Google's recent updates to the "site reputation abuse" policy is shaking up the world of digital publishing, and is particularly problematic for freelance journalists. The updated language prohibits content "created by a separate entity" from appearing in search pages, even with publisher oversight. The issue here is, by its definition "separate entities" can include freelancers and content from services and people not employed directly by the host site. We have many friends on the freelance front. These dedicated individuals have always been, and should forever be, vital members of the evolving media landscape and this recent shift raises some major questions: ? Is freelancer experience being undervalued? These writers often bring specialized knowledge, flexibility, and importantly a fresh perspective that staff reporters cannot cover alone. ? What is next for content strategy? The future of journalism depends on a balanced approach - this should embrace freelance contributions while meeting evolving standards for searchable content. While the landscape is changing, the work of freelancers is too important, their voices too valuable, and expertise too irreplaceable to ignore this issue. How should the industry adapt here to help keep the balance?
Caster Communications
公共关系和沟通服务
Newport，Rhode Island 1,258 位关注者
PR, social media, digital marketing, and consulting services for the tech industry.
关于我们
Caster Communications, Inc. is an award-winning tech PR, social media, and consulting firm that specializes in helping emerging and established technology companies establish their brand. With extensive experience across growing market categories including smart home, IoT consumer audio and video, wireless technology, autonomous driving, AI, robotics, food tech, surveillance, digital health, smart buildings, and related start up technologies, Caster helps its clients expand their global reach. Caster is a unique partner who understands the subtle nuances of communicating to key influencers, media and end use customers across targeted verticals markets by deeply understanding brand values, channel business, and market conditions, and their corresponding impact on telling great stories. Our extraordinary alchemy of public relations strategy includes media relations, branding, content, and social influence programs that transform companies into leading brands. Caster opened in 1998 with the goal of bringing integrity, responsibility and creativity to clients and their respective industries. From evangelizing brands to engaging communities, Caster partners with its clients to develop and execute strategic programs. Learn more at www.castercomm.com
- 网站
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https://www.castercomm.com
Caster Communications的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- Newport，Rhode Island
- 类型
- 私人持股
- 创立
- 1998
- 领域
- public relations、social media strategy、social media、product launches、branding、content development、community management、event management、case studies、influencer engagement、media relations和crisis management
地点
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主要
获取路线
513 Broadway
Suite 319
US，Rhode Island，Newport，02840
Caster Communications员工
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Alexandra Crabb
EVP | Tech PR & Marketing
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Jen Ferency
Business Development Executive | Event Marketing and Planning Expert | Helping to Build B2C and B2B Brands | CES Veteran
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Lee Catherine Abraham
Operations Manager, Caster Communications, Inc.
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Meghan Jackson Glickman
Account Manager at Caster Communications
动态
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As a PR agency, journalism is our livelihood; but as humans, it is more critical to our lives. #IWorkinPR #JournalismMatters
Founder and President @CasterCommunications Award winning global tech agency for PR | Media Relations | Social Media | Digital | Content | Strategy | Crisis Comm | Renowned Speaker | M&A | IR | Funding and more. Connect!
For over a century, the White House Correspondents’ Association (WHCA) has upheld journalistic integrity by ensuring fair and equal access to the press pool, regardless of political leanings. This system has been a cornerstone of democracy, reinforcing the First Amendment’s guarantee of a free press. Now, the Trump administration has dismantled this tradition, replacing it with a system that handpicks favored journalists while sidelining those who challenge the administration with tough questions. This is not just an internal procedural change—it is a brazen attempt to control the narrative by granting access only to compliant voices and silencing dissenting ones. The implications are dire. When the government decides which journalists are “worthy” of covering it, we inch closer to state-controlled media—something that directly contradicts the fundamental freedoms upon which our democracy is built. This isn’t just an attack on journalists; it’s an attack on every American’s right to access truthful, independent reporting. Press freedom is non-negotiable. The moment we allow any administration—Republican or Democrat—to dictate who gets to hold them accountable, we compromise the foundation of our democracy. Now more than ever, we must stand up for the principles that protect our right to a free and independent press. #FirstAmendment #FreePress #Democracy #JournalismMatters #IWorkinPR
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Caster VP Rachel Bradshaw is starting the week with a hot take: if you're selling tranquility, peace, luxury, or even fun, associating your brand with The White Lotus may not be sending quite the right message.
