Catch+Release

???? FREE E-BOOK: https://lnkd.in/g7JWkm2i Great creatives don’t just create. They curate. The best campaigns aren’t built from scratch. They’re built from real moments that already exist. Catch+Release has a Content Curation Masterclass that we’ve taught live at some of the most creative agencies in the world—McCann, TBWA\Worldwide, PREACHER, OBERLAND, and even TikTok. ?? And now, for the first time, we’ve turned it into a free e-book to help creative storytellers and modern marketers kick ass, move fast, and make work that actually hits. Our free Content Curation Masterclass e-book will teach you how to: ?? Curate content like a pro, not just create from scratch ?? Find the perfect shot instead of wasting time reshooting ?? Spot the content brands are licensing for top campaigns ?? Source and clear content from Instagram, TikTok, and YouTube—fast There’s a reason the biggest brands like Nike, The Coca-Cola Company, and ADT are already doing this. Curation isn’t just a trend. It’s the creative cheat code powering the future of content. ???? Download now: https://lnkd.in/g7JWkm2i #ContentCuration #CreativeMarketing #CatchAndRelease

Trends We’re Seeing in Content Briefs + How smart brands are using UGC 2.0 Lately, we’ve been seeing some clear trends emerge in brand briefs—and they all center around one thing: Genuine Humanity. The best campaigns today aren’t just about telling a story; they’re about showing real moments, real people, and real emotions that audiences can relate to. Here are the key approaches we’re seeing brands embrace in the most effective and well-balanced briefs: ? Show Me Genuine Humanity (no surprise) – Brands are leaning into real, unscripted moments that feel honest, relatable, and culturally relevant. Not actors, not scripts—just life as it happens. ? Show Me Humanity in My Category – Brands want to highlight how real people in their specific target category are living and where they are experiencing delight and pain. It’s about shifting from “marketing messaging” to real-world impact .The best campaigns don’t just feature customers—they reflect them ? Show Me Humanity in My Audience –. Brands are increasingly looking for content that represents their actual audience, capturing diverse content of real users, and real customers, and real consumers in a way that feels personal and authentic. What This Means for Brands & Agencies The days of overly polished, perfectly staged ads are fading. The most engaging content is already out there—it just needs to be found, licensed, and activated. Best practices for a successful campaign: ?? Lead with real moments – Instead of creating a story, find the story that’s already happening in the world. ?? Think beyond your brand – The best UGC isn’t just about your product; it’s about the lives of the people who use it. ?? Prioritize relatability over perfection – Flaws, emotions, spontaneity—that’s what builds connection. If your next brief doesn’t have a strong mix of genuine, real-world content, you might be missing out on the type of storytelling that’s winning right now. Would love to hear your thoughts—are you seeing this shift in your campaigns? #CatchAndRelease #UGC #ContentMarketing #Authenticity #MarketingTrends #BrandStorytelling #CreativeStrategy #AdvertisingInnovation

?? I love creating for Catch+Release especially when it means curating and showcasing colorful content from their creator community. ???? The color palette of their Spring Gallery is undeniable. It just feels like spring. I paired it with Akon’s It’s a Beautiful Day because that’s exactly what it is. A quick, feel-good burst of color, energy, and pure spring vibes. ? If you’re looking for fresh, vibrant content for your next project or campaign, this gallery is stacked full of creators shaping the season. ?? Spring 2025 Gallery → https://lnkd.in/g6B2R2r7 #SpringContent #CatchAndRelease #CreativeMedia #FeelGoodContent

Creative moves fast. Licensing should too. For a campaign celebrating Southern Black culture, Dagger had two options: ?? Spend weeks on a traditional shoot ? License authentic content instantly They chose Catch+Release and the results speak for themselves: ? No spreadsheets, just seamless search & licensing ? A Pinterest-like library experience for curating visuals ? Editorial-quality content, ready to use Why produce new when the perfect content already exists?! ?? Let’s talk. Your next great campaign is already out there waiting to be licensed. https://lnkd.in/gFzVSKdq #CatchAndRelease #FoundContent #UGC #CreativeAgility #AdvertisingInnovation #Atlanta #BlackCulture

