Think about how many digital health products meet patient needs but never get adopted at scale because the team didn't fully understand how the product would fit into a clinical workflow (not just who will "use it," but also who will "choose it"). Haley Schwartz is a leader in bringing health tech solutions to market. I'm excited to learn how she leads and leverages usability research in the context of commercialization and go to market.
More conversations with smart people! I'm so excited for the next one - Haley Schwartz and I are going to chat usability research and whether teams are doing useful usability research! Haley is a health tech go to market and commercialization expert and I'm looking forward to combining that with my behavioral science background to talk about how usability research informs our work in product and go-to-market strategy. Before you spend money on usability research, learn how you can maximize its value! June 6 11a ET / 8am PT https://lnkd.in/dmRMbzi2