Caylor Solutions

?? ???????????????????? ???????????? ???? ???????????? ????????????????????! ?? Celebrating our partners at Chowan University who have experienced a ????% ???????????????? ???? ????????????????????????, ?? ????% ???????? ???? ??????????????????????, ?????? ???? ???????????????????? ??????% ???????? ???? ???????????????????? ?????????? compared to their four-year average. These numbers represent more than just data—they reflect the power of strategic, student-centered marketing. When institutions align their messaging with their mission and truly connect with prospective students, incredible things happen. We’re grateful to work alongside visionary leaders like Dr. Shelley Greene and the team at Chowan to make that a reality. ?? ???????? ?????????? ?? ????% ???????????????? ???? ???????????????????????? ???????? ?????? ???????? ??????????????????????? Let’s start the conversation. #HigherEdMarketing #EnrollmentGrowth #MissionFit #CaylorSolutions #ChowanUniversity

?? ?????? ???? ?????? ?????????????? ?????????????? ???? ???????????? ???? ??????????????????? This week on The Higher Ed Marketer podcast, Bart Caylor chats with Jaime Hunt who shares how artificial intelligence in student engagement enhances human connection—freeing marketers to focus on what truly matters: ???????????????? ???????? ??????????????????????????. ??? In this blog, learn how AI-driven tools can ?????????????????????? ?????????????? ????????????????????, ?????????????? ??????????????????, and make higher ed marketing more human. ??Read more: https://lnkd.in/d74Q9gUh #HigherEdMarketing #AI #StudentEngagement #EmpathyMarketing

?? ???????? ?????????????? ???? ?????????????? ??????????????????... A website without an enrollment strategy is like a campus without classrooms. You can have beautiful branding, compelling content, and all the right pages—but if students don’t know what to do next, they’ll leave. At Caylor Solutions, we believe your website should be more than just a digital front door—???? ???????????? ???? ???????? ???????? ???????????????? ???????????????????? ????????. Yet too often, we see institutions struggle with sites that don’t guide students toward action. ???????? ???????? ?????????? ????????????????? ?? Students struggle to find academic programs. ?? Calls to action are unclear or missing. ?? Slow load times frustrate visitors—especially on mobile. ????????’?? ?????? ???? ???????? ?????? ????: ? Crafting clear, action-driven CTAs. ? Ensuring programs and admissions info are easy to find. ? Optimizing speed and mobile experience for today’s users. We partner with institutions to build websites that engage, inform, and guide students from curiosity to conversion. Because when your website works for your students, it works for your institution. ?? ????????’?? ?????? ?????????????? ?????????? ???????? ?????????????? ???? ??????????????? Let’s talk in the comments! ?? #HigherEdMarketing #EnrollmentStrategy #WebsiteOptimization #StudentExperience #CaylorSolutions

?? ?????????????????? ?? ?????????????? ??????????’?? ???????? ???? ?????????? ?????? ????????! ?? Higher ed marketers often think big budgets = better marketing. But what if the best strategies are ????????? From ?????????????????????? ?????????????? to ?????????????????? ?????????????????? ??????????????, you can ???????????????? ???????? ?????????? ???????? ?????????????? ??????????????????. We’ve put together a guide on ?????? ???? ???????????? ?? ?????????????? ???????? ?? ?????????? ????????????, packed with actionable, budget-friendly ideas. ?? Read the full post here ?? https://lnkd.in/gKzshfEr #HigherEdMarketing #ContentStrategy #MarketingOnABudget What's one creative marketing strategy that has worked for your institution? Drop it in the comments! ??

?? ?????????????????? ?? ?????????????? ??????????’?? ???????? ???? ?????????? ?????? ????????! ?? Higher ed marketers often think big budgets = better marketing. But what if the best strategies are ????????? From ?????????????????????? ?????????????? to ?????????????????? ?????????????????? ??????????????, you can ???????????????? ???????? ?????????? ???????? ?????????????? ??????????????????. We’ve put together a guide on ?????? ???? ???????????? ?? ?????????????? ???????? ?? ?????????? ????????????, packed with actionable, budget-friendly ideas. ?? Read the full post here ?? https://lnkd.in/gKzshfEr #HigherEdMarketing #ContentStrategy #MarketingOnABudget What's one creative marketing strategy that has worked for your institution? Drop it in the comments! ??

