Caster Communications

We advise clients everyday on press release / announcement timing. Where possible, our agency tries to adopt an "announce and ship" policy to help ensure a strong call to action from the news. In the world of #PR, timing is everything. Announcing too early can lead to frustration, loss of momentum, or even a credibility hit. On the flip side, launching with a strong, well-executed plan helps ensure maximum impact. Companies of any scope and size can fall victim to less-than-ideal announcing timing. Take Apple's reported delay of its #smarthome hub due to #Siri challenges, as covered by TechCrunch below. At Caster, we always advise clients: The announcement is only one piece of the puzzle: ? If your product isn’t ready, resist the urge to tease it too soon. ? If delays happen (and they do), control the narrative and reset expectations. ? If you’re launching, make sure you’re ready to deliver - not just generate hype. The best PR is built on trust. Make sure your announcement timeline aligns with your full communication strategy.

Catch our VP Rachel Bradshaw on this week's AVWeek with Tim Albright, Guy Campos, and Ernie Bailey talking about three of her favorite topics: AI, learning, and innovation in ProAV (especially the mark left on the industry by Joe Pham).

Everyone needs some time to recharge and we are giving our employees just that today, closing the office for a company Wellness Day. We will be back to regular business tomorrow, March 11th.

This ?? ?????? To the women who paved the way for the decades of women to come, we applaud and thank you. #happyinternationalwomensday

Has your company noticed more referral traffic to your website from AI platforms? Meghan Jackson Glickman has some thoughts on the topic ??

?? Hot take: Having great content isn’t enough to stand out. The media world is LOUD, and if you want to be seen, you need to be bold, authentic, and ready to tell a story that actually resonates with your audience. Our recent blog dives into what makes content tremendous—and no, it’s not just luck. It’s about originality, creativity, and knowing when to make some noise. https://lnkd.in/geVqR5qr #PR #MediaRelations #ContentStrategy #publicrelations

Hot off the press: #DIY #smarthome #security leader Abode has officially launched their Apple TV app as well as an updated Android TV app that completely round out the Abode ecosystem, enabling access and control from smartphones, tablets, smartwatches, desktop, and now the TV. Michael Brown from PCWorld is among the first to break to news. Check out the full story below.

Thought leadership is a hot topic, a major trend, and a very important strategy when it comes to building trust and brand reputation. At Caster, we incorporate thought leadership opportunities into our PR and marketing strategies for our clients through speaking opportunities, awards, by-lined articles and more. Allowing a brand’s spokesperson, who has expertise in their industry, to sincerely talk about their products or services shows authenticity and brings honest answers, nothing scripted. After doing a quick search on “thought leadership”, knowing it’s a critical component, I found many very insightful articles in Forbes, Entrepreneur Media, Inc. Magazine, Ragan Communications and PR Daily and others just in the last few weeks covering the topic. In this Inc. article, they talk about thought leadership not only boosting brand value, but enabling long-term growth. When looking to get your message across to consumers, business partners, media and influencers, people in general are much more apt to pay attention to experts who are willing and able to share their thought-provoking knowledge, show interest in engaging with their audience, and do it through transparency and honesty. Thought leadership is a powerful tool to build and positively drive personal and business growth, as long as you know how to use it. https://lnkd.in/gJDw4EhA #thoughtleadership #PR #brandvalue #engagement #content

Google's recent updates to the "site reputation abuse" policy is shaking up the world of digital publishing, and is particularly problematic for freelance journalists. The updated language prohibits content "created by a separate entity" from appearing in search pages, even with publisher oversight. The issue here is, by its definition "separate entities" can include freelancers and content from services and people not employed directly by the host site. We have many friends on the freelance front. These dedicated individuals have always been, and should forever be, vital members of the evolving media landscape and this recent shift raises some major questions: ? Is freelancer experience being undervalued? These writers often bring specialized knowledge, flexibility, and importantly a fresh perspective that staff reporters cannot cover alone. ? What is next for content strategy? The future of journalism depends on a balanced approach - this should embrace freelance contributions while meeting evolving standards for searchable content. While the landscape is changing, the work of freelancers is too important, their voices too valuable, and expertise too irreplaceable to ignore this issue. How should the industry adapt here to help keep the balance?

As a PR agency, journalism is our livelihood; but as humans, it is more critical to our lives. #IWorkinPR #JournalismMatters