CALLING ALL CREATIVES AND PRODUCERS—STOP SETTLING FOR THE BUNNY HILL. As a skier, I get it. You can ride groomers all day, stick to the same easy runs, and call it a day. But the best moments? They come from the lines no one else has touched. The deep powder. The unexpected drops. The turns that make you feel something. Same thing goes for content. I hear it all the time. "We have to shoot this from scratch. Our brief is too specific. There’s no way the footage we need already exists." But it does. Someone already captured the untouched backcountry run, the sunrise ascent, the adrenaline, the pure realness of it. Instead of settling for generic content that feels staged, why not use the moments that already exist? ?? Catch+Release lets you gather and save content from across the internet—for FREE. ?? You can storyboard, create rip reels, and pitch to clients—for FREE. ?? You can find, license, and use real, authentic content that actually connects. And if you haven’t logged in lately, the platform just got a major glow-up. Meet Projects—your new creative command center. ?? Storyboard: Map out your vision with selects and alts. ?? Tracker: Monitor clearance and costs without the back-and-forth. ?? Usages: Keep licensing terms organized. ?? Table View: Everything you need in one clean space. So before you default to stock or force a shoot, maybe try searching first. The best, most authentic moments can’t be recreated. They’re already out there, waiting. And when’s the last time a stock photo made you feel something? Explore new content now at Catch+Release

Great content doesn’t happen by accident. It happens because of great creators. And that’s why I love our mission at Catch+Release. We truly believe in connecting, protecting, and celebrating the people behind the content. When you license UGC through us, you’re not just getting high-quality, authentic storytelling. You’re making sure the creators behind the camera are recognized and compensated the right way. And let’s be real. UGC doesn’t have to suck and brands should never have to settle for mediocre photos and videos. The internet is filled with cinematic, emotional, and truly engaging content. You just have to know where to look. How are you using UGC in your campaigns? Let’s talk. Drop a comment or send me a message. ?? ?? ?Check out the links in comments. #UGC #CreatorsFirst #CatchAndRelease #Authenticity

“You can’t build a licensing business at scale,” they said. Promise, we’re smiling on the inside. Super proud of our team for making licensing the internet actually work—turning what was once a manual, risk-heavy process into an automated, scalable business. The old model? — Agencies relying on expensive custom shoots or generic stock. — Brands missing out on the best content because rights were too messy. — Legal teams saying “no” because clearing content was unpredictable. The Catch+Release model? — AI-powered licensing that moves at the speed of production. — A creator-first marketplace that expands the supply of high-quality, authentic content. — The ability to say “yes” to the internet, without the risk. The future of advertising isn’t stock vs. custom. It’s about unlocking the right content at the right time, with zero friction. LFG!!!

#contentmarketers when the #ebook goes live. ?????? ?? https://lnkd.in/evJwNg9c ?? Catch+Release Ad Age Ky Meyer Crystal Mendes

? There’s a world of real, impactful content waiting for you. The best brands are finding and licensing authentic moments from real people, infusing beautiful human stories into their campaigns in a way stock photos and videos could never. Curation is the creative skill that will supercharge your content strategy. Learn the secrets. Find your next campaign. License the internet. ?? Get The Catch+Release Content Curation Masterclass and start curating smarter today.

Spring is coming, and so is the fresh wave of inspiration. ??? The latest Spring 2025 Gallery from Catch+Release is packed with real, vibrant moments—ready to be discovered, saved, and licensed. Whether you're working on a seasonal campaign or just need a little creative refresh, this is where you’ll find content that feels alive. ?? Tap in, explore, and let’s make something incredible. #adnerds #springcleaning #newideas