Cassel

Happy Thanksgiving from the Cassel Team! ?? #CasselTeam #HappyThanksgiving

We will be closed this Thursday and Friday for Thanksgiving! We will reopen on Monday with our normal 7:30-4:30 hours.

For National Brand Day, our design manager is sharing a few insights into what a brand is, why it's important, and how logos and vehicle graphics can strengthen branding?? What is a Brand? Branding is much more than a logo. A brand is the heartbeat of a company. It's about how people perceive the company. This includes, but is not limited to, a company's logo, messaging, and advertising. All of the pieces work together to write the story that consumers believe about a company. Why is Consistent Branding Important? Consistent branding provides clarity about who you are as a company. Repetition in a brand reinforces how consumers should perceive the company. Consistency also builds trust by ensuring that people are confident in who you are as a company. Inconsistency causes consumers to doubt who you are, hurting brand trust and, in turn, brand loyalty. What is a Logo's Role in Branding? A logo is the visual identifier for a brand. It should have purpose and strategy. A strong logo will communicate who you are as a company while reaching your ideal clients or consumers. How Do Vehicle Graphics Strengthen Branding? When vehicle graphics are consistent with a brand, they strengthen brand trust through repetition. Every time someone drives past your branded vehicle on the road, they are reminded of who you are. This continued exposure reinforces their perception of you as a company. What are your favorite aspects of branding? #NationalBrandDay #CasselTeam #GraphicDesign #Branding #DriveYourBrand #VehicleGraphics

What makes Cassel unique? We prioritize expertise, capacity, and dedicated representatives. Our team includes consultative, professional graphic designers, we are built to serve fleets, and we offer highly responsive service. If you are looking for a vehicle graphics company that offers expertise, capacity, and dedicated representatives, contact us. #CasselTeam #GraphicDesign #DriveYourBrand #FleetGraphics #VehicleWraps

Electron Energy Corporation came to us looking for a design for their box truck. We met with them before designing several options that fit within their branding. Once they approved the design, we produced the material and wrapped their truck. If you’re looking for a design that helps get you noticed on the roads, reach out on our website. Our designers are excited to meet you and help you drive your brand! #CasselTeam #GraphicDesign #DriveYourBrand #FleetGraphics #VehicleWraps

Thank you Sensenig's Feed Mill for trusting us with your designs and wraps over the years and for your kind review. We look forward to working with you again in the future. #CasselTeam #GraphicDesign #DriveYourBrand #FleetGraphics #VehicleWraps

We recently wrapped this truck for John B. Ward. We wrap vehicles so you can drive your brand and stand out on the roads. #CasselTeam #DriveYourBrand #FleetGraphics #GraphicDesign #VehicleWraps

Last week Gary spent some time working with the install team in the shop. Take a look behind the scenes at a few of the vehicle wraps as they were getting installed. #CasselTeam #DriveYourBrand #FleetGraphics #VehicleWraps

Electron Energy Corporation came to us looking for a design and wrap for their box truck. We brought them in for a creative meeting before providing several design options. Once the design below was approved, we produced and installed the vinyl. Thank you Electron Energy Corporation for trusting us with your vehicle. From start to finish it was a pleasure designing and installing for you!

Today we recognize those who served our country. We honor the men and women who have made sacrifices for the sake of America. From the Cassel team, we say thank you to all who have fought to keep our nation the land of the free and home of the brave.