Caylor Solutions

?? Life Skills, AI, and Innovation in Higher Education This week on The Higher Ed Marketer Podcast, hosts Bart Caylor and Troy Singer welcome Dr. Nido R. Qubein, President of High Point University—a visionary leader redefining the future of education. ?? ?? ????????’?? ???????? ???? ????????????: ? Why life skills + technical expertise = thriving graduates. ? The art of delivering appreciated value vs. mere value. ? Leveraging industry partnerships to align curriculum with the real world. ? Integrating AI as a cornerstone of educational innovation. ?? Dr. Qubein’s Playbook for Success: (link in comments) Confidence. Commitment. Distinction. Learn how these three pillars are shaping the next generation of leaders and how they can inspire your institution to thrive in a rapidly evolving landscape. This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected]. ____ ? The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. #HigherEdMarketing #Innovation #LifeSkills #AIinEducation #Leadership

?? Not sure where to start with GenAI? Our team is here to help! At Caylor Solutions, we’re passionate about equipping higher ed marketing teams with cutting-edge GENAI strategies and tools ???? Comment GENAI4TEAMS and Zach Coffin will DM you all the details for our 6hr GenAI Masterclass for teams. This class is optimisc, practical and will teach you how to embrace GENAI as teammate. #HigherEdMarketing #AIInEducation #GenAI #MarketingInnovation #CaylorSolutions

???Translating Materials Isn’t Enough: Here’s What You’re Missing in Higher Ed Marketing??? The Hispanic population is driving nearly 71% of U.S. growth, yet many colleges still rely on outdated, generic outreach strategies that fall short. Did you know? ?? By 2060, the Hispanic population will reach 111 million, making it essential for institutions to shift their messaging to resonate with this influential audience. ?? In our latest blog, we explore: ?? Why one-size-fits-all messaging is a thing of the past ?? The unique role of family in Hispanic students’ college decisions ?? How to craft culturally resonant marketing strategies that break through barriers Multicultural marketing isn’t just a nice-to-have—it’s a must-have to thrive in the face of the enrollment cliff. Ready to build stronger connections with Hispanic students and their families? ???Click to Read More: https://lnkd.in/gggj-ZtA #enrollmentcliff #highered #multiculturalmarketing #HigherEdMarketing

???? Client Feedback Highlight ???? At Caylor Solutions, our goal is to provide strategic, customized solutions that exceed our clients’ expectations. We’re thrilled to receive such positive feedback from Bethany Harshbarger at North Central University: “Caylor quickly identified the need we had and came up with a proposal that met our need. The deliverable was on target, and the team was knowledgeable in their recommendations.” We’re grateful for the opportunity to collaborate with incredible partners like North Central University! ???? #ClientFeedback #HigherEdMarketing #CaylorSolutions #Grateful #Teamwork #PartnerSuccess #MarketingExcellence

?? Can bilingualism and generative AI transform the future of higher ed marketing? ?? Staying still isn’t an option—it’s about survival and growth. In our latest blog post, we recap a recent episode of?The Higher Ed Marketer?podcast, featuring Nick Griffin, President of Mid-South Christian College. Nick shares how his small institution thrives by embracing innovation, leveraging AI tools, and fostering creativity—even with limited resources. From bilingual programs powered by AI to budget-friendly marketing strategies, discover how bold thinking can transform challenges into opportunities. ?? ?? Listen to the full podcast hosted by?Bart Caylor?and?Troy Singer, and check out the blog for actionable insights to elevate your higher ed marketing. ?? Blog link: https://lnkd.in/gSb5YfWU #HigherEdMarketing #Innovation #AI #EnrollmentMarketing

?? Athletics, FAFSA, and Bold Enrollment Moves! ?? This week on The Higher Ed Marketer Podcast, Bryan Gross, Ed.D. of Hartwick College joins Bart Caylor and Troy Singer to share how institutions can rethink their approach to marketing and enrollment. ?? ?? ?????? ???????????????? ??????'???? ????????: ? Tuition Reset Strategy: Leveraging bold, data-driven decisions to attract the right students. ? Athletics as a Game-Changer: Boosting enrollment, retention, and school spirit. ? FAFSA Updates: What changes mean for financial aid and enrollment success. ??? Watch the full episode to learn how innovative, collaborative, and risk-taking strategies can create real change for your institution. Link in comments! ? ?????? ???????????? ???? ???????????????? ?????????????? is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. #HigherEdMarketing #EnrollmentInnovation #FAFSA2024 #AthleticsInHigherEd #TuitionReset

?? Crafting mission-fit marketing strategies that help your institution thrive. ?? At Caylor Solutions, we specialize in creating customized strategies, captivating content, and tactical plans to connect your institution with mission-fit students. Our team collaborates to close the gap between your marketing goals and results, ensuring your story stands out in today’s competitive landscape. ?? Ready to elevate your marketing efforts? Let’s craft a plan that brings your mission to life. Click the link in the comments to reach out! #HigherEdMarketing #MissionFit #MarketingStrategy #CaylorSolutions #HigherEducation

? Choosing the right digital marketing agency for your school can make all the difference in reaching mission-fit students and boosting enrollment, but what should you look for when making your choice? Do you go big or small? Local or remote? Specialist or generalist? The choices are endless, but the right one can transform your visibility, enrollment, and impact. ?? ?? In our latest blog, we break down: -> Key questions to ask agencies ?? -> Pros and cons of big vs. small firms ???? -> How higher ed expertise makes a difference ?? Whether you're focused on boosting applications, enhancing alumni engagement, or elevating your brand presence, this guide helps you make an informed decision. ?? Ready to find a partner that truly understands the unique rhythm of higher ed marketing? Dive into the blog and learn how to make your investment count! ?? https://lnkd.in/gUBzYatF #HigherEdMarketing #DigitalStrategy #EnrollmentSuccess

?? We’re proud to have had Bart Caylor representing Caylor Solutions at this week’s American Marketing Association Symposium for the Marketing of Higher Education! ???? It was an incredible event filled with insightful conversations on the future of higher ed marketing. Bart led discussions on how #GenAI can transform marketing teams—not as a replacement, but as a collaborative partner to enhance creativity and efficiency. Tools like #ChatGPT were showcased as game-changers, helping teams scale efforts while maintaining control over their brand's voice. Interested in leveraging AI to elevate your strategy? Check out our AI Masterclass here: https://lnkd.in/enaJDpb8 #AMAHigherEd #HigherEdMarketing #HigherEducation #CaylorSolutions #AIinMarketing

???????? ???????? ???? ???????? ???? ???????? ???????????????? ?????? ???????????????????????? ?????????????? ??????????’?? ????????????????????? Hint: It’s not just about administration—it’s about reimagining what’s possible. In our latest episode recap of The Higher Ed Marketer Podcast, Bart Caylor hosts Dr. David Wright, President Emeritus of Indiana Wesleyan University, to discuss: ? Taking calculated risks to adapt and thrive ? Balancing innovation with a mission-driven focus ? Why leadership humility and boldness go hand in hand Dr. Wright shares inspiring stories from the pioneering days of online education at IWU and offers practical insights for today’s higher ed leaders navigating uncharted territory. ?? Don’t miss the full blog: https://lnkd.in/gRitvMJB A must-read for anyone invested in the future of higher education. Let’s shape the future together! ?? What’s the boldest leadership move you’ve seen in higher ed recently? Drop your thoughts in the comments below! #HigherEdLeadership #HigherEdMarketing #InnovationInEducation