Causal

During the 2024 election cycle, digital ad spending surged to 28.1%, doubling since 2020. Connected TV played a pivotal role, accounting for $1.56 billion of the $12.32 billion spent on U.S. political ads. Read our latest political brief for insights into the election, predictions for the future of political advertising, and how Causal can help you reach persuadable voters wherever and whenever they are consuming media.

This holiday season, 62% of U.S. shoppers are gearing up for Black Friday, with e-commerce playing a pivotal role. Over the Cyber 5 period—Thanksgiving Day, Black Friday, Small Business Saturday, and Cyber Sunday— online sales are expected to reach a record-breaking $41.43 billion. Read our blog for valuable insights on navigating the holiday retail frenzy and discover how Causal's intent-based targeting technology can elevate your brand this season.

All about that… Data Data Data!

Causal's Natalie B. will be speaking on the panel?"From Data Overload to Actionable Insights: Leveraging Data for Clear Marketing Strategies." during Philly Ad Club's Impact & Innovation Summit: What's Next? In today’s data-driven landscape, the real challenge is turning information into action. The panelists will dive into key strategies for: ?? Prioritizing the right insights ?? Using AI to streamline complex data and uncover meaningful patterns ??Crafting hyper-personalized marketing that fosters real customer connections ?? Building and maintaining consumer trust in a data-rich world Join live to hear fresh perspectives on transforming data into a powerful marketing tool!

Meta has announced a restriction period for new ads about social issues, elections, or politics in the U.S. ahead of the 2024 general election, running from today, October 29th, to Election Day, November 5th. During this period, new ads in these categories cannot be launched. However, ads that have served at least one impression before the restriction begins will be allowed to continue with limited adjustments (such as bid and budget changes) but cannot undergo significant edits like targeting or creative adjustments. This restriction period does not impact Causal’s political and advocacy clients. Our dedicated team is available to assist with any requests, including the launch of new campaigns across various media channels to keep voters aware of important messages throughout this election cycle. #politicaladvertising #electionadvertising

Thank you to everyone who voted! We’re thrilled to announce that we’ve made it to the finals in the following categories: ?? Best Small Company Under 100 ?? Biggest Wig: Victoria G. ?? Salesperson of the Year: Ryan Ray If you’ll be attending the gala, be sure to stop by and say hello!

The quadrennial Presidential Election is just weeks away, keeping Americans in anticipation. Political ad spending in the U.S. has surged compared to 2020, and is set to hit a new record of $12.32 billion in 2024. As we approach the final stages of the election, it's crucial to leverage resources effectively. Causal's end-to-end solutions and expertise will give you a decisive edge this election cycle, reaching the 5-10% persuadable voters wherever they are consuming media. Be sure you're election-ready by reading our October political brief.

?? OUT NOW: Featured in the November-December edition of Philly Ad News, read perspectives from member company Causal's Jordan Fardad, and our own Executive Director, Cynthia Weiss, on the continued evolution of marketing in the digital age. And, in reference to that open-ended question, hear more about what you can expect from the upcoming Impact and Innovation Summit, hosted at the Independence Blue Cross Innovation Center, Tuesday, November 19th. Link: https://lnkd.in/g6bX_5U5

We are excited to announce our expansion into the UK, marking a key milestone in our global growth strategy. Richard Smith will lead UK operations and spearhead efforts to scale the region, as well as other major European markets. Click the link below to read more. https://lnkd.in/gsASPUvY

As digital advertising continues to lead the Media & Entertainment industry, both Connected TV and in-game advertising are experiencing substantial growth. Dive into the evolution of digital advertising in Media & Entertainment with our latest article, featured in Philly Ad Club's newest publication.