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Centriply

Centriply

广告服务

Saratoga Springs,New York 613 位关注者

关于我们

Centriply is an independent tech developer & media agency that creates Audience-Based Advanced TV ad campaigns anywhere in the US. We are the search engine for TV audiences. Creating unique data-driven and location-based media plans for audience targeting used by agencies and brands. Centriply creates common ground between digital, one-to-one and targeted linear TV in a way that delivers superior results to your clients. Many types of business goals are supported by the value of matching quality TV advertising scaled across 80 million homes with 1st or 3rd party segments. Centriply has the ability to find households and provide KPI attribution to the ZIP Code, a drive-time radius, or against a traditional DMA. It’s Targeted TV like you have never seen before. Headquartered in Saratoga Springs, NY, Centriply's sister companies Cable Scope and Tango Media System, develop specialized Advanced TV services and technology. This partnership allows brands and agencies to use sales and customer data to find the right locations, high value prospects, and safe programming. All this provides advertisers the ability to reach different audience segments to drive overall company growth and profitability for both agencies and brands. You can partner with us to offer a unique TV solution that goes beyond programmatic with Targeted TV and keep your fee. When used as a white label service, marketing companies can offer leading edge advanced TV audience buying, using the same data segments as digital campaigns (Experian, NinthDecimal) applied to ZIP level locations and track attribution. Working with brands directly or digital specialists there is the option of tapping into the 3,000+ Cable Systems, Telcos, DBS and VOD systems, located around the country through our buying team. Plan your TV impressions by ZIP, measure by HH and attribute TV impressions back to business KPIs is what it's all about. Show your team TV advertising like they have never seen before.

网站
https://centriply.com
所属行业
广告服务
规模
11-50 人
总部
Saratoga Springs,New York
类型
私人持股
领域
Audience Targeted TV、DMP For TV、Media Budget Allocation、Large Scale Media Activation、Branding With TV、Quality TV Impressions at Scale、Medium Size Agency Partnerships、Digital Agency Partners、Household Addressable TV、Brands with in-house creative and media、Advanced Advertising、Media Planning、Targeted TV audiences、Self-serve TV platform、TV Attribution、TV Audience Mapping & Reporting、Performance TV、Programmatic & Automated TV Inventory、Location Analysis和Advanced TV Advertising

地点

  • 主要

    63 Putnam St

    US,New York,Saratoga Springs,12866

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动态

  • 查看Centriply的组织主页

    613 位关注者

    Is it time for a nice clear view of what a thoughtfully blended, audience-first, data-driven, hyper-local multimarket TV solution looks like? We're ready to uncover your freshest options and show you TV advertising performance like you've never seen before.

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  • 查看Centriply的组织主页

    613 位关注者

    Need to deliver legitimate, measurable performance from multiscreen TV ad campaigns--in a brand-safe environment that will still be operational next week? Wishing for a trustworthy media partner that will make it all work seamlessly? Congratulations, you found Centriply. Audience-first, data-driven, multimarket multiscreen TV solutions anywhere in the US.

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  • 查看Centriply的组织主页

    613 位关注者

    If you've ever worked with us, you know we make your multiscreen TV ad placement life, well...easy. If you're less familiar with us, know our ad tech can ingest the same audience data as all your other media, making x-channel performance analysis, well...easier. And delivering the right scale and reach, to real people in real places? Well...that's the easiest part.

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  • 查看Centriply的组织主页

    613 位关注者

    Feeling lucky today because you're working with Centriply? Thanks! Your multiscreen TV ad campaigns always reach the gold at the end of the rainbow with our audience-first, data-driven, hyper-local, multimarket solutions and reporting that plays nice with your systems. No extra "luck" required--just us. #HappyStPatrick'sDay

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  • 查看Centriply的组织主页

    613 位关注者

    Sure, you know and love Centriply because we have the best advanced TV strategy - planning - activation - reporting - attribution team of experts in the business. But do you know that all that goodness works because of our highly specialized ad tech/engineering team that lives on...math (and maybe pie)? Happy Pi Day to those who celebrate (like us!)--we plan to rationally (see what we did there?) celebrate by, well, you know. Tango Media Systems #PiDay

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  • 查看Centriply的组织主页

    613 位关注者

    NEW! "5 Ways using Advanced TV campaigns expands reach, boosts revenue, shrinks waste, maximizes budgets" Our clients often ask how to get more out of their TV/streaming ad campaign budgets. We say a thoughtfully multi-layered CTV+TV approach works every time. Read our latest blog post for more. https://hubs.ly/Q03bJx5C0

  • 查看Centriply的组织主页

    613 位关注者

    If your media KPIs only include last-click attribution, you're missing an important point. As reported by Cynopsis: "Linear TV remains the most important influence among a variety of different media platforms through consumers’ purchase decision process, according to a study released by TVB. “The 2025 Purchase Funnel Study,” conducted by GfK/NiQ, analyzed the behavior of consumers exposed to advertising across six categories through any of 20+ media platforms. [Some] Key findings include: - At 68%, TV is the top platform for exposure to advertising – about three times that of each of the next five runners up. - Exposure to a media platform is not a guarantee of consumer importance, except for TV. - 82% of total respondents said that linear TV ads influence their online search selections."

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  • 查看Centriply的组织主页

    613 位关注者

    We're proud to say "Hakuna matata*" sure rings true for our clients! One of them even told us they "can be positive, and assured, that when they suggest using Centriply's multi-market, multiscreen solutions they won’t be embarrassed" with the campaign results and (ugh!) "apologizing to clients later." (*h/t and thanks to "The Lion King" for the perfect phrase)

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  • 查看Centriply的组织主页

    613 位关注者

    Love it or hate it, welcome to daylight saving time. No matter what time zone you're in (and yes, we see your extra hour AZ, HI, PR), it's always audience-first, data-driven Centriply-o'clock. We're energized and raring to go when it comes to layering multi-market, hyper-local streaming + local TV plans and buys to reach your priority audiences.

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