- 1 out of 4 Gen Zs in the US is Latino - There are 65 million Latinos in the US - Latinos spend $3.5T every year - making the US Latino GDP larger than France's and Italy's economies combined So showcasing the role Latino culture plays in the US and globally is not only the right thing but our duty. Gracias ElPais News for sharing the story behind our jersey. What may seem to the naked eye like just a merch piece from a brand, is actually a statement. It's about what Casalú stands for. In a climate where Latino Culture may be understated because of fear - we created a reminder about what Latino roots represent and how it can thrive through the lifestyle of our community. https://lnkd.in/eiRF_WAh
关于我们
Casa, a deep sense of home and heritage. Salú, an open door to all who want to share Latino culture.
- 网站
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https://casalu.com/
Casalú的外部链接
- 所属行业
- 食品和饮料
- 规模
- 2-10 人
- 总部
- Miami，Florida
- 类型
- 私人持股
- 创立
- 2021
地点
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主要
获取路线
US，Florida，Miami，33127
Casalú员工
动态
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Casalú转发了
CPG Services | From Idea to Launch | COO | Operations Optimizer | Ready to Evolve? Email us at [email protected] ??#AskAFoodScientist ???
When you are having TOO MUCH fun, you forget to take pictures, you even forget to check your phone ?? . This is exactly what happened to Andrea Blanco and I at #Miami's Taste Radio event with Ray Latif this week. ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? We had the chance to CONNECT with some fantastic industry professionals, some familiar, some new ones, all of them great! ?? Ana Rodriguez Fortun and Giancarlo from InBite GF Inc - After 15 years in this industry, I can confidently say this is one of the top facilities I have visited. Impeccably clean and highly efficient! If you have not already, connect with them. InBite is one of Florida’s top gluten free manufacturers. ?? Curtis Knight II Knight from Lemonicious Drink Co.- Curtis and I have been connected for a while, and I am so glad we finally met in person. I try new products for a living, and these truly live up to the hype. I took some samples home, and my daughter immediately asked for more. Please do not wait, place your order online, these are a must try! ?? Casalú - Rum in a can with Lemon or Maracuya (passion fruit). Possibly the most talked about product of the night, and I'm not saying it just because they are also Venezuelan ??. ?These have the right amount of sugar (not too sweet), so that you can have five or six cans responsibly ?? . Cheers (and do not drink and drive)! ?? Frutero Ice Cream - Funny enough, as I stocked my bag with the delicious ice cream bars, Andrea was excited to see her past work come to life. She worked at Frutero before we launched Evolve Food Consultants. These are yummy! Made with fruit flavors that instantly took me back to my childhood at the beach eating Coconut ice cream. ?? Scobucha- I will admit, I was not a kimchi fan until this week. Wow. Just Wow! I know fermented vegetables make an incredible snack, I just never really tried one that I liked until now. You should place an order ASAP. Your palate and your gut will thank me! ??P.S. Since I have no pictures from the event, I’m sharing a a picture of some of the goodies I got to sample and take home. Please support these amazing #Florida #Miami companies! ?? P.S.S. I probably missed other great professionals and brands, so please feel free to add them and comment below. Let's support our #CPG ecosystem and bring visibility to these incredible products and entrepreneurs.
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Casalú转发了
What does it mean to be a brand at the intersection of Pop Culture and Consumer? "I ask God to give you health, while I open another Casalú". "The night is shining. The flyers, the promos, the Casalú". "I don't want to drink more Casalú without you because it doesn't taste as good without you". Those are not your typical consumer testimonials. Those are song lyrics. And I promise they do rhyme in Spanish. Those are from huge artists like Elena Rose, to street singers and up-and-comers like Ultra Uva. We didn't pay for any of that. We just built a brand that made them proud. Ultra Uva put it best when someone asked him what was Casalú. His reply, "Casalú can't be explained, it must be felt".
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It's official.
??Casalú Wins Gold Medal at the San Francisco Spirits Competition by The Tasting Alliance ?? This entry was for our latest flavor: Maracuyá -- a.k.a Passion Fruit Much has been said about our Limón flavor. Which , if you think about it, was very evident: Rum, soda, lemon. That's it. But our second flavor on the other hand was a complete guess. This is the story of how we came up with it and how Maracuyá became our top seller just two weeks after launching it: The Idea for The Flavor: I had this idea stuck in my head that Passion Fruit and Rum made sense together. However, in most of Latin America you find Passion Fruit by itself and Ron A?ejo by itself. Rarely you find them together. Even though it'd make sense to combine the two, it's not really that evident. I ran it by Ricardo A. Sucre, it made sense to him, so we rolled with it. He whipped some tests in the Soda Stream using rum and some Goya concentrate and it was incredible. However, knowing this could just be an "us" thing, we decided to test it. How we tested it: It's not like back in the day were we would just show up with a keg to strangers' homes. We were a "bit more serious" now. So what we did was to create a cocktail mix of Chinola Fresh Fruit Liqueurs (shout out!) with our Limón Casalú and some mint. We would serve this in glasses at events as a drink option next to our original can of Casalú Limón and a third cocktail. That's the test we were running. It just flew off the bar! We kept doing it for events but buying Chinola at retail and giving it away at events was just getting crazy at this point. So we knew it was time to make it happen. We went for the formulation we now have, low sugar and density to make it a real seltzer instead of a full body cocktail. That's how we ended up with our very balanced formula. Just 130 grams of cals at only 4g of carbs using real juice. Banger. Naming it: We chose Maracuyá because it's the most common use of Passion Fruit in Latin America. Venezuelans call it Parchita, Puerto Ricans call it Parcha, and Dominicans call it Chinola. Yet, we guessed the unifying thread here would be Casalú. We knew we were running the risk of alienating the American crowd by not knowing what the heck is Maracuyá. But that's ok, we know our audience. The customer response: We released it in December at Total Wine across FL as a variety pack. Within 4 weeks that VP became 34% of our total yearly sales. People went ballistic. So now we have a Gold medal and are releasing Maracuyá as a six pack later this month. Stay tuned for the next flavors. I think you'll like them. Salú
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Gracias Venture Café, familia. Always empowering Miami’s entrepreneurial soul. Thank you for including us. Proud to be here. Salú ??
When Miami locals come together, magic unfolds! ?? We’re thrilled to announce?Casalú?as our latest partner sponsor. If you’re not familiar with Casalú yet, it’s much more than just a canned cocktail brand ?? ?? Founded by 3 passionate local Latin entrepreneurs, Casalú represents a multidimensional Consumer, Arts & Entertainment Brand. ?? Their signature cans blend dark-aged rum with sparkling water and lemon, offering a modern twist on tradition. ?? Inspired by their heritage, Casalú seamlessly combines ‘CASA’ and ‘SALú’ to create a welcoming space that celebrates Latino culture. Beyond beverages, Casalú is a testament to local entrepreneurship and creativity, renowned for fostering community engagement through strategic partnerships and initiatives like the Casalú podcast, spotlighting Latino influencers & entrepreneurs making waves all over the world ?? ?? ?? Don’t miss out on the chance to savor the Casalú Experience at our upcoming Miami Tech Week gathering. Reserve your spot now by RSVPing https://lnkd.in/eTdV6Z8b ?? #miamilife #entrepreneurship #miamievents #miamitechweek #miamitech