Celebrands

We want to officially ( + warmly!) welcome our incredible new CEO, Francesca Raminella. Her 25+ years of leadership + experience in beauty?is such an asset for both about-face + af94. Francesca has worked to innovate so many of our favorite brands; Ouidad, ghd, Curls, Revlon, Matrix, + many, many more. She’s beyond excited to join our creative, inclusive, + dynamic team + we’re honored she’s here to join our journey into a new era of growth + success.?

Touché is proud to launch Bella Hadid’s new Orebella brand, led by founder and creative director Sarra Messaoudi. From establishing a distinctive brand strategy to crafting this spectacular campaign, it has been a journey of creativity and collaboration with the kind of team we've always dreamed of Orebella, Fabrice Gibert-Darras, Ashton Harris, Celebrands, Alison Romash, Elizaveta Porodina, SOLDATS, Joseph Thornton-Allan Heartfelt thanks to everyone who brought this vision to life: TALENTS Photographer: Elizaveta Porodina (Agent: Concrete) DOP: Daniel Vignal CREATIVE AGENCY : TOUCHé (Paris - LA)? Creative Director & Brand Strategist? : Sarra Messaoudi? Copywriter lead: Sarra Messaoudi? Copywriter support: Danielle Fogel Team DA: Olivia Cho and Maria Lashari Project coordination lead: Philippe Santini Creative Producer: Sarra Messaoudi PRODUCTION COMPANY: SOLDATS (Paris – NYC) Executive Producer: Pierre Cazenave-Kaufman Executive Producer: Perrine Schwartz Producer NY : Gaetan Rousseau OREBELLA President : Fabrice Gibert-Darras SVP Sales and Marketing: Alison Romash Liaison and content manager: Beatrice Letondot Community Manager: Tori Malloy CELEBRANDS Director of Brand Development?: Ashton Harris ARTISTS Set Designer : Griffin Stoddard Wardrobe Stylist : Haley Wollens? (Agent : Shelby Beamon) Hair Artist : Evanie Frausto (Agent : Streeters)?? Make-up Artist : Erin Parsons (Agent : Streeters)?? Nail Artist : Dawn Sterling at (Agent :Ethan David Miller Agency) Fire Artist : Erika Braukis BTS & Additional Contents : Yasmine Diba PHOTO CREDITS? Lighting Director: Josef Beyer Light Assistants: Valentine Lacour, Anthony Conklin and Mike Broussard KV Beauty Retouch: Ink Retouching Stand In: Lily Dumas VIDEO CREDITS DOP: Daniel Vignal Editor & VFX: Gregoire Giral? Creative producer and Creative Director : Sarra Messaoudi 1st Camera assistant: Dan Rodriguez 2nd Camera Assistant: Curran Banach Gaffer: Derek Hoorani Grip: Connor Bewighouse Digital Operator: Albert Font Swing: Rusmaldo Faccio Post Production House: 1to1 Post Producer: Ulyssia Marchais Assistant Editor: Florent Guayet Beauty Retouching: Loic Yosbergue CREW Art Coordinator: Vivian Swift Leadman : Arlington Garrett On set dresser: Alec Genna and Addison Vawters Scenic : Eve Clark, Brent Garbowski, and Kristen Dempsey Flame Artist Assistant: Alison Peery Wardrobe Assistants: Sharifa Morris and Juje Hsiung Hair Assistants: Jazmine Shepard and Marin Mullen PRODUCTION : Line Producer Paris: Quentin Henneguelle Line Producer NY: Olga Kotova Production Coordinator Paris : Camille Ninat Production Coordinator NY: Casilda García López Production Assistant: Camille Bigot

We're soo excited to announce about-face beauty has been selected as Ulta Beauty's 2024 Emerging Brand of the Year. Thank you to our amazing + über talented team for linking up, locking in, + making so much magic happen over the last year. Continued (+ endless) thanks to everyone who has helped shape about-face into the brand it is today. Whether you've been here since day one or joined us later in the game, your passion + hard work are SEEN + beyond appreciated.??? always.