Carlson Integrated, LLC

Today is newsletter day. If you would like to be added to the list, please send us a message with your contact information. This month, we talked about convention season. Read about it here:? https://lnkd.in/gKf3pSvU

We are so proud of the team of amazing women who work at Carlson Integrated and the way they serve our clients.? We recently received incredible feedback about various team members, and we could not be happier to receive such kind words. Lysandra has been a pleasure to work with. Thank you for putting her on my account. I know for sure that she is the reason why we have gotten many leads. Thank you, Lysandra! - Terry McCollom ?

Lately, one of our conversations has been about leveraging AI without losing connection and the value of human creativity and ingenuity. Artificial Intelligence (AI) is transforming business operations, helping companies save time, reduce costs, and streamline repetitive processes. But here's the crucial lesson: AI works best with human empathy and creativity. So, how can you utilize AI for Business Efficiency without losing connection? ? Time Savings: Automate routine tasks like data entry, customer inquiries, and scheduling so your team can focus on strategy. There are various AI tools to help do this, and they can be integrated without a huge learning curve.? ? Cost Reduction: Cut operational costs by optimizing workflows and minimizing errors. Create prompts to teach AI how to help manage specific processes and check for errors. ? Enhanced Decision-Making: Analyze data quickly to uncover trends and make informed decisions faster. Create prompts to ask AI to analyze information and create a brief. Then, bring it to the team for their thoughts and insights. AI is a great resource and tool. It has endless capabilities and opportunities to help you maximize your team's real gifts, including their creativity, problem-solving, client care and communication, and more. One way we approach it is to remember that AI is your assistant, not your replacement. We always lead with people-first values and use technology as a tool to enhance—not replace—human connections. In doing so, we leverage its benefits and reduce its shortcomings. How are you using AI to free up time? What specific AI tools or processes benefit your business? We would love to hear your insights!

Rachel Stalling is the bookkeeper here at CI, and her expertise and support in our accounting department have been a game-changer for us. She allows us to spend more time focused on business development and serving our clients, as she brings efficiency to our invoicing, accounts receivables, and overall account management operations. Her corporate accounting, small business, and tax background is truly a blessing to us at CI. She is passionate about communication, business partnerships, and providing support and value wherever possible.

As many of you know, we are a marketing firm with a strong presence in the Commercial Real Estate sector. Our founder’s roots are in an in-house role at a Chicago-based firm, and we’ve continued to serve this niche—and beyond—with passion and expertise. This time of year is particularly busy for CI as we gear up for ICSC Vegas. Our support extends beyond the convention floor, where we assist clients by staffing booths and coordinating events. Behind the scenes, we also dedicate significant effort to preparing marketing materials, strategies, and outreach plans to ensure our clients make the most of their time at the event. Read More about it on our website - https://lnkd.in/grfMpxCM

The Foundation for Hearing & Speech Resources (FHSR) has been our client for several years. We love their dedication to enhancing the lives of children with hearing and communication disorders. Through comprehensive support, education, and advocacy, FHSR empowers them to reach their full potential. By providing resources like the Parent Resource Guide and Early Literacy Guide, FHSR equips families with essential tools to navigate their child's developmental journey. Their commitment ensures that every child can thrive, fostering growth and success in all areas of life. Their growth has been inspiring as they add new staff positions to make an even deeper impact, create new fundraising events, and expand their board and community. We are proud to work with them as they innovate and grow!

Have you ever heard the adage, “Business growth starts where your comfort zone ends”? As we continue to grow our marketing firm, this has been true for us more often than we can count. In the past few years, we have changed our regular conference schedule to include new ones, and the fear of knowing no one, not having it be a worthwhile expense or time, and generally being uncomfortable with new things have loomed at times.? But at every turn, there was a familiar face, something new to learn, and people who were definitely worth getting to know and hearing about the amazing things they were doing in their industry.? So, as we head into convention season, this is your challenge to try new networking approaches, see what doors open and the unexpected partnerships you might discover, get fresh insights, and make meaningful connections outside the norm of your existing circles. Whether it's attending a different session, striking up conversations with industry newcomers, or sitting at a new table during lunch — every small move counts.? Innovation and growth start with courage!

Shelby Wisdom?joined the Carlson Integrated team a little over a year ago. Her desire to help solve problems, step into clients' needs, and use her strategic thinking and learner spirit to create solutions has been a wonderful addition. Recently, one of our clients wrote us a note about her experience with Shelby: “Just wanted to send a big thank you to you and especially Shelby for her patience during the course creation process. Shelby is a rockstar and was lovely to work with.” - Heather Bennett.

?? Don't miss out! ?? Join us tomorrow at 5 PM CST for the CRE Collaborative Inc (CRECo.ai) Real Estate Roundtable — your all-in-one comprehensive look at what's happening across the real estate industry. Hear straight from the industry's top technology adopters and leading experts in Technology, Marketing, Government Policy, Brokerage, Capital, Construction, and Cybersecurity. This is a must-listen if staying ahead in real estate matters to you! Mark your calendar! #CRECoRoundtable #RealEstateInsights

We love our clients' creativity and flexibility. This past year,?Vincent Gatti, founder of DMGI Innovations, advisor to SECAP, Technology Solutions Guru, and Gin enthusiast, decided to publish a book.?Gin The Elevated Vodka?was a passion project, and we were able to jump in and support the market launch. The book is educational and practical, with recipes and instructions, and it has been gaining traction in the US and Europe. We have had the privilege to build the website, structure the social media campaign, and advise on the engagement and positioning in the industry. We love to see our clients succeed in their primary professions, as well as their other endeavors.