SCNG Advertising

Marketers, did you know that partnering with editorial businesses like Southern California News Group to create native advertising campaigns will significantly increase brand awareness and purchase intent? Research shows that 75% of consumers trust editorial sites, which makes our SCNG properties excellent places to advertise native content. Native advertising provides value without disrupting the user experience by blending promotional content that matches the platforms where the ads are placed. It’s a modern approach to advertising that resonates with consumers by offering relevant and engaging information. Continue reading this guide to learn more about SCNG Advertising's native advertising solutions. #nativeadvertising #advertisingtips #digitalmarketing

How do you make your brand stand out in a world full of noise? Check out our latest blog: https://lnkd.in/gBN4yDTE For small businesses and startups, building brand awareness is the game-changer you need to differentiate yourself and connect deeply with your audience. Our latest post highlights 5 key strategies to elevate your brand’s presence, including: ?? Creating engaging social media content ?? Partnering with micro-influencers ? ?? Enhancing customer experience with personalized marketing ? ?? Leveraging out-of-home (OOH) advertising ? ?? Showcasing expertise through content marketing Where do you face the most challenges in your marketing strategy? Share your thoughts below! #BrandAwareness #MarketingTips

We're gifting you the knowledge of influencer marketing. ?? The holiday season is a golden opportunity for businesses to boost sales. Marketers can implement a holiday influencer marketing strategy to enhance their marketing efforts significantly. According to research, 89% of shoppers say a brand's social media content directly influences holiday purchasing decisions. As more consumers are increasingly swayed by influencers, leveraging their power can elevate your holiday campaigns to remarkable heights and increase brand revenue. Click the link to read more about the latest influencer marketing trends to implement into your holiday campaigns. ?? https://lnkd.in/gmA9fENr Are you interested in partnering with Skyline Studio? Contact Max Ramírez for more information on our advertising solutions. #holidaymarketing #influencermarketing #contentcreation #brandpartnerships

Ready to cut through the noise? In today's screen-dominated world, audio advertising offers a unique edge: https://lnkd.in/gNgn-_Cf Here are just a few reasons why audio should be part of your marketing strategy: ?? Audio ad revenue is skyrocketing, outpacing other channels. ?? Audiences find audio ads more engaging and trustworthy. ?? Podcasts and streaming audio deliver high ROI and authentic connections. ?? With less competition, audio channels provide a fresh space to reach your target audience effectively. ?? Discover how integrating audio ads can revolutionize your marketing approach in our latest blog: https://lnkd.in/gNgn-_Cf #AudioAdvertising #MarketingStrategy #MarketingStatistics #PodcastAdvertising

Are you tailoring your social media strategy to each generation in your audience? The truth is, "one size fits all" doesn't work with social media. Each generation—from Baby Boomers to Gen Z—engages with it differently. Understanding these nuances can make or break your marketing strategy. Curious about generational marketing? Discover how to tailor your strategy for maximum impact. ?? Read our blog post to learn more: https://lnkd.in/gPGiRcF2 #MarketingStrategy #GenerationalMarketing

Affiliate marketing is the strategy to invest in 2025 for brands to maximize their reach and increase their lead generation efforts. With so much competition in the advertising industry, leveraging affiliate marketing programs is crucial to reaching new and diverse audiences and promoting brand awareness. According to research, in the U.S., affiliate marketing spending is projected to?reach $12 billion in 2025, up from $9.6 billion in 2023.??Click the link to learn more about incorporating affiliate marketing into your strategy. ?? https://lnkd.in/gyk7ZzDk #affiliatemarketing #digitaladvertising #contentmarketing

Wine and spirit brands must get creative when marketing to sober-conscious millennials and Generation Z. Sobriety is trending among millennials and Generation Z, making it difficult for wine and spirit brands to sell their products and services to them. Although wine consumption has risen among baby boomers, it has decreased among younger generations. According to research,?wine sales?experienced a 4.5% decline?in volume; less than a third of American households were regular wine consumers. Marketing wine and spirits to younger generations can be complicated, but with proper strategy execution, wine businesses can target these demographics to increase brand awareness and purchase intent. Click the link to read more: https://lnkd.in/gXEBTg58 #winemarketing #generationalmarketing #millennials #generationz #advertising

If you're a boutique owner or social media manager, understanding the dynamics of social media strategies tailored for boutiques can set your business apart: https://lnkd.in/giE8q5_Y Here's how to elevate your brand’s online presence and drive engagement and sales: 1?? Know your audience 2?? Choose the right platforms 3?? Produce quality content 4?? Grow with UGC 5?? Leverage influencer marketing 6?? Use native advertising 7?? Collaborate with small businesses Check out our latest blog to learn more: https://lnkd.in/giE8q5_Y Featuring stand out stars like White Fox Boutique, Hypeach, Coffee Dose and more! Ready to tailor these insights to your boutique’s unique needs? Connect with us to discuss your strategy! #SocialMediaMarketing #BoutiqueBusiness #SouthernCalifornia #SocialMediaStrategy #DigitalAdvertising

It’s time for wine brands to implement digital marketing strategies to increase sales. The wine industry is competitive, but with the proper marketing strategies, brands can reach a wider audience and increase purchase intent.? ?? According to research, the?U.S. wine industry generated over $61 billion?in combined at-home and out-of-home revenue in 2024. ?? These enormous sales numbers provide a more substantial reason to develop digital marketing tactics. Otherwise, wine brands can hurt their sales chances and lose their online presence to other wine competitors.? ?? To learn about digital marketing strategies for wine brands, click the link ??: https://lnkd.in/gBh496ip #winemarketing #digitalmarketing #wineindustry #holidaymarketing

Influencer marketing has grown into a profitable business strategy, but this marketing venture has drawbacks and risks; for this reason, brands must consider other marketing alternatives to increase lead generation efforts. The risks involved when using influencer marketing include: 1?? Decline in authenticity of influencers.? 2?? Finding the right influencer that aligns with your brand is challenging. 3?? Difficulty in measuring campaign effectiveness. 4?? Not enough long-term impact for lead generation. Keep reading this post to learn more about the drawbacks of influencer marketing and alternative marketing strategies. https://lnkd.in/gVyaeV-G #influencermarketing #marketingstrategies #advertisingtips #contentcreation