Design is in the air??? Your February newsletter is here!? ? Immersive design, memorable experiences, and brands redefining the game—this month, we dive into retail innovation and the trends shaping the future of design : ? ?? Zara turns après-ski into a shopping experience ?? LEGO reinvents the marriage proposal ?? KFC is breaking (doors and) boundaries ? And much more! ? Subscribe to stay ahead the curve on the hottest news shaping the future of design ??
CBA Design
设计服务
CBA designs brand identities and experiences. Founded in Paris in 1982, CBA is a creative international design agency.
关于我们
To those who wonder what design is... It's innovation, use, solutions to simplify and improve people's lives. It is a prospective profession. Building the fundamentals of a brand, intervening in a consumer's life and developing conversations: CBA applies to cover all touch points. We work on the essence of the brand by activating all our expertise: strategy, packaging and activation, retail design and architecture, branding, digital. Today, CBA has 14 offices around the world. Our 300 consultants offer a global perspective and face complex projects in different markets.. Curiosity, structuring and synergy are essential. Our interactions with the network allow us to always inject a multicultural breath into our projects.
- 网站
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https://www.cba-design.com
CBA Design的外部链接
- 所属行业
- 设计服务
- 规模
- 201-500 人
- 总部
- Worldwide
- 类型
- 私人持股
- 创立
- 1982
- 领域
- Packaging design、Retail Design、Corporate identity、Digital services、Naming、Branding、Innovation、Brand activation、Social Media Experience、Portfolio Architecture、Brand Activation、Brand Expression、Brand Experience、Research、Business Design、Change Management、Motion Design和Web Design
地点
CBA Design员工
动态
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Creating meaning, sparking emotion, and forging a deep connection with the audience—that's how brands become unforgettable. At?CBA Design, we have been guiding our clients for over 40 years to bring identities to life in a way that resonates with authenticity. Sandra Garcia, Managing Director of CBA Spain, reminds us how values, storytelling, and archetypes play a key role in this emotional connection. Building a strong relationship with an audience cannot be decreed; it must be nurtured over time. Discover the article ?? https://urlr.me/TAJa3Y
Journalist · Experta en Gabinetes de Comunicación · DEA-UCM/PhD Program on Contemporary History and Communication · IVLP Alumna · Founder of VenezuelanPress · Graphic Designer ·
“Cuando una marca logra emocionarte, el vínculo es mucho más profundo” Conectar marcas con personas es un arte, no siempre bien desarrollado, o entendido, como todo arte. Pero cuando se practica durante a?os, se finan detalles que hacen la diferencia. La clave está en establecer una relación verdaderamente genuina con las personas. Así lo entiende Sandra Garcia, Managing Director?de CBA Design en Espa?a, agencia internacional de branding estratégico con más de 45 a?os de trayectoria, que en su evolución, ha afinado precisamente esos detalles, de manera relevante y diferencial. “Las marcas deben ser capaces de representar valores, principios y personalidad de forma coherente. Carl Jung sabía mucho de este tema. Identificó unos arquetipos universales que forman parte de nuestro inconsciente colectivo: El Héroe, el Bufón, El Sabio, El Mago. Estos arquetipos son estructuras innatas que influyen nuestras percepciones, comportamientos y emociones. Cuando una marca encarna a uno de estos arquetipos con éxito, logra establecer una relación verdaderamente genuina con las personas. Y esto es lo buscamos en todo momento. Solo así podemos construir una relación más auténtica y cercana con la gente. Cultivarla a lo largo el tiempo es el gran reto”, explica a los lectores de prnoticias.com, y así desarrolla su exposición, para aportar valor a este difícil arte de conectar marcas con personas... #marketing https://lnkd.in/eNPJy7PH
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#CBALatam To start the year,?NISSIN FOODS DO BRASIL LTDA. introduces its new Couscous with Calabresa flavor instant noodle, a tribute to Northeastern Brazilian traditions and the country's cultural richness. The packaging features the work of master J. Borges, pioneer of Brazilian woodcut art and an icon of Pernambuco's artistic heritage. His work speaks to Northeastern roots and conveys the region's essence, transforming each package into a piece that celebrates our culture. The product is available in Brazil's North and Northeast regions. Regional flavor, timeless master! - PROJECT TEAM - Client approval:? Danielle Ximenes Ingrid Mangiro Eduardo Almeida ? Business:?? Marcella Mota Karen Enumo Leonardo Ferrareze Bárbara Diniz Design:? Gabriel Fakri Lígia Dembinski Rafa Alves Stefane Caroline Talyta Lago Production:? Thiago Bonatto Tyska Melissa Metidieri Schiffini Raquel Carletti Anderson Pintenho? ? Operations: Fernanda Ribeiro Partners: J. Borges Bacaro Borges
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CBA Design转发了
