Carlsberg Group

At Carlsberg, we are working with regenerative agriculture as it develops. This is how we can help create positive changes. We hope that more companies will follow suit so that we can create demand and, thus, greater security for farmers considering using regenerative methods. One of the biggest barriers to the spread of regenerative agriculture is the lack of standard definition or criteria to work with. This makes it challenging to promote a particular method if there isn’t clear alignment?on what it encompasses. When we talk about transitioning to using only regeneratively farmed raw ingredients in our beer by 2040, this is how we define regenerative farming,?accepting that local exceptions may be needed????? #RegenerativeAgriculture #Regenerative #Farming

It's not a given that cans and bottles are "returned home" to a supermarket for recycling when empty. Especially not in countries which lack robust collection and recycling infrastructure. But. That's not a reason to not take responsibility. We are working towards a 90% collection rate for recycling in countries where we sell products. We're currently at 76% ?? Taking responsibility for what happens with bottles and cans after consumers enjoy a beverage is part of our work to achieve ZERO Packaging Waste. Deposit return schemes are a proven way to encourage consumers to recycle bottles. They involve charging consumers a deposit on bottles and cans, which is refunded when they are returned to be reused or recycled. In 2024, among other things, we brought together the strategic packaging collection leads from all EU markets to learn more about these schemes. ?? Curious about what else we have done on our journey #TowardsZERO packaging waste? Learn more in our latest CSRD report: https://lnkd.in/dNMG7f8g

Carlsberg Group has been awarded European Bottler of the Year 2024 by PepsiCo recognizing outstanding performance and our strong partnership. Spearheading the growth is Carlsberg Sweden, which has been on an incredible run of market share wins and has seen an impressive double-digit volume growth over the last three years. Pepsi Max is now the largest Carbonated Soft Drinks brand in Sweden. But the coveted award also recognizes the strong strategic partnerships of Carlsberg and PepsiCo beyond Sweden, including the longstanding growth journey in Norway, our commitment to build the Swiss business, and our significant investment in Britvic plc. With this year’s acquisition of Britvic, Carlsberg Group currently is the bottling partner for PepsiCo in seven markets worldwide: Sweden, Norway, Switzerland, GB, Ireland, Cambodia and Laos. Next year, we will add two more markets to the mix, Kazakhstan and Kyrgyzstan. #Pepsibottler #SoftDrinks #AccelerateSail

We are transitioning to using only regeneratively farmed raw ingredients in our beer by 2040. But what do we mean by 'regenerative agriculture'? Flip through to learn about some key concepts of regenerative agriculture - the future for beer! ???? ???? #RegenerativeAgriculture #Farming #Beer

Saving over 2 million tons of water from 2015 to 2024????? ? Through measures such as precise bottle washing techniques, instantaneous sterilization technology, and water recycling, the Dali Brewery in China has achieved a remarkable 42% reduction in water consumption, equivalent to 2 million tons of water, from 2015 to 2024. ? The brewery has also reached zero wastewater discharge, recycling the wastewater for sanitation and grounds maintenance. ? This achievement is part of Carlsberg China’s continued efforts to drive water efficiency across all our breweries. ? Overall, our water usage efficiency reached 2.1 hl/hl in 2024 in China, representing a 45.7% reduction since 2015, saving over 50 million tons of water from 2015 to 2024. ? A huge thank you to Team China for their dedication and hard work in reaching this milestone. Together, we’re brewing for a better today and tomorrow! ? One drop at a time??? ? ?? Curious about where we are on our journey #TowardsZERO water waste? Learn more in our latest CSRD report: https://lnkd.in/dZtAFrQh #CarlsbergChina #ZEROWaterWaste #TowardsZERO #WorldWaterDay

BREAKING NEWS: Carlsberg Group signs long-term partnership with UEFA to become the Official Beer of UEFA National Team Football.? This signals the return of Carlsberg Group to the topflight of European national team football, following our previous longstanding partnership with UEFA which lasted for more than two decades. And the game has never been more exhilarating: as football reaches and impacts more people than it ever has before, and with such an exciting lineup of competitions on the horizon, there’s never been a better time for us to continue our investment in the sport.? ? Our long-term partnership includes UEFA EURO 2028??and UEFA Women’s EURO 2029, UEFA?Nations League Finals? and UEFA Women’s Nations League, Men’s & Women’s European Qualifiers and UEFA Futsal EURO?.? ? Carlsberg and football make a great team, and we can’t?wait to welcome you for the ride and show how you can all get involved. Is this the beginning of an exciting new chapter together? Probably.? ? #Carlsberg

Did you know that Carlsberg’s reach spans all corners of the globe? Since 1966, we've been proudly partnering with incredible companies like?Photos Photiades Group?in Cyprus, where we launched our first-ever licensing collaboration. ? It’s more than just a business relationship—it’s a shared journey built on trust, innovation, and a passion for quality beer! ? Most recently, we partnered to serve?5,000 cold, alcohol-free Carlsberg 0.0 beers?to 15,000 runners and 20,000 spectators at the?Larnaka Marathon. This event is just one example of how we’re bringing our signature alcohol-free brews to the world in exciting ways, and it aligns with our ambitious global target:?By 2040, 35% of the beers we sell worldwide will be low-alcohol or alcohol-free, and that includes all our license markets. ?? Curious about where we are on our journey #TowardsZERO irresponsible drinking? Learn more in our latest CSRD report: https://lnkd.in/dNMG7f8g ? #ExportandLicense #GlobalPartnerships #AlcoholFree

In 2030, 100% of our bottles and cans will be recyclable, reusable, or renewable! That is ALL of them! On this #GlobalRecyclingDay, we proudly share our progress towards ZERO Packaging Waste: We are currently at: ? 94% recyclable, reusable, or renewable packaging (target is 100%) ? 76% collection and recycling rate for bottles and cans (target is 90%) ? 43% recycled content in bottles and cans (target is 50%) ?? More curious about our ambitions within Packaging Waste and where we're at? Learn more in our newest CSRD report: https://lnkd.in/dNMG7f8g #Packaging #SustainablePackaging #TowardsZERO #ZEROPackagingWaste

Our Laos business will reach its net-zero emissions target five years ahead of schedule! Lao Brewery Company is taking a step towards a greener future with a new biomass energy factory. Developed in partnership with VN Green Energy Company, the new biomass facility will replace fossil fuels with steam at the Vientiane Brewery - reducing our dependence on fossil-fuel generated energy. This initiative aligns with the Lao government’s push for renewable energy adoption and contributes significantly to Carlsberg Group’s ambition of net-zero brewing by 2030. "LBC’s transition to biomass energy is a fantastic example of how our breweries can take steps to reduce emissions and create lasting change," our CEO, Jacob Aarup-Andersen, said when he attended the ribbon-cutting ceremony in Laos this month. "Carlsberg is committed to setting new standards in sustainability across all our markets, supporting global and local efforts to drive a low-carbon future," he added. ?? Curious about where we are on our journey #TowardsZERO carbon footprint? Learn more in our latest CSRD report: https://lnkd.in/dNMG7f8g #ZEROCarbonFootprint #BiomassEnergy #Laos

"My advice for those in sustainability roles is clear: build strong alliances with finance." Our CFO Ulrica Fearn argues that ESG and finance are NOT separate worlds. "CFOs and finance teams are experts in managing risks, gauging investment opportunities, and ensuring our companies can navigate safely in often uncertain terrain," she says. "Truth be told, these are precisely the skill sets needed to accelerate and imbed ESG into decision-making processes." Learn more about her reasoning and dive into why embedding ESG into the business is important, anyway - a race to tap into trillions of dollars ?? ????