Casalú

??Casalú Wins Gold Medal at the San Francisco Spirits Competition by The Tasting Alliance ?? This entry was for our latest flavor: Maracuyá -- a.k.a Passion Fruit Much has been said about our Limón flavor. Which , if you think about it, was very evident: Rum, soda, lemon. That's it. But our second flavor on the other hand was a complete guess. This is the story of how we came up with it and how Maracuyá became our top seller just two weeks after launching it: The Idea for The Flavor: I had this idea stuck in my head that Passion Fruit and Rum made sense together. However, in most of Latin America you find Passion Fruit by itself and Ron A?ejo by itself. Rarely you find them together. Even though it'd make sense to combine the two, it's not really that evident. I ran it by Ricardo A. Sucre, it made sense to him, so we rolled with it. He whipped some tests in the Soda Stream using rum and some Goya concentrate and it was incredible. However, knowing this could just be an "us" thing, we decided to test it. How we tested it: It's not like back in the day were we would just show up with a keg to strangers' homes. We were a "bit more serious" now. So what we did was to create a cocktail mix of Chinola Fresh Fruit Liqueurs (shout out!) with our Limón Casalú and some mint. We would serve this in glasses at events as a drink option next to our original can of Casalú Limón and a third cocktail. That's the test we were running. It just flew off the bar! We kept doing it for events but buying Chinola at retail and giving it away at events was just getting crazy at this point. So we knew it was time to make it happen. We went for the formulation we now have, low sugar and density to make it a real seltzer instead of a full body cocktail. That's how we ended up with our very balanced formula. Just 130 grams of cals at only 4g of carbs using real juice. Banger. Naming it: We chose Maracuyá because it's the most common use of Passion Fruit in Latin America. Venezuelans call it Parchita, Puerto Ricans call it Parcha, and Dominicans call it Chinola. Yet, we guessed the unifying thread here would be Casalú. We knew we were running the risk of alienating the American crowd by not knowing what the heck is Maracuyá. But that's ok, we know our audience. The customer response: We released it in December at Total Wine across FL as a variety pack. Within 4 weeks that VP became 34% of our total yearly sales. People went ballistic. So now we have a Gold medal and are releasing Maracuyá as a six pack later this month. Stay tuned for the next flavors. I think you'll like them. Salú

When Miami locals come together, magic unfolds! ?? We’re thrilled to announce?Casalú?as our latest partner sponsor. If you’re not familiar with Casalú yet, it’s much more than just a canned cocktail brand ?? ?? Founded by 3 passionate local Latin entrepreneurs, Casalú represents a multidimensional Consumer, Arts & Entertainment Brand. ?? Their signature cans blend dark-aged rum with sparkling water and lemon, offering a modern twist on tradition. ?? Inspired by their heritage, Casalú seamlessly combines ‘CASA’ and ‘SALú’ to create a welcoming space that celebrates Latino culture. Beyond beverages, Casalú is a testament to local entrepreneurship and creativity, renowned for fostering community engagement through strategic partnerships and initiatives like the Casalú podcast, spotlighting Latino influencers & entrepreneurs making waves all over the world ?? ?? ?? Don’t miss out on the chance to savor the Casalú Experience at our upcoming Miami Tech Week gathering. Reserve your spot now by RSVPing https://lnkd.in/eTdV6Z8b ?? #miamilife #entrepreneurship #miamievents #miamitechweek #miamitech

When three friends arrived at North Carolina State University from South America, they noticed something missing at their college parties — rum. That’s what inspired them to create their own "Latino" hard seltzer Casalú, made with rum and flavors like limón and maracuyá. With the help of a $1.3 million investment and a contract with Total Wine & More, the beverage is now sold in stores across Florida and Nevada.??? This story is part of the NBCUniversal Local series, Bísness School, highlighting Latino entrepreneurs. ?? ?? https://lnkd.in/gbzaQ6EM

We called Casalú's first collection "Más Que Unas Latas" The whole vision is to prove that we can be more than a drink. That Casalú is a brand. A brand built to amplify our voices. The whole collection was designed by a 100% Latinx team. But instead of just doing merch we made sure that each piece was a reflection of our (an many) immigration and 1st/2nd gen lives in the US. For those who are curious about those stories, check the work below. Our music, models, and the shots were done by Latino players. Guess what we’re saying is that we are more than Latinos, we are founders creatives and dreamers. Just like Casalú is more than its cans... Lucas Cravero Dani Pinzon Ricardo A. Sucre Gustavo Darquea G. Gabriel González Alain T.

Más Que Unas Latas is Officially Out! (release video below) From the start, we believed it was crucial to build our brand from the ground up. Always with the relentless focus to amplify our culture through everything we make. Our first collection, "Más Que Unas Latas" (more than just cans), reflects this dream. Unlike the common practice in the drinks industry, we prioritized creating a brand that could build trust way beyond its core product. Our goal is to connect our roots to their modern interpretation. Not just through what we drink, but what we wear, what we experience, and the stories we consume. To us, this is not a one-and-done or just "merch", but a key pillar of our brand. Casalú is a promise to our people: everything we do will represent the new generation of Latinos, with love and respect. Because we are "Más Que Unas Latas". visit - https://shop.casalu.com/ Ricardo A. Sucre Gustavo Darquea G. Gabriel González Lucas Cravero Dani Pinzon Alain T. #beverage #casalu #latinos