?? Unlock Shopper Secrets & Elevate Your Category Strategy! ???? Are you making decisions based on incomplete shopper insights? It’s time to go beyond traditional data and uncover the hidden realities of shopper behavior! Join VideoMining’s exclusive webinar to discover how behavioral science can transform your category management approach—from shopper journey mapping to decision-making insights that drive real growth. ?? Don’t miss out—register now and take your strategy to the next level! https://lnkd.in/geb9uhqi #CategoryManagement #ShopperInsights #BehavioralScience #RetailInnovation #Webinar
Category Management Association
制造业
Chicago，Illinois 22,124 位关注者
Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.
关于我们
The Category Management Association's (CMA) mission is “advancing professional standards.” It is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. We serve as an unbiased central source for industry information and is unparalleled in its sole focus on category management. “Our only vested interest is in our members. We invite you to join and encourage your participation — it’s your association. ______________________________________________________________
- 网站
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https://www.catman.global
Category Management Association的外部链接
- 所属行业
- 制造业
- 规模
- 11-50 人
- 总部
- Chicago，Illinois
- 类型
- 私人持股
- 创立
- 2005
- 领域
- Category Management、Shopper Insights、Category Management Certification、Planogram and Space Management和In-Store Execution & Merchandising
地点
Category Management Association员工
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Dr. Robert Paul Jones
Department Chair, Hospitality and Retail Management | President, American Collegiate Retailing Association
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James Jackson
Senior Director, Strategic Partnerships @ Category Management Association | MBA, Strategy Management
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Neil Duthie
Senior Director Category Strategy & Insights at Mars
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Charlie Parrish
Consultant for Category and Consumer Insights
动态
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You’ve Been Asked to Be a Mentor—Here’s How to Shine! Being asked to be a mentor is a huge compliment—it means someone values your insights, experience, and leadership. But what does great mentorship actually look like? From setting expectations to sharing wisdom, our latest blog covers how to step into this role with confidence and make a real impact. Whether it’s your first time mentoring or you’re a seasoned guide, check out our top tips to help your mentee—and yourself—grow! Read the full article here! https://lnkd.in/grkQYZuM #CatMan #Mentorship #Leadership #CareerGrowth #BeAMentor
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?? New Episode Alert: "I Like Chaos" with John Nathenson! ??? John Nathenson, VP North America at Catalytics, has had a career path so unconventional it even threw our host for a loop! From unexpected turns to strategic pivots, his journey proves that sometimes, chaos leads to the best destinations. ?? Buckle up and listen now: https://lnkd.in/gF-AX5rd #CatMan #Podcast #CareerJourney #Leadership #EmbraceTheChaos
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Congratulations to Candice Crowley, MBA, M.Ed., LPC, Senior Category Analyst at Amy’s Kitchen, on earning her CPCM Certification! ?? With a passion for understanding shopper behavior, Candice has leveraged CMA’s training to deepen her industry expertise and enhance collaboration with internal and external partners. From pricing strategies to supply chain insights, she’s using her certification to make a greater impact in her role. Her advice? “No matter how long you’ve been in this industry, there’s always something new to learn. The certification process is challenging but worth it!” ?? Join us in celebrating Candice’s achievement! https://lnkd.in/g6j9RxF5 #CPCMCertified #CategoryManagement #CMA #ProfessionalGrowth
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The future of consumer trends is all about health-conscious choices! As we head into 2025, nutrition-first mindsets are shaping the way consumers shop, eat, and even care for their pets. With protein and fiber tracking on the rise, brands that prioritize functional nutrition are set to thrive. Exciting insights from @Numerator—worth a read! ????
