, operational efficiency, and reducing costs associated with this traditionally manual process. ? Beata Rogala, our Chief Digital Officer, shared, “Our ongoing collaboration with Principal, first through the Policy API, and continuing with the RFP and Quoting API integrations, has poised Centro to yield tremendous business and operational benefits for all stakeholders across the value chain. Our dedication to creating data integrations that automate manual processes delivers a modern experience for our users and clients, advancing our mission to transform the industry through technological innovation.” Read more about this exciting news here: https://bit.ly/3yh8htG

A recent report from McKinsey & Company anticipates the continued growth of non-medical employee benefit premium pools over the next 5+ years, primarily driven by Supplemental Health products (10.6% CAGR). As these projections highlight significant opportunities, Centro Benefits Research leverages data analytics and strategic planning to partner with benefits brokers, ensuring your agency's strategy is aligned with market growth projections. To learn more about how Centro can help your agency execute its business strategy, click here: https://lnkd.in/eYJEA_Fd.?

Centro Benefits Research is happy to announce that Joseph P. Reale has joined our team as CRM Product Manager. Joe brings over a decade of extensive knowledge and expertise developing and managing various CRM technology solutions. In his new role, Joe will oversee Centro’s Operating Platform and collaborate with internal and external stakeholders to advance automations and seek constant improvements in the functionality, data quality, user experience, and business value of our CRM. Welcome Joe! Our team and clients are fortunate to have you onboard. ?

Centro’s commitment to hiring top industry talent has been paramount in our ability to partner with the nation’s leading employee benefits firms. ? To that end, we are thrilled to announce the addition of Nick Sabert to our consulting team. ? With nearly a decade of experience delivering?innovative ancillary solutions to his broker partners,?Nick’s values-driven approach, relentless work ethic, and commitment to driving results for his clients has earned him perennial recognition as a top performer. ? Nick’s focus will be on partnering with employee benefits agencies in?Southern California?and Tennessee to grow Centro’s market share in these markets.? ? Welcome Nick!

We are excited to announce that Celeste Hough has joined Centro Benefits Research as Account Executive. Celeste will be partnering with Centro Consultant Ryan Edgar to continue delivering exceptional service to our broker and carrier partners in the Ohio and Pennsylvania markets. With eight years of employee benefits expertise, she brings extensive client management and benefits experience, which will make her a valuable asset to her clients. Welcome Celeste! We are incredibly fortunate to have you on the team!