B2B research firms need to go beyond basic box-checking when recruiting respondents. Here's how we do that to deliver the best insights. #B2B #TechResearch #MarketResearch #RespondentQuality #Insights #DataDrivenDecisions https://lnkd.in/gYYwfeMN
Cascade Insights
市场调研
Portland，Oregon 5,538 位关注者
Market Research & Marketing Services for the B2B Tech Sector
关于我们
Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups. In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads. Whatever your challenges, our team of experts will work with you for a solution tailored to your organizational goals. Get in touch with us to learn more.
- 网站
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https://www.cascadeinsights.com
Cascade Insights的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Portland，Oregon
- 类型
- 私人持股
- 创立
- 2006
- 领域
- Market Research、Marketing、Messaging、B2B Tech、Win/Loss Analysis、Buyer Persona Research、Message Testing、Brand Research、Buyer's Journey Research、B2B Content Marketing、Go-To-Market Research、Market Segmentation Research、Product/Service Launch Research、B2B Channel Strategy、B2B Usability Testing、Key Buying Criteria Research、B2B Customer Journey Mapping、B2B Competitive Landscape Analysis、B2B Market Opportunity Research、B2B Podcast Production、B2B Content Strategy、Writing for B2B Marketing和Technology
地点
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主要
获取路线
13908 SE Stark Street
Suite A
US，Oregon，Portland，97233
Cascade Insights员工
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Sean Campbell
CEO of Cascade Insights - Act with Clarity?
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Colleen Clancy
Currently (and always) accepting inquiries around market research, weather-related complaints, and general observations on the human experience (or…
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Laura Johnson
B2B Tech Market Research Consultant | Data Storyteller & Activator
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Rio Davidson
President at Cascade Coast Construction
动态
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Building a SaaS marketing strategy without market research is like driving blindfolded. In B2B, research is your GPS, steering you toward the right audience and messaging. Here are five essential steps to create a powerful, research-driven B2B SaaS marketing strategy. #SaaS #Marketing #MarketResearch #B2B
Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Cascade Insights，发布于领英
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Accurate, up-to-date market intelligence is crucial for making informed strategic decisions. Yet, many companies unknowingly rely on misinterpreted or outdated insights, which can lead to missed opportunities and shaky foundations for future strategies. Wondering if it’s time to seek expert guidance? Here are 12 key signs that partnering with a market research agency could elevate your strategy. #B2B #marketresearch #tech #strategy #insights
12 Signs Your B2B Tech Company Needs a Market Research Agency
Cascade Insights，发布于领英
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Pricing is important, but it's not the only way tech companies can win. To truly stand out, companies need a complete competitive intelligence study to understand their competitors, the market, and their customers. #competitiveintelligence #pricingstrategy #b2btech #b2bresearch
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
Cascade Insights，发布于领英
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Aligning sales and marketing in the development of B2B messaging is crucial to its success. Here’s how marketing leaders can synergize with sales teams to help?create content that speaks in the voice of the customer (VOC), addresses primary concerns, and includes use cases that buyers actually care about. #B2BMarketing #SalesEnablement #SaaS
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Cascade Insights，发布于领英
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Is your SaaS marketing dashboard telling you everything you need to know? Many marketers find themselves in a data paradox: plenty of metrics, but not enough answers. If you're struggling to understand the "why" behind stalled lead generation or missed conversions, it's time to look beyond internal data. #SaaS #MarketResearch #MarketingInsights
SaaS Market Research: Go Beyond Your MarTech Metrics
Cascade Insights，发布于领英
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Pricing is important, but it's not the only way tech companies can win. To truly stand out, companies need a complete competitive intelligence study to understand their competitors, the market, and their customers. #competitiveintelligence #pricingstrategy #b2btech #b2bresearch https://lnkd.in/gik2BfFh
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
cascadeinsights.com
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Buyer personas are vital for SaaS marketers, but developing them yourself can be risky. Discover the pitfalls of DIY buyer personas and how an agency can help. #SaaS #BuyerPersonas #MarketResearch
SaaS Buyer Personas: DIY or Agency-Assisted?
Cascade Insights，发布于领英
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We collaborated with CoLoop on this article featured in Quirk's Media, exploring the pros and cons of utilizing synthetic respondents in market research. By adopting a balanced perspective, researchers can successfully navigate the complexities of working with synthetic respondents and harness their potential for optimal results. #syntheticrespondents #aimarketresearch https://lnkd.in/gYhBvD2N
How to navigate the risks and rewards of ?using synthetic respondents | Articles
quirks.com
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Message testing helps companies develop content that resonates with potential buyers and inspires them to take action. Without it, companies risk losing out on potential sales by delivering messaging that fails to connect with buyers. Read more to learn how to get started. #messagetesting #b2bresearch #marketresearch
What is Message Testing? A Complete Guide
Cascade Insights，发布于领英