Centerfield

Hey followers, need a little Centerfield refresher? 25% of Fortune 100 brands partner with Centerfield to acquire more customers from digital media at scale. We’ll leave it to our CEO Kris Barton, SVP of Client Strategy Avishan Hojat, and SVP of Product Michael Brock to explain how this is achieved. #customeracquisition #marketshare #centerfieldsolutions

Last week, we asked our network to weigh in on how AI is impacting the Marketing Mix (Product, Price, Place, Promotion, and People). The results are sparking some great discussions, which we’re continuing in the comments below. Some argued that Price is shifting the most, as AI-driven dynamic pricing changes how businesses compete. Others pointed to Promotion, with AI-powered content generation, targeting, and automation transforming how brands reach their audience. Truly no area of Marketing has gone untouched - and according to this poll, Product and People lead the way with the disruption. One thing is clear, AI is prompting us to completely redefine the game. Read our take on how AI has reshaped each of the 5 P’s and let us know what you think: https://lnkd.in/dn53EDa6 #marketingmix #businessstrategy #artificialintelligence

Centerfield’s Summer 2025 Internship Program is now accepting applications! Our interns work alongside top teams in product, engineering, media, marketing, finance, and more—all under one roof. ?? Location: Los Angeles (onsite Tues-Thurs) ?? Paid internship: 24 hours/week ?? Start Date:?June 2025 ?? End Date:?August 2025 ?? Eligibility: Rising seniors or Spring 2025 graduates ?? Sponsorship available for technical roles Open Positions: ?? Product Manager Intern (2) ?? Software Engineer Intern (2) ?? Paid Media Intern (2) ?? Marketing Intern ?? People + Learning & Development Intern ?? Finance Intern ?? Apply now:?https://lnkd.in/gCamN5H9 ??? Applications close March 31st! #internship #summer2025 #techcareers

Some of you have asked how we are able to connect companies with the right customers at the right time so well. It’s no mystery, but we admit it does seem a bit magical how we do this across industries, including home services, business solutions, and e-commerce. Today’s article completely unveils what Centerfield does in the world of insurance. Here’s how we bring data-driven customer acquisition to life, helping brands (and insurance agents!) scale with confidence. #leadgeneration #insuranceagent #customeracquisition

???? Would you let your car insurance company track your driving with AI if it meant lower rates? Maya Afilalo an industry analyst with AutoInsurance.com (Online Auto Insurance, LLC)—one of Centerfield’s owned-and-operated sites—was featured on AZ Family’s Your Side Podcast with Gary Harper and Susan Campbell. They explored the growing debate over telematics programs: Should drivers allow insurance companies to track their habits in exchange for lower rates, or does it constitute an invasion of privacy? This was really fascinating… ?? Listen to the podcast here: https://lnkd.in/eYGsZjkk ?? Thank you Maya for helping people make informed decisions about coverage that fits their needs. This was surprising data! We’re proud of the work our team does to bring consumers valuable, well-researched insights across our owned and operated sites. #autoinsurance #consumerinsights #telematics

? AI is changing the marketing game— in your opinion, what’s taken the biggest hit? The Marketing Mix (Product, Price, Place, Promotion, and People) has been a playbook staple for decades. But with AI throwing curveballs at strategy, which “P” has changed the most? Step up to the plate and vote! ??

?? Marketing has changed. So has Centerfield. When Andy Laws joined us 11 years ago as one of the first Media Buyer team members, digital marketing was a different game. ?? As Vice President of Media Strategy, he leads the team responsible for paid media audits and strategy ideation for every new Centerfield agency client. ?? If there’s one thing he wants you to know about marketing today, it’s that… ?? The impressions metric deserves to burn! ?? At our Marketing Metrics Roast last week, Andy put it like this: ?? "Analyzing total impressions at face value never tells the full story of a campaign's success and can easily be manipulated by buying lower quality traffic. Instead, a brand lift study should be used. Brand lift studies measure the real-world impact of advertising campaigns on brand perception and awareness. A common approach involves a geographic split test: one region sees the campaign (variant A), while a control region does not. The study then compares the change in branded search volume between the two regions to quantify the campaign's effect." ? Brand lift studies, not bloated impression counts, tell the real story. ?? Are you still measuring campaigns the old way? Make the change! #marketingstrategy #brandlift #mediabuying

We had the pleasure of co-hosting the B2B Growth Summit with Google at their new Global Business HQ in NYC last month! Industry leaders came together to learn about B2B trends, explore Google’s AI innovations, and get an exclusive look at Centerfield’s research on the evolving B2B buyer journey. Huge thanks to all our amazing speakers and attendees who made it an unforgettable event! #b2bmarketing #SMBinsights #CenterfieldxGoogle Featured in the photos: Danielle Silva, @Eric Simmons, Jenn Reichenbacher, Dana Berardi, Haley Hanlon, Steve Prestidge, Greg Coonley, Caitlin (Asher) Croston, Hailey Apfel, Nick Fletcher, John Busby, Jason Bateman-Nadler, Dana Berardi

It’s one thing to drive revenue for the biggest companies in the world-? it’s another to be recognized as one of their top partners. We just got the news that Centerfield was awarded Top Connectivity Growth Partner in the 2024 RapidScale and Cox Business Channel Partner Awards.? Thank you Bob Buchanan, Senior Director of Sales at RapidScale, and John Muscarella, Vice President of Channel Sales at Cox Business, for the recognition. We also congratulate our fellow award recipients. Supercharging customer acquisition is the name of the game, and it feels good to be setting new benchmarks across industries. Kinsey Brown Cox Communications Segra Hospitality Network

?? Three Challenges Facing B2B Organizations Today—And How to Overcome Them 1?? Getting more shoppers to seriously consider your brand Turn casual browsers into loyal customers with lead generation, content marketing, and paid media solutions tailored for growth. 2?? Converting more shoppers once they enter your funnel Boost B2B conversions by 40% with Dugout?, our AI-powered platform for intelligent selling, appointment setting, and omnichannel engagement. 3?? Achieving better ROI from your performance media Make every marketing dollar count with our data-driven approach—including paid search, social, affiliate management, and full-funnel attribution. ?? Struggling to turn interest into action? 25% of Fortune 100 brands partner with Centerfield to acquire more customers from digital media at scale.Centerfield helps B2B brands win more customers and maximize ROI.? We solve for all 3 of these challenges, and supercharge customer acquisition. ? #b2bmarketing #growthstrategy #digitaltransformation