Catherine Maley MBA

??? Doctor by day, lifelong student at heart! Meet Dr. Garza, an inspiring ocularplastic surgeon from Mexico, who describes his journey into the field as pure joy—because he loved every moment of learning. ??? From med school to mastering his subspecialty, Dr. Garza shares his story, passion, and advice in this week’s podcast episode. ?? Don’t miss it! ?? Click the link to watch the full interview. - bit.ly/3URyfvV

Ready to transform your approach to attracting high-end, cash-paying patients? In this week's video, Dr. Gabriel Garza, a leading oculoplastic surgeon from San Pedro, Monterrey, Mexico, breaks down his strategies for building a successful specialty practice. From choosing the perfect location surrounded by luxury to developing competitive cash pricing, Dr. Garza has mastered the art of marketing to functional patients. ???? Discover how he grew his practice, “Simetris,” into a go-to destination for precision and symmetry in eye care. Tap in to hear about the power of strategic networking, a professional environment, and standing out with an impeccable reputation. - bit.ly/3URyfvV

Personality marketing is on fire ??! Show your audience the real you in action. Keep it simple: designate a team member as your roving reporter ??. With just an iPhone or iPad, they can capture authentic 'day in the life' moments that showcase your expertise and personality. Let them see the magic behind the scenes!

Tired of the reimbursement hassle for functional cases? ???? You’re not alone—and it’s not just a U.S. problem. In our latest ‘Beauty and the Biz’ Podcast, Dr. Gabriel Garza Martínez, a seasoned oculoplastic surgeon in San Pedro, Mexico, shares how he left the insurance rat race behind. ???? Discover how he transitioned to a cash-pay model and thrived in private practice by marketing directly to patients. Click the link to hear how Dr. Garza transformed his practice! ???- bit.ly/4fs80Ez

In this week's Beauty and the Biz podcast, we're diving into the world of functional cash payments with Dr. Gabriel Garza Martínez from Mexico! ?????? Discover how he successfully avoids insurance headaches and builds stronger relationships with his patients by offering flexible, cash-based options. ?? This approach can mean greater freedom for you and your practice! Tune in and see how simplifying payment methods might transform your business model. Available on all major platforms! ???- bit.ly/4fs80Ez

It’s not enough to just be the surgeon behind the mask. Your patients want to connect with you—beyond your scrubs and scalpel. While a polished headshot on your website is a start, today’s patients crave a deeper, more authentic connection. Share your story! Are you a dedicated family person, a weekend pastry chef, a fitness enthusiast, or a dog lover? Let your patients see the passions and values that make you uniquely you. Authenticity is the bridge between expertise and trust. ??????????????

Your patient experience matters more than you think! ?? At the Global Aesthetics Conference, I shared insights on common pitfalls that can turn potential 5-star reviews into missed opportunities. Here's a quick breakdown: ?????? ?????????? ??????????????????? ???????????? ???????????? ?? ?????????? ?????? ?????? ?? ????????, ???????????????? ????????. ???? ??????-?????????? ????????-????? ???????? ?? ???????????????? ?????????????? ?????????? ?????? ?????? ????????????????????????. ?????????????????????????? ????-???????????? ??????????? ???????? ???????? ???????????????? ???????? ???????? ???????? ???????? ?? ??????????, ????????????????????????, ?????? ?????????????? ????????. ??????-?????? ??????????????????????????? ???????????? ???? ???????? ?????????????????????????? ?????? ????????????. ???????????????????????? ??????????????????????? ???????? ???????? ???????? ???????????? ???????? ???? ???? ?????? ???????? ????????. ?????????????? ???????????????? ??????????????? ?????????????? ?????????? ????????, ?????? ?????????? ?????????????????????? ?????????????? ???? ???????????? ??????????. ???????? ???? ????????????-????? ?????????? ???? ????????-?????????????????? ???? ?????????? ?????????????? ??????????????????????????. ?? Action Step: Brainstorm with your team to find ways to elevate your patient experience and leave them smiling. It’s the little things that lead to BIG rewards: loyalty, referrals, and glowing reviews. Full blog - bit.ly/40Kzcdc

??? Today's Beauty in the Biz guest is Dr. Gabriel Garza, a seasoned expert in ocular plastic surgery with 24 years in private practice in San Pedro, Mexico. We explore how specializing has been a total game changer, the strategy behind creating a stunning clinic in a prime retail location, and his transition to cash-based cosmetic and functional procedures. ?? Plus, Dr. Garza shares how he turned to social media when physician referrals weren't cutting it. Don't miss these insights! Subscribe via the link. See you there! ?? - bit.ly/4fs80Ez

Thinking about launching a YouTube channel? ?? Consider designating a skilled videographer or a tech-savvy team member to capture and share content across your social platforms. Start with a tour of your office, patient interviews sharing their journeys, or educational videos answering FAQs about your most popular procedures. ?? Pro Tip: Having an in-house videographer to shoot, edit, and optimize content for each platform can take your digital presence to the next level, allowing you to reach more patients where they are.

Thinking of starting your own private practice? ???? Dr. Najafian shares a crucial tip: get a strong foundation with a good accountant and lawyer first. Then, dive into building your brand with a polished website and active social media presence. Remember, taking the longer, strategic route pays off in the end, so aim for getting it right the first time rather than learning from costly mistakes! ??? Catch more wisdom from Dr. Najafian on our latest podcast episode. Watch here: bit.ly/3AJs1qT