Thrilled to see Get’ems! from Gerber hitting the shelves! It was our pleasure to partner with Gerber to establish brand foundations and create an imaginative cast of characters and visual identity toolkit. From packaging to swag, we've crafted a fun, consistent omni-channel experience that brings the Get’ems! story to life. Thank you to the Nestlé team (especially Melissa Coney and Walter Cho) and to our CBA Design team for their agility and dedication in making this project a success! #branding #packagingdesign #kidssnacks
Delighted to announce the launch of our highly innovative Up-Age healthy snack products - "GET'EMS-from-GERBER". https://lnkd.in/dwnHgMyU We have huge ambitions for this range (with an exciting, disruptive pipeline to come) and plan to keep toddlers and young children delighted, with delicious age-adapted, age-appropriate snacks. Our partners in the US (Chandra Kumar, Rachel Loutsios, Walter Cho) have done a fantastic job in conjunction with Global Marketing and R&D (Alessandro Pavone, Sina Freeman, Herve Vancheri, Sophie Duverne). Onwards and upwards. "Let's go GET-EMS (from GERBER)" Check out the new AMAZON PAGE: https://lnkd.in/d3wC-KC5
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#CBALatam We are delighted to announce our new strategic partnership with Petrobras, Brazil's largest company and the most valuable brand in its segment in Latin America. We won the competition to contribute to Petrobras' communications team on branding and design projects for both the Petrobras corporate brand and its entire portfolio of products and programs, including Podium, Grid e Premmia. This achievement reflects our expertise in developing strategic and creative solutions for major brands. We are excited to contribute to the evolution of this brand, which is so important to Brazil. We'll share more news about this partnership soon.
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? Happy Lunar New Year! New year, new adventures: embracing wisdom, transformation and creativity: the spirit of the Year of the Snake! ?? CBA continues to connect globally and experience locally, guided by our Global Heart, Local Heartbeat approach. From the hidden gems of Singapore to the historic grandeur of Lima, discover the cultural richness of the 14 cities we call home with our interactive guide, "Pulse of the City" ?? Start your journey here: https://lnkd.in/eKCkBtGg #LunarYear #NewYear #Pulse
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???[#NEWSLETTER x #CBA] Design lovers, buckle up! ?? This edition for the new year is serving?bold moves, vibrant collabs, and a sprinkle of rebellion—because creativity should never play it safe. Here’s what’s shaking up the design world: ???Cadbury redefines sharing—one chocolate square at a time ???Fanta x Xbox drops?the most colorful gaming collab yet ???Kiehl’s turns censorship into art—with a font made of (yes, really) pubic hair From playful packaging to fearless statements,?this is design that dares. Ready for the ride? ?? Catch the latest #trends now! ????
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[#Project] by [#CBALatam] To reinforce the promise of balance and care of Neutro Balance, Colgate-Palmolive Mexico's personal care brand, we developed a new design system to unify the brand's diversity, seeking to clearly communicate the benefits of each item in its range of personal care products. The revitalization of the brand was guided by the concept of the “Circle of Balance” - a powerful visual element that encapsulates the essence of Neutro Balance and serves as the focal point of its renewed identity.? Get to know all the details! Check out the full case here: https://lnkd.in/dfGBs2gE? - Client Team Design:?? Daniel Donnet Josue Calleja Gerardo Gascon Luis Guerrero ? Marketing:?? Ari Mandelbaum Ana Ampudia Carlos Martinez? Marcela Gómez Carvajal Uriel Livovsky Gasman CBA Team Business:?? Ludovic Dapoigny Natália Rezende? Alina Schippers ? Design:? Fernanda Varnum Lígia Dembinski Carol Hissae Tanikawa? Stefane Caroline Larissa Ficher Rafael Alves? Luciano Semeria Priscyla Falkenburger ? Operations:?? Fernanda Ribeiro Partner:? carlos sa ?
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?? [#NEWSLETTER x #CBA] Ho, ho, ho, design lovers! ?? It's tiiiime to juggle inspired brilliance with a whirlwind of red, green, and (just a little) glitter overload. This holiday season, we’re unwrapping the most festive and creative design trends in our latest newsletter. Here's a sneak peek at what’s under the tree: ? ?? Louis Vuitton and the Enchanted Carousel ?? Nostalgia at the McCallister House ? Miniature Magic, XXL Dreams ?? When brands light up Christmas ? …and so much more holiday cheer to spark your imagination and creativity! ? Unwrap the latest #trends?now, creative elves! ??
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[#CBALatam] 2024 was a year of connections and achievements at CBA B+G. We developed strategic projects with brands present in the daily lives of Brazilians and Latin Americans, from retail to industry. With our team spread across Brazil – and beyond, we create collaboratively and diversely, enriching our perspective in each project. We earned national and international recognition with awards abroad, participated in design and innovation festivals, and served as jurors in prestigious awards. Our gratitude to everyone who was and is part of this journey. We'll continue building transformative brands. We're ready for 2025!