CDP Community

CDP is excited to announce Jon Odo as our new SVP of Services and Operations! Jon's proven leadership in scaling operations and driving efficiency will be instrumental in helping us empower public media and non-profits to achieve their missions. Welcome, Jon!

New job alert!?? We are seeking a client-focused training specialist who is passionate about supporting mission driven public media organizations (PMOs). The ideal candidate will: ?? Instruct onboarding PMOs into our co-op fundraising model. ??? Develop and maintain training content utilizing best practices for client experience, engagement, and self-sufficiency. ?? Build on-going relationships with new and existing clients and support their learning experience to maximize their impact. Sound like a good fit? Apply here: https://lnkd.in/gnm9azjp

The waiting is over! Promotional assets for Public Media Giving Days 2025 are now ready for download! Whether you’re preparing your campaign or spreading the word, we’ve got everything you need to make this year’s event a success. Some assets include: ?? Logo files ?? ESOL copy and graphics ?? Social content ... and more! ?? Head to https://lnkd.in/gEbK5Znn to access materials to promote everything that #PublicMediaGives American Public Television Greater Public NPR PBS

Please join us?Wednesday, March 5th,?at 1pm ET?for the latest insights from the National Reference File. Revenue had a modest year-over-year increase for all public media organization types and despite new donor acquisition challenges for most of the year, overall donor counts declined just slightly. Join us for a deeper dive into the drivers for these trends and more! Click to register, and?feel free to share this with your colleagues: https://lnkd.in/eWY26GmJ

We are seeking a strategic leader to join our Executive Team and drive the success of our Member Services Bureau (MSB) and operational excellence as the (remote!) Senior Vice President of Services and Operations. In this role, you will: ?? Reimagine operational structures to improve efficiency and scalability. ?? Manage product roadmaps and marketing strategies to fuel growth for Public Media Organizations. ?? Lead and mentor a high-performing, remote team. Make a meaningful impact and shape the future of nonprofit fundraising. Apply now: https://lnkd.in/eQHvhkfJ

We recently received a question about a drop in the percentage of new donors acquired during pledge who are becoming sustaining donors. This puzzle led us to investigate how donor trends, particularly with PBS Passport streaming benefits, might be influencing giving patterns. Through CDP Insights, we found that TV-only stations were seeing declines in sustaining gifts, while radio-only stations were thriving. It turns out that a possible dip in interest in Passport benefits could be affecting pledge drives, causing a decrease in sustaining gifts. ?? Want to dive deeper into this mystery? Check out our latest blog post or listen to our blog-cast version for insights you can use right away. ?? https://lnkd.in/eutqgSKN ?? https://lnkd.in/eFtYyNWv

In today's crowded marketplace, it is easy to overlook the true value of your brand. But did you know that strong brand equity can significantly impact customer loyalty, perception, and even your bottom line? Brand equity is the trust, recognition, and goodwill that your organization has built over time. It's why people choose your products, services, or even donate to your cause, often over competitors. In this blog post, we dive into why brand equity is so valuable, the components that build it, and how protecting it can make a world of difference for your organization. Learn how to protect and leverage your brand for sustained growth and success. ?? ?? Read the full post: https://lnkd.in/eM-kBF2J

As part of our strategic growth plan, we are proud to announce the expansion of our Board of Directors! ?? With the leadership transition initiated by Board Chair Jonathan Abbott, we are excited to welcome Ron Hetrick as the new incoming Board Chair. Ron brings invaluable experience as President and CEO of Pennon, a non-profit focused on local journalism and public media. Additionally, we are thrilled to introduce two new members: Will Lee, CEO of AdWeek, and Shane Miner, Chief Operating Officer at GBH. Their expertise in data strategy, public media, and technology will be instrumental in driving our mission forward. As CDP continues to deepen its service to local PMOs, these new board members will help us expand our impact and strengthen our commitment to data-driven decision-making and innovation. We look forward to a transformative year ahead! ?? You can read more here: https://lnkd.in/enu_9bwQ

Have you heard of a blogcast? ?? We turned our latest blog post into a podcast episode using AI! This year we plan on experimenting with new ways to share our blog content — and we would love to know what you think! ??? Give it a listen here:?https://lnkd.in/ePWUr7h7 Does this audio format work for you? Do you want to hear more of our content this way? ?? Drop a like, comment, or share your feedback with us!

As we open 2025, the pace of change in fundraising and media is accelerating, and the stakes for #publicmedia are higher than ever. To stay competitive and sustainable, embracing innovation is no longer optional — it's essential! But how do we overcome the common barriers to innovation? In our latest blog series, we tackle key obstacles like perfectionism, fear of failure, and resistance to change. These barriers can stifle creativity and slow down progress. ?? The good news? With the right mindset and culture, these challenges can be transformed into opportunities for growth. Read both parts of our blog series for more insights on how we can unlock innovation in public media #fundraising. 1??https://lnkd.in/eTt7ajUu 2??https://lnkd.in/eqB62rN3