Cartology

Wondering why your organic rank jumps after ads? Curious about driving conversions? This is the event for Amazon sellers looking for real answers, no fluff. ??

Are Your Teams Working Together or Competing? If your brick-and-mortar sales team is measured only on in-store numbers and your ecommerce team only on online sales, you're creating silos that work against each other. ?? As Lauren Livak Gilbert pointed out, this kind of structure divides teams. To win in today’s retail landscape, teams need to be measured on total business performance—not just their individual channels. ?? When everyone is aligned on overall growth rather than separate KPIs, collaboration replaces competition. ?? Follow our page for more insights, and watch the full episode now! https://loom.ly/A2TwLHM #retailstrategy #ecommercesuccess #teamalignment

STOP losing money on Amazon ads. Most brands make two major mistakes: 1?? Spending more = making more 2?? Ad spend isn’t necessary Both are wrong. More ad spend doesn’t fix a bad strategy. No ad spend leaves you lifeless. The real winners on Amazon: ? Drive towards the right KPIs ? Target high-converting audiences ? Optimize regularly Are you spending smarter or burning cash?

Ecommerce and retail aren’t rivals—they’re partners in shaping a seamless customer journey. As Michael Maher said, brands that integrate both channels effectively create a stronger, more consistent experience that meets customers wherever they shop. If you’re treating online and in-store as separate worlds, you’re missing opportunities to drive sales and loyalty. Bridge the gap. ??? ?? Follow for more insights on building a cohesive brand strategy. #ecommerce #retailstrategy #omnichannel #customerexperience

Your customers are telling you exactly what they want—you just have to listen. As Lauren Livak Gilbert shared on our latest live episode, product reviews, social media, and community forums are gold mines for real-time feedback and insights. Ignoring them means missing out on key opportunities to improve and grow. Great brands don’t just sell—they evolve based on what their customers are saying. Are you paying attention? ?? ?? Follow for more insights on consumer-driven growth. #ecommerce #productfeedback #customerinsights #brandgrowth

Are Your Teams Aligned or Stepping on Each Other’s Toes? Mapping out responsibilities ensures every team understands its role, preventing unnecessary overlap and inefficiencies. As Lauren Livak Gilbert shared, she’s seen brands bring 50+ people into a room, only to realize multiple teams are unknowingly doing the same work. Bringing teams together to clarify roles prevents duplication, streamlines efforts, and leads to better results. Alignment isn’t just important—it’s key to long-term success. Follow our page for more insights, and watch the full episode now: https://loom.ly/A2TwLHM #retailstrategy #ecommercesuccess #teamalignment

Consumers don’t follow a straight path to purchase. They research, compare, and engage across multiple channels before making a decision. If your brand isn’t present at every key touchpoint, you’re losing potential sales to those who are. Meet shoppers where they are—across search, social, marketplaces, and beyond—to stay top of mind when it matters. ?? ?? Follow for more insights from Lauren Livak Gilbert on winning in retail. #ecommerce #retailstrategy #digitalmarketing #consumerbehavior

?? Stop Wasting Time on the Wrong SKUs! If you’re creating content without knowing how each SKU performs across your retailers, you’re burning time and money. ?? Some products simply shouldn’t be sold online—yet brands keep pushing content without aligning with performance data. The fix? Bring the right teams into the conversation. Understanding SKU-level performance is critical for a smarter content strategy and a stronger go-to-market approach. ?? ?? Follow our page for more insights and watch the full episode with our guest Lauren Livak Gilbert, Executive Director at Digital Shelf Institute, here now https://loom.ly/A2TwLHM ! #ecommercestrategy #retailsuccess #skumanagement

Ecommerce isn't a guessing game—it’s an ongoing experiment. The brands that win are the ones that test, adapt, and refine their strategies based on data, not just intuition. If you're not comfortable testing and learning, you're leaving growth up to chance. Stay ahead by treating every ad strategy, product launch, and overall marketing approach as an opportunity to gather insights and improve. Follow for more insights from Michael Maher on mastering ecommerce. #ecommerce #digitalmarketing #onlineretail #growthstrategy

Ecommerce is booming—but where’s the talent? Lauren Livak Gilbert put it best: There’s no set path or degree for ecommerce. That means brands aren’t just struggling to find the right people—they’re also struggling to train and develop them. With no traditional pipeline, learning on the job and tapping into experienced professionals are key. The best ecommerce talent isn’t just found—it’s built. ?? Follow for more insights on how brands can bridge the ecommerce talent gap and watch the full episode conversation here → https://loom.ly/A2TwLHM #ecommerce #hiringchallenges #retailtalent #digitalcommerce #onlineretail