Carve Communications, Inc.

At the Consumer Electronics Show, you could jump on a trend… OR you could create your own. We’ve created real media moments our reporter partners couldn’t get enough of for clients before – like hiring a Britney Spears lookalike to promote a kids karaoke machine. So if you’re thinking about using a trend to stand out at CES 2025, that’s great. But why not go a step further and create your own? We can help! Check out our “Carved Out Conversation” on standing out at CES: https://lnkd.in/gJgk-Wnr

November is National Entrepreneurship Month, so it’s a great time to introduce you to the reporters shaping conversations around female and modern entrepreneurship: ?? Stephanie Mehta – CEO and Chief Content Officer of Mansueto Ventures ( Inc. and Fast Company). She also writes for Modern CEO, exploring inclusive approaches to leadership. ?? Sarah Lynch – Staff Reporter at Inc. If your C-suite executive has a unique leadership POV, she is all ears! ?? Geri Stengel – Contributer at Forbes. She usually has a pipeline of articles, so don’t be surprised if an interview is coordinated months out! ?? Emma Hinchliffe – Senior writer at Fortune. She’s profiled female founders, CEOs, and executives from Canva, Meta, Spanx, and Tinder for cover stories and more. Follow these reporters if you want to stay close to the stories driving the conversation, and check out our article for pitching tips: https://lnkd.in/gN58UU9H

The perfect media brief is much more than just a document that outlines logistics for an upcoming interview. It should also relay: ?? The Messaging: The core of what you want your spokesperson to communicate. ?? The Inside Scoop: Reporter preferences, interests, or even dislikes that will help form a relationship with them. ?? The Watchouts: Any potential pitfalls, like topics to avoid or red flags from the reporter’s previous articles. A media brief can mean the difference between a calm, cool, and collected spokesperson — and a nervous one. Carver Rylie Miller shares more in the video below.

There’s a big difference between DISTRIBUTING and REPURPOSING content: ???? Distribution is the act of sharing the content you’ve already created via your channels. ???? Repurposing is the strategic reimagining of ideas and research from a pre-existing piece into a different piece of content. You need both distribution and repurposing in your strategy. Otherwise, it’s a complete waste of potential energy. Need help coming up with a solid repurposing strategy? In her recent article, Carver Ashton Mathai included tips, examples, and a framework to turn talk into action: https://lnkd.in/gspRVGiT

Have you thought about your OOO plan for this upcoming holiday season? You don’t want to leave anyone hanging while you catch a breather! Essential OOO components you don’t want to forget: ? The deliverables that should get done before you go to set your team, clients, and partners up for success before that OOO notification kicks in. ? Any redirects, resources, or alternative points of contact anyone who relies on you (in any way) might need without you. Ultimately, your goal should be clarity — leaving no way to misunderstand what is happening, what has already happened, and what needs to happen while you’re gone. Need help crafting that perfect OOO plan? Check out our article: https://lnkd.in/gSVkXEV5

There are a lot of unspoken rules for pitching and interacting with media at the Consumer Electronics Show. So Carver and PR pro Nicole Brief is here to tell us those rules to make our media efforts at the 2025 show successful. Here’s a sneak peek: ???? Right after you send a CES pitch, send the reporter a LinkedIn connection request. It helps the reporter recognize your name and read your pitch in a cluttered inbox. ???? Get all your press materials over to the media before they leave for Vegas under embargo. The show is hectic and most reporters are not sitting in front of their computers waiting for a press release. ???? Don't be afraid to politely grab reporters "blindly" while on-site at shows like CES. Spark a conversation and see what happens from there. She packs more knowledge into our latest “How’d You Get That Hit?” newsletter. Read it now! Nicole will be at CES 2025 with the rest of our team and clients. If you’re looking for help with your CES strategy, reach out to her!

NINE of our clients' products were selected as finalists for the 2025 Toy of the Year Award! Now, it's time to decide the winners. Keep an eye out for these toys as you cast your votes: ? Pokemon Unova Ball (Ultra PRO, Collectible) ? DK Virtual Reality History (Abacus Brands, Educational Toy) ? Hitster, the Music Party Game (Jumbo Play, Game of the Year) ? Kanoodle Ultimate Champion (Educational Insights, Grown-Up Toy) ? Sticki Book (Sky Castle Toys, Collectible of the Year) ? Miracle-Gro Kids' Garden Tool Set (Red Toolbox, Outdoor Toy) ? STEM Explorers Pixel Art Suncatchers (Learning Resources, Creative Toy) ? Dynamic Pixel Piano (Hape, Specialty Toy) ? Professor Maxwell's VR Atlas 2.0 (Abacus Brands, Specialty Toy) Voting ends at midnight on Friday, January 10, 2025: https://lnkd.in/dKqKKh43 Congratulations to all our clients who made it to the final round!

Have you met Carver Ellie Sachs, Carve’s mindfulness queen? Three things about her you probably didn’t know: ?? She works with our B2B and consumer clients. ?? In first grade, she wrote a book about a dog and bunny best friend duo. ?? She knocks her presentations out of the park – calm, cool, and collected. Want to know more about Ellie? Of course you do — check out how Ellie got to Carve in our article: https://lnkd.in/gDJRVMFS

How’d You Get That Hit… at CES! ?? The 2025 Consumer Electronics Show is coming up fast, so Carver and PR pro Nicole Brief is here to guide us as you prepare your media relations strategy: ?? CES is “all hands on deck” for consumer tech reporters. If in doubt, ask your reporter partner if (and what) they’re covering at the show. ?? Social coverage is just as important as traditional coverage for media outlets now. Take it seriously and consider how your pitches may need to change to show that you understand this. Nicole talks through more of her CES tips as she walks through the behind the scenes of our “The Verge” hit for Ohdoki, our wellness tech client, at the 2024 event. CES is a big moment — and you won’t want to miss these learnings as you pitch for the 2025 show. #pragency #mediarelations #storytelling #pr #publicrelations

Today is Election Day! We’re lucky to live in a country where we can exercise the right to vote. Look at some of our Carvers in action. So here’s your reminder from your friendly, neighborhood PR agency: Get out there and vote! ???? #electionday #pragency #culture