?? ???????????? ???? ?????????????????? ??&?? – ???????? ?????? ?????????????????? ????????????????! ?? At Caylor Solutions, we know that asking the right questions leads to smarter strategies and stronger results. That’s why we’re diving into some of the most pressing challenges in higher ed marketing—?????? ???????????? ?????? ??????????????????, ???????????????????? ??????????????????. ?? From differentiating your institution to increasing applications and alumni engagement, ????’???? ???????? ???? ???????? ?????? ???????????? ???????? ???????????????????? ?????? ??????????????. ?? Swipe through for insights, and drop your biggest marketing challenge in the comments—????’?? ???????? ???? ????????! #HigherEdMarketing #StrategicStorytelling #MissionFit #CaylorSolutions

AI is changing the way universities approach ?????????? ??????????????????, but is it truly a game-changer—or just hype? In this The Higher Ed Marketer podcast episode blog recap, we see how Ashley Budd and Dayana Kibilds, co-authors of ???????????? ????!, break down how AI can help (or hurt) your ???????????? ???? ?????????? ?????????????????? ????????????????. We explore: ? How to use AI for ???????????? ?????????? ??????????????????????????????—without making it feel creepy ? The right way to ?????????????? ???????????????????? ???????? ?????????? ???????????????????? ? Tactical strategies for ???????????? ?????????? ???????? ?????????? ?????? ?????????????????????? Read more on how to take your email marketing to a new level with generative AI! https://lnkd.in/d-pgMVPp #HigherEdMarketing #EmailMarketing #AI #HigherEd #MarketingStrategy

?? ???? ???????? ?????????????????????? ?????????????????????????????? ?????????? ??????????????????? Email remains one of the most powerful tools for engaging prospective students—?????? ???????? ???? ??????’???? ?????????? ???? ??????????????????????????. In our latest blog, we break down the ?? ?????????????????? ?????????????????? ?????????????????? ???????????????????? ?????? ????????, and this reel is just one piece of the puzzle. ?? ????-???????????? ?????????????? ?????????? for better open rates ?? ???????????????????? ???????? ?????????????? to target the right students ?? ????????????????-?????????????????? ?????????????????? for timely engagement ?? ?????????????? ?????????????? that adapts to user interactions Email marketing is evolving, but it’s still one of the best ways to build relationships and guide students toward enrollment. ???????? ???? ?????? ?????? ???????? ??????????????? ?? ?????????? ?????? & ???????? ?????? ???????? ????????. Link in comments. #HigherEdMarketing #EmailMarketing #AIinMarketing #EnrollmentGrowth #CaylorSolutions

?? ???????? ?????????????? ?????? ????????????! ?? No one is reading your university emails? ??????’???? ?????? ??????????. In this episode of ?????? ???????????? ???? ???????????????? ??????????????, Bart Caylor and Troy Singer sit down with Ashley Budd (Cornell University) and Dayana Kibilds (Ologie)—co-authors of ???????????? ????!—to break down why most higher ed emails fail and ?????? ???? ?????? ????????. ?? ???????? ??????’???? ??????????: ?? Stop sending ???????????? ?????????????????????????? emails. ?? Make personalization feel like a ??????-????-?????? ????????????????????????. ?? Use segmentation to ?????????????? ??????????????????. ?? Write subject lines that ???????????????? ?????? ????????????. ?? Balance AI ???????? ?? ?????????? ?????????? in email marketing. ?? ???????????? ??????: Link in Comments ??? ?????? ???????????? ???? ???????????????? ?????????????? is powered by Caylor Solutions—your go-to partner for mission-fit marketing strategies—and sponsored by Ring Digital. #HigherEdMarketing #EmailMarketing #HigherEd #MarketingTips #MailedIt #HEMpodcast

?? ???????????? ???? ??????????, ?????? ???????? ??????????????????, ????????????????????, ?????? ???? ?????????????????????? ?????????????? ????????????????? Too often, these key players operate in silos, leading to missed enrollment opportunities. But when institutions embrace ??????????-???????????????????????? ??????????????????????????, they create a seamless, student-centered recruitment strategy. In this blog post, we break down ?? ?????? ???????????????????? to align your teams and optimize your CRM for better student engagement. ?? ???????? ?????? ?? https://lnkd.in/gNcdMJWk #HigherEdMarketing #EnrollmentSuccess #CrossDepartmentalCollaboration #HigherEdLeadership