Cargo (YC S23) ??

The Rise of GTM Engineers as Revenue Architects is here and we’re leading this movement. Want to be part of it? Join the community (link in comment)

Two weeks ago, we hosted our second webinar with Guillaume Cabane, Alexis Valentin, and Nico Druelle, focusing on how to perfect your 2025 outbound strategy using multi-touch, multi-person tactics. Watch the replay below to gain insights on topics like automated tech stacks, the rise of GTM engineers, predicting the next best action, and more. Replay: https://lnkd.in/e5PRuSCp

Tomorrow, we’re hosting Weights & Biases’ Frederic Pinchon to explore how he identifies upsell opportunities using product usage data from users at accounts like Spotify, Cohere, and Meta with a 5-step Cargo workflow. ?? When: Thursday, November 7th, 2024 | 8:00 AM PT ? 11:00 AM EST ? 5:00 PM CET ?? TL;DR: Discover how Cargo can drive your PLG/PLS strategy with actionable opportunities on upselling opportunities. We’ll cover: - Building a data model to capture key usage metrics - Leveraging AI to classify and synthesize dense product data - Setting up Slack alerts for rapid sales actions - Regularly generating new alerting ideas with the sales leadership

We're going live in <3 hours. Last call to register: https://lu.ma/cxa1cqjv

In B2B, buying decisions are a team sport, and breaking through the noise requires multi-channel, multi-person outreach. What used to be a luxury—and hard to set up—is now essential for outbound success. Join us tomorrow Tuesday, October 29th at 9 AM PT / 12 PM ET with Guillaume "??" Cabane, Alexis Valentin and Nico Druelle share their proven strategies from Ramp, Pigment, and Melio ?? Put it in your calendars: https://lu.ma/cxa1cqjv

?? Traditional outbound is dead. Your buyers —champions, CXOs, decision-makers— are getting bombarded 24/7 by your competitors and adjacent product categories. Our mission? grab their attention and spark a conversation. The trick? right message, right moment, right channel(s) to the right persona. But how do you break through without an existing open line? Feels like a chicken-and-egg problem? ?? Not anymore. If you can capture the right signals your competition is missing and have the setup to orchestrate millions of data points, you can craft stories (and come up with a POV) that make your GTM teams —Marketing, BDRs, AEs and CSMs— relevant and unbeatable. Guillaume "??" Cabane, the GTM SaaS legend, will break down why classic outbound is failing and how Ramp's creative + scalable tactics keep them ahead. Nico Druelle – ex-Melio, RevOps expert, now advising top startups in the Valley, will reveal low-CAC growth strategies that work. and I’ll share how we landed our first Fortune 100 customer by capturing key signals and executing ultra-personalized outreach with an allbound strategy. ??? Date: October 29th, 2024. ?? Where: Online: https://lu.ma/cxa1cqjv

We’re hosting Firecrawl’s co-founder,?Eric Ciarla for our office hours this week, to showcase how web scraping can be applied to automate lead generation and company research inside a Cargo workflow. ??? When:?Thursday, October 24th at 5:00 PM CET / 11:00 AM ET / 8:00 AM PT ??? TL;DR: Learn how web scraping can power your GTM workflows in more ways than you might think. We’ll talk about: - Scraping complex pages like marketplaces and job boards - Using authentication to scrape password-protected sites - Using Firecrawl with RAGs

Stories - Zilla Security increased its lead-to-opportunity conversion by 15% by layering individual signals to create a "cold, warm, hot" pipeline for its leads before they reach the CRM. Hear what Jason Goldberg has to say about using Cargo to build this out. Check out the full story on our website - link in comments ??

We’ve been testing a new tool in the email validation game—Enrichley—and it might just replace Scrubby as the go-to choice. Here’s why: 1?? Speed: Scrubby can take up to 48 hours to validate emails. Enrichley? Real-time results. 2?? Simplicity: Enrichley can replace your entire validation stack—no need for multiple tools in a waterfall setup. We ran 1300+ emails through both tools and found that Enrichley keeps up with Scrubby’s accuracy, but does it faster. We also brought Michael Roth over to our GTM Engineers community office hours, and our users are giving us great feedback. ?? See the full breakdown and leave comments on our new Youtube video: https://lnkd.in/eWACWhR4 Subscribe to our channel for more GTM tips & tricks. #GTMEngineers #EmailValidation #CatchAlls #EmailDeliverability

Tomorrow is the third edition of our office hours with the GTM Engineers community. We'll be hosting Nico Druelle, our resident revenue architect, to talk about how teams are activating alternative outreach channels at scale, e.g. phones, events, gifting, etc. ?? Thursday, October 10th at 5:00 PM CET / 11:00 AM ET / 8:00 AM PT Comment below if you're interested.