Carlsberg Group

The?Brooklyn Brewery?started with a dream to return brewing to Brooklyn, once a powerhouse of American beer production. Since it was founded in 1988, Brooklyn Brewery has grown into a globally recognised brand, everyday evolving, just like its?home borough. Carlsberg and Brooklyn Brewery have had a collaborative relationship since 2004. With Brooklyn Brewery’s craft expertise and Carlsberg’s global distribution network, we've made sure these amazing brews are now available in more than 30 countries??? Brooklyn Brewery brews remains one of our fastest growing premium brands, growing 9% in Q3 2024. We are committed to our Premium portfolio to drive future #growth?- for us, and for the brewing craft.

Carlsberg was the first large Danish multi-national company to enter Vietnam. ? The year was 1993, in Hanoi. ? For the first 20 years,?Joint Venture partners managed?our Vietnamese holdings under Carlsberg Indochina. In 2013, a fully dedicated Carlsberg management team was established and consolidated operations into a single unit. ? In today's time, 2024, Vietnam is one of the key growth engines for the Carlsberg Group globally??? ? As a big?part of our #AccelerateSail strategy, we are in the journey to increase investments in the Vietnamese market - focusing on key brands, regions, and capabilities in order to continue the momentum and drive growth. ? Carlsberg Vietnam carries 6?brands with its flagship Huda beer being an iconic brand in Central Vietnam and deeply rooted in local culture and pride. Our international brands, Carlsberg, Tuborg, 1664 Blanc, and Somersby are also thriving, fueled by the growing demand for premium and beyond beer options among Vietnamese consumers. ? Today, Carlsberg Vietnam is proud to employ over 3,500 people, both directly and indirectly, contributing to the growth and development of the local economy. ? Enjoy these photos from our years in the beautiful country! ? #CarlsbergVietnam #Growth

Over the last few years, Premium has become one of the strongest performers in our portfolio. ? This category accounts for 20% of our total volumes. ? But what is a Premium beer?? ? Meticulous craftsmanship, and superior quality all through. No less????? ? It is strong global and local brands that have enjoyed significant popularity across markets.? ? Below is a selection of some of our premium brews. How many have you tasted? ? We remain committed to this category, and are ramping up investments to keep?adding more premium brews to the bunch - supporting our overall #growth ambitions. ? #Premium #PremiumBeers #CraftBeers

Carlsberg’s journey in China began nearly 150 years ago, when founder J.C. Jacobsen decided to ship the first boxes of Carlsberg beer to China. This was one of our company’s first international export markets. Nearly 30 years ago, Carlsberg established its first brewery in China. This year, we opened the 27th ?? As part of our Accelerate SAIL strategy, Asia is a key driver of volume and value growth for the Group, and we remain committed to expanding in China, our largest market. Today, Carlsberg China boasts a strong brand portfolio, which includes international premium brands and local powerful brands ?? Our focus in China is on strengthening our presence across major cities by optimizing our route-to-market while also expanding into new cities in a meaningful and vibrant way for consumers. One of the ways is through partnering with hotpot and BBQ outlets across the country. Here's a look at some of them ?? #CarlsbergChina #Growth #China

Did you know the Carlsberg Elephant beer is one of our top performers in India? ?? This specific beer, first brewed in Denmark in 1959, is growing 40% annually in the beautiful country of India, one of our #growth markets and high priorities. The beer recently underwent a rebranding making it a standout in India’s premium beer segment. "Growing in India is a key priority in our #AccelerateSAIL strategy, and as we head into 2025, I look forward to building on this momentum and capitalising on the opportunities in this market," our CEO Jacob Aarup-Andersen says. Carlsberg has been in India since 2006. Beautiful re-branding and visualizations by Taxi Studio. #CarlsbergIndia #India

Have you heard of “Zebra Striping”? This term, popularized by Gen Z, describes a trend where people alternate between drinking regular beer and alcohol-free options at the same event. The practice of switching between alcoholic and non-alcoholic allows individuals to enjoy the social aspects of beer drinking with a more moderate approach. What's significant is that this trend highlights that alcohol-free beer isn't about rejecting beer -- it's about enhancing the overall experience and embracing balance. According to Nielsen, 78% of people purchasing alcohol-free beer, also purchase regular beer. Consumption isn't black and white?????? #AlcoholfFree #AlchoholFreeBeer

2 weeks left! Kick off your career in the tasty world of beers – apply for the Carlsberg Graduate Programme now ???? Link to open positions: Finance Graduate: https://lnkd.in/dxCQQX4v International Commercial Graduate: https://lnkd.in/dWYnBQCQ Digital Graduate: https://lnkd.in/dtbKX8sq Deadline is December 1st. #SomethingsBrewing #PeopleofCarlsberg #Graduate

We just took some important steps in our home market of Denmark to secure regeneratively grown barley malt for our beer. ? But what is the end goal? ? Teaser: By 2040, our entire global production of raw materials will have transitioned to 100% regenerative. ? Flip through to learn more??? #RegenerativeAgriculture #Regenerative #Beer

Carlsberg Denmark prepares its first beer with regeneratively grown raw materials ???? As a Group, we have committed to sourcing all raw materials for our beer according to regenerative principles by 2040. This transition will benefit both climate and the environment. Now, Carlsberg Denmark, our home market, has entered into an agreement with partners DLG-koncernen and Viking Malt to purchase 500 tonnes of Danish malt barley grown according to regenerative principles. This is fantastic news! And even better: By 2040, our entire global production of raw materials will have transitioned to 100% regenerative. That's worth a toast ?????? Learn more: https://lnkd.in/dck4BV_F

Today, we celebrate the 177th?birthday of our beloved Carlsberg brand. Premiumisation remains a major trend in the beer industry - driven by consumer preferences for unique and more sophisticated beers. Today, premium accounts for no less than 20% of our total volumes - thanks in no small part to the Carlsberg brand, whose premium volumes grew?11% growth in Q3 of 2024. The first-ever brewed batch of Carlsberg beer was recorded on November 10, 1847. ?After studying brewing techniques in Munich, our founder J.C. carried home two pots of Spaten yeast in a customized hat box in the Summer of 1845. He used this for his first batch of Carlsberg lagers. Once refined, he soon needed more clean water and enough chilled storage space. This led him to Valby Bakke in Copenhagen from where he would soon release his lager to the wider public. International approval came just 21 years later when the first Carlsberg beer was exported to Great Britain. And the rest is (beer) history! ???