To make recycling work, we need products designed for it, we need systems to circulate and we need markets for the material. On #globalrecyclingday we want to give a shout out to Houdini Sportswear https://lnkd.in/gs9eSx7m
Happy Global Recycling Day. Today, we want to take a moment to shine some light on recycling. But we also want to expand the perspective and include the entire circular system, where recycling is one of many essential components. Going circular is not just a way to reduce waste but also a way to care for our precious planet, the myriad of species we share it with, and each other. By shifting from a linear to a circular model, we can reduce our impact, create lasting positive change, and ultimately go beyond zero waste. We’re proud to share that 83% of our Spring & Summer collection is circular by design. The end goal is 100%. Our commitment to circularity is embedded in every aspect of what we do. From fabric and technological innovations to product design, and, of course, through Houdini Circle, where we help extend product lifetime through care, repairs, reuse, rental, and recycling. Real change happens when we come together. If you'd like to be a part of this, choose circular products, let us help extend the lifetime of your Houdini garments, or return them to us for reuse and recycling. Small choices like these can create ripples of impact. Let’s make a difference, together. Everything Matters. Learn more about our sustainability work here: https://lnkd.in/dYzZUqMF