Category Management Association

Category Management Association

制造业

Chicago,Illinois 21,369 位关注者

Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.

关于我们

The Category Management Association's (CMA) mission is “advancing professional standards.” It is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. We serve as an unbiased central source for industry information and is unparalleled in its sole focus on category management. “Our only vested interest is in our members. We invite you to join and encourage your participation — it’s your association. ______________________________________________________________

网站
https://www.catman.global
所属行业
制造业
规模
11-50 人
总部
Chicago,Illinois
类型
私人持股
创立
2005
领域
Category Management、Shopper Insights、Category Management Certification、Planogram and Space Management和In-Store Execution & Merchandising

地点

Category Management Association员工

动态

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