?? What are the consumer trends to watch in 2025? ?? ????? Personal Health ????? One of the biggest consumer trends for 2025 is the continued rise of health and wellness. Health-conscious consumers are expanding this trend into all areas of their lives, even reshaping categories like pet wellness and health-centric beauty products. ??? Consumers increasingly prefer to get their nutrients through food. 36% of U.S. consumers say they prefer to get their nutrients primarily through food (+9 points vs YA), while 33% say through foods and supplements (-8 points) and 19% say through supplements primarily (+5 points). ?? As consumers focus on healthy eating in 2025, nutrients of focus are changing. Consumers plan to prioritize tracking protein (39%, +6 points) and fiber (28%, +6 points) in their diets more closely in 2025 than they did last year. Innovations in the consumptive nutrition category could allow brands in that space–such as Chomps, Fairlife (The Coca-Cola Company), and Premier Protein (BellRing Brands, Inc.)–to continue to see long-term growth. Read the press release: https://bit.ly/4jN2xKV View the report: https://bit.ly/4jJsqvk #Numerator #NumeratorVisions #consumertrends #consumerinsight
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Smarter Shelves, Better Sales: How Coca-Cola Leverages AI! Join Coca-Cola and Harmonya as they reveal how AI-driven product insights are transforming category management. From sweetener types to functional ingredients, discover how enriched data is reshaping shelf strategies and retailer conversations. ?? Featuring: Rylee Rogers, Category Sales Advisor, The Coca-Cola Company-Cola Gina Carbone, Senior Customer Success Manager, Harmonya Don’t miss this deep dive into the future of AI-powered retail! ?? https://lnkd.in/eTCq5XeM #CatMan #AI #RetailInnovation #CocaCola #SmarterShelves
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Unlock Shopper Insights Like Never Before! ?? Are your category decisions based on assumptions rather than deep shopper insights? It’s time to challenge the status quo! Join VideoMining and the Category Management Association for an eye-opening webinar on how behavioral science can revolutionize category management and shopper marketing. ??? https://lnkd.in/gxqHrmFc
Unlocking Shopper Secrets: Behavioral Science in Category Management??? ? Are your category decisions guided by incomplete insights? Ready to challenge your assumptions and truly understand your shoppers? ? Join VideoMining and Category Management Association for a transformative webinar where we'll explore how behavioral science can unlock hidden shopper behaviors, empowering you to craft more effective category and shopper marketing strategies. ? ???What You'll Gain: - Understand how behavioral science transforms category management and shopper marketing. - Discover how subtle in-store stimuli significantly impact shopper behavior. - Learn to map the shopper journey, uncovering critical insights at every touchpoint. - Enhance your Joint Business Plans (JBPs) with behavioral benchmarking and practical testing. - Explore how shoppers navigate aisles, evaluate products, and make purchasing decisions. ? Don't let incomplete narratives guide your decisions. Take your category management strategy to the next level with powerful, actionable insights! ? ???**Register now** to reserve your spot and redefine your understanding of shopper behavior: https://lnkd.in/gxqHrmFc ???**Gear up for the webinar with VideoMining’s complete?Category Management Guide to Shopper Science ? #CategoryManagement #ShopperInsights #BehavioralScience #RetailInnovation #RetailAnalytics
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The Future of Category Reviews is Omnichannel – Are You Ready? At the 2025 CMA-SIMA Conference, firstmovr & Kraft Heinz unveiled game-changing insights on the future of omnichannel category reviews. From AI-driven personalization to the new omnichannel standard, Chris Perry from firstmovr will help you stay ahead of the curve. How is AI reshaping category strategy? Why is personalization the next big opportunity? What does the shift to omnichannel mean for retailers & brands? The retail landscape is evolving fast—don’t get left behind! Read the full recap now. ?? https://lnkd.in/gtkcU9wZ #Omnichannel #RetailRevolution #AIinRetail #CategoryLeadership #CategoryManagement #CMA #CategoryManagementAssociation
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?? Unlock Shopper Secrets & Elevate Your Category Strategy! ???? Are you making decisions based on incomplete shopper insights? It’s time to go beyond traditional data and uncover the hidden realities of shopper behavior! Join VideoMining’s exclusive webinar to discover how behavioral science can transform your category management approach—from shopper journey mapping to decision-making insights that drive real growth. ?? Don’t miss out—register now and take your strategy to the next level! #CategoryManagement #ShopperInsights #BehavioralScience #RetailInnovation #Webinar
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?? Supermarkets Can Win Big in Prepared Foods! Retailers who go the extra mile in fresh, ready-to-eat meals are seeing big rewards in shopper loyalty and sales. In this exclusive feature, consumer trends expert Phil Lempert shares key strategies for retailers and suppliers to stand out in the prepared foods game. ?? Don't miss these insights on delighting customers and driving growth! ?? Read more: https://lnkd.in/gZ77mm8i #FreshFood #RetailTrends #PreparedFoods
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