Cast Iron Media

We are excited to announce that Cast Iron Media has secured a 5-year extension of its Media Rights Partnership with Major League Baseball (MLB). Additionally, we secured significant strategic investments from Orkila Capital, and Bolt Ventures. MLB is also joining as an equity partner as part of our expanded collaboration. These partnerships mark a pivotal moment for our company, further solidifying our leadership position in the sports streaming and advertising space. Our new investors and our extended rights agreement leave us well positioned to continue innovating and expanding our proprietary ad-tech platform, The Foundry, and enable us to expand our offering of targeted, high-volume ad placements across live sports content on OTT platforms, such as MLB.TV, benefiting both rights holders and advertisers. As sports streaming continues to surge, this alliance ensures that Cast Iron Media is well-positioned to meet the growing demand for precision advertising, delivering greater value to our clients and partners. We’re excited for the opportunities ahead and to set a new standard in the sports media landscape. Stay tuned for more updates! #CastIronMedia #MLB #SportsStreaming #Innovation #Advertising #StrategicInvestments #TheFoundry #OTT #SportsMedia #Partnerships

Baseball is back in just 15 days! Who’s ready for another epic season? Comment your favorite team! #MLB #OpeningDay #BaseballIsBack

As the 2025 MLB season approaches, fan excitement is building, and streaming viewership continues to grow. With a packed sports calendar ahead, there’s plenty to look forward to in March! Read more here:

We're #hiring a new Account Coordinator, West Coast Sales & Marketing in Los Angeles Metropolitan Area. Apply today or share this post with your network.

We're #hiring a new Director, MLB Sales West Coast in Los Angeles Metropolitan Area. Apply today or share this post with your network.

Cast Iron Media (CIM) recently announced a five-year extension of its strategic partnership with Major League Baseball (MLB). The deal enables the four-plus year-old, now tech-enabled, ad sales and placement company to increase marketable inventory on its proprietary sports-centric ad-server–the Foundry, and it will help the league to maximize the value of its out-of-market streaming rights as streaming viewership continues to grow. MLB fans watched a record 14.5bn minutes of?MLB.TV?in 2024 (+14% YoY). MLB will also become an equity partner in the company as part of the expanded tie-up. CIM accurately delivers targeted local and regional adverts, in volume, across Connected TV devices and other OTT platforms. “It’s what makes us unique,” Kent Heyman (CEO, Cast Iron Media) said. “We [offer advertisers exactly the placement] they want, [to the zip code level], when they want it. That level of precision can't be replicated [by the RSNs or] anywhere else.” CIM disclosed it secured strategic investments from Orkila Capital and David Blitzer’s Bolt Ventures alongside the MLB news. The Foundry “is an important evolution of the business. [It] has changed the game,” Tory P. (investor, Bolt Ventures) said. Terms of the funding round were not disclosed. #investment #sportsbiz #media #streaming #marketing #adsales #local #OTT cc: Randall Friedman Ryan Dastrup, PhD Jacie Brandes https://lnkd.in/evRT7ah4

“Through our technology we can reserve spots in live sports [events and] ensure that the ads are delivered on a virtually 100 percent guaranteed basis.... The brand gets [the placement] they want, and we minimize waste on the rights holder/team or league side.” - Kent Heyman, CEO of Cast Iron Media. With our extended partnership with Major League Baseball (MLB), Cast Iron Media continues to help brands connect with passionate fans through targeted, data-driven ad placements. As streaming viewership grows, our proprietary ad-server, The Foundry, ensures advertisers reach the right audience at the right time across CTV and OTT platforms. Read more here:

?? ATTENTION NEW YORK-BASED COLLEGE STUDENTS ?? The 2025 Cast Iron Media Fellowship Program application closes TONIGHT, FEBRUARY 14th! ?? Apply NOW: https://bit.ly/CIM25 ? Application Deadline: TONIGHT - Friday, February 14th ?? MUST BE LOCATED IN NEW YORK, NY ?? ?? HOW DOES THE FELLOWSHIP WORK? 1) Immersion: Fellows will work 12 weeks in a hybrid format, with three (3) required onsite days in Irvington, NY. You'll rotate through various Cast Iron Media departments and engage in a professional development toolkit focused on Sports Biz Careers, covering weekly topics. 2) Exploration: Fellows will also take part in multiple off-site visits for career exploration. ?? Huge thanks to Cast Iron Media for making this incredible opportunity possible! #sportsbiz?#college?#internship?#SummerInternship?#collegestudents?#fellowship

We're #hiring a new https://lnkd.in/ebBgRKSP in Los Angeles Metropolitan Area. Apply today or share this post with your network.

61% of viewers say their perception of a brand can change after seeing a commercial during The Big Game. Commercials make an impact during live sports. ???? Let Cast Iron Media help you place your brand in front of passionate sports fans! #SportsMarketing #TheBigGame #Advertising #BrandImpact