I have a new pop culture obsession, which means I also have a new PR/comms hot take: all the White Lotus brand partnerships are bizarre and depressing. For my Monday meditation practice, I'm reflecting on how brand partnerships reflect and inform the meaning of a piece of media, and why I won't be buying my new end table from CB2's White Lotus collection. #marketing #communications #brandpartnership #PR #publicrelations #iworkinPR #whitelotus
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The New York Times officially embracing AI in its newsroom is big step toward AI playing a true role in modern journalism. NYT is committed to figuring out a way to allow media to use AI tools to do their job more effectively, without compromising the coverage or authenticity of the news. As there must be, NYT is setting clear boundaries though - no article drafting, no uploading 3rd party content, no paywall workarounds, and no generative visuals. This measured approach reflects the reality that banning AI altogether simply drives unauthorized use. Thanks to Pete Pachal for sharing this important news. #AI #Media #PR #journalism
If you still had doubts that AI was going to play a major role in newsrooms, The New York Times just erased them. The paper is now officially allowing its journalists to use AI tools for specific tasks—things like generating SEO headlines, summarizing articles, brainstorming ideas, editing, and research, according to a report from SEMAFOR. But there’s a firm no-no list, too: ?? No drafting or major rewriting of articles ?? No uploading copyrighted third-party material ?? No paywall workarounds ?? No generative images or video (except to report on the tech itself) Reporters have a curated toolset to work with, including Google Vertex AI, GitHub Copilot, and a limited version of OpenAI’s API (only with legal approval). The Times also built its own summarization tool, Echo. The Times often gets knocked for being late to trends, but in reality, it’s been an early adopter of new storytelling tech—longform interactives, VR experiments, even an app for reading with gestures. So it’s not too surprising that it’s embracing AI, even while it’s suing OpenAI. AI isn’t just another platform—it’s a foundational shift in knowledge work. The Times sees the risks but also understands that banning AI doesn’t make it go away. Studies show that restrictions just lead to shadow AI—unregulated, unauthorized use. So it’s opening the door. The real test? Whether The Times can keep control of it when the first big AI-related error inevitably happens. But if any newsroom has the standards and policies to pull this off, it’s probably the Gray Lady.
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Attending certain industry trade shows and events for the first time, especially after being in the business for over 20 years, always reminds you that no two are alike, you can learn from each of them, meet new people, have meaningful in-person collaborations and brainstorms, and walk away with new ideas and ways to improve things for next time! Our Business Development & Alliance Partnership Manager did just that at #ISE2025 in Barcelona and at the Z-Wave Alliance #Summit & #UnplugFest EMEA, and has shared her insights in this month's blog. https://lnkd.in/eh_7RxJ9
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#PRTruth: Authenticity isn’t just a buzzword; it’s the foundation of any successful PR strategy. From building solid reputations to navigating crisis management, transparency keeps your message genuine and your brand resilient. From the Caster Blog Archives - the talented Rachel Bradshaw shares how clear, honest communication fosters trust—both within your organization and with the public. #PR #TechPR https://lnkd.in/gznKHKFT
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Last month Caster Account Manager Olivia Sellke went to the newest Hunter Douglas, Inc. Flagship Store at the New York Design Center to meet with the Design Milk team and show off the full portfolio of shade styles. Out of that tour and conversation came this stunning feature - tons of photos and details on how you can find the best shade style for your needs. Hint hint - Hunter Douglas has something for everyone. Thank you for working with us on this Joseph Patrick Sgambati III and Aria Lee ?? https://lnkd.in/g2bh-U3n
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We’ve heard nothing but stellar things about #ISE2025 and we took a moment to tally some wins coming out of that show and Caster Clients cleaned up on the awards front. ?? Crestron Electronics walked away with Best of Show Awards from SCN, Residential Systems, Installation, and AV Technology and also nabbed a TNT Award ?? Trinnov Audio added more wins for their revolutionary WaveForming technology with a Best in Show Win for Residential Systems ?? Vanco International unveiled their EVO-IP 2.0 which garnered wins in the Best of Show Awards for AV Technology and a TNT Award Congrats to the Integrated Systems Europe (ISE) Team for pulling together another successful show – beating all attendance records for the show to date is a huge accomplishment ?? #WOTW #TechPR #TechAwards #CIChannel #SmartHome
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Between year-end reports, CES preparation and travel, and an exorbitant number of cookies eaten at all hours of the workday, December and January flew by. Now that we’ve finally caught our breath, we’re taking a moment to give Caster's 2024 the celebration it deserves. From strategic storytelling that moved the needle to coveted awards for today's most inspiring innovations, our clients made waves—and we were proud to be right there with them. Check out our latest blog as we recap some of the most memorable milestones that made 2024 one for the books. #clientwins #yearinreview #techPR #PRagency #publicrelations