TrueNorth is our process for inventing the future and designing MVP products that are useful, usable, and press-worthy. TrueNorth has helped us shape brand and product vision for some of today's most notable brands like Panera, Keurig, Toast, Dunkin, Biogen, Sallie Mae, and more. With TrueNorth, prototyping takes center stage because we believe it's a better way to learn, bring teams together, and de-risk all of the work that happens next. Read more here: https://lnkd.in/euTatQ-7
Carter Edwards & Company
科技、信息和媒体
Boston，Massachusetts 480 位关注者
We're a customer technology agency focused on brand-led growth across the entire customer journey.
关于我们
We're a customer technology agency that blends strategy, design, and technology to help our clients unlock new opportunities for growth across the entire customer journey – from acquisition to retention and loyalty. Together with A&G, we believe that brand is more than just what you say – it's also what you do. Through a digital-first, human-centered approach, we help bring brand deeper into the business of our clients and across digital products, customer experience, and new ways of working.
- 网站
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https://cecodigital.com
Carter Edwards & Company的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 51-200 人
- 总部
- Boston，Massachusetts
- 类型
- 私人持股
- 创立
- 2016
- 领域
- Service Design、Management Consulting、Technology Consulting、Product Design、Product Strategy、Design Thinking、Human-Centered Design、Innovation、Brand Storytelling、Brand Experience、Visual Design、Research、Experience Design、Process Design、Customer Experience、CRM and CDP和Customer Data
地点
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主要
获取路线
115 Newbury Street
5th Floor
US，Massachusetts，Boston，02116
Carter Edwards & Company员工
动态
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Listen to Ryan Mulloy, Chief Customer Officer at Carter Edwards & Co., lay out our views on why customer-led growth across the entire journey is so important and how other agency partners can lean in. #growthmarketing #growth #innovation #digitalproducts #customerstrategy #loyalty #digitalmarketing #cx #customerexperience #brandexperience #cmo
I think this one is important. "Growth" is largely synonymous with marketing and acquisition, but there's a bigger picture and more opportunities for growth that a lot of agency-partners aren't seeing. #growthmarketing #growth #innovation #digitalproducts #customerstrategy #loyalty #digitalmarketing #cx #customerexperience #brandexperience
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We've done a lot of work with Panera over the years – from launching delivery to the future of loyalty – and along the way, we learned a lot. Uncover some of the lessons we learned and find new opportunities to bring brand deeper into your business. #ecommerce #loyalty #innovation #productinnovation #fastcasual #employeeexperience #ex #digitalcx #designthinking
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When it comes to B2B eCommerce, most businesses take a "just make it work" approach without considering the bigger picture. For Keurig, just like many other brands, it wasn't an eCommerce challenge as much as it was a relationship challenge. We had to work closely with the sales team to manage existing distributor relationships and look for new ways to add value for customers and partners alike. The result was a win-win-win strategy that helped Keurig compete against Amazon, made life easier for distributors, and – most importantly – delivered exceptional value for customers that others can't.
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Improving your customer experience is rarely just about "digitizing" services for your customers. For us, it's very important to improve digital self-service within a broader operational context. Join us for some lessons learned and approaches that have helped us improve customer service, retention, and loyalty for some of today's most notable brands.