Cardinal Digital Marketing

Tired of guessing which marketing channels are driving new patients? RevRx? blends Media Mix Modeling (MMM), healthcare expertise, and relentless testing to help you pinpoint which channels ACTUALLY fuel patient growth. ?? Get real-time insights without the heavy data overload. See how it works: https://lnkd.in/epNkN2rd

Experiencing issues with lead quality on Meta? Maybe you’re seeing some of these common problems: ?? X% of leads aren’t converting to bookings ?? You want to target specific insurances ?? Your offering is niche & you’re struggling to reach the right audience ?? You’ve nailed your targeting, but still not getting quality leads Here are some tips to help reach the right patients: ?? Think Outside the Box with Targeting: Instead of sticking to generic geographic targeting, consider leveraging 3P audiences and contextual targeting. For example, you can run a video awareness campaign targeting people interested in specific services like dental implants, and then remarket to those who engage. This approach can be HIPAA compliant without using the Meta pixel. ??? Align Your Messaging: Make sure your ad creative and messaging align with business offerings. If you’re targeting a niche audience, like those seeking outpatient rehab for eating disorders, ensure your ads communicate the services you provide. Misalignment can lead to dead leads and missed opportunities. ??Test and Optimize Continuously: What works for one clinic might not work for another, even under the same brand umbrella. Experiment with different campaign types, like traffic vs. lead campaigns, and adjust your geographic targeting based on population density. Keep testing to find what resonates best with your audience. ?? Utilize Third-Party Data: Use claim-based audiences to target specific patient profiles. For instance, if someone has visited a doctor recently, you can use encrypted data to reach them on Meta. This helps in targeting the right audience for specialized services. Like we always say, make your campaigns work smarter, not harder.

More traffic ≠ more sales. ?? It’s tempting to think that increasing website traffic will magically boost conversions, but here’s the reality: ? Broadening your audience often lowers traffic quality ? Lower-quality traffic can hurt your conversion rates ? Success isn’t just about more eyes on your site—it’s about attracting the right audience The key? KNOW your core audience. Dive into their needs, behaviors, and pain points. When you truly understand your audience, you can grow traffic incrementally without sacrificing quality or conversions. Focus on meaningful engagement over vanity metrics. Interested in busting more marketing myths? Listen to the full episode of Ignite here: https://lnkd.in/eaRjrhGn Brandon Wilhelm

We won’t stop talking about LSAs. The proof is in the pudding. We’ve seen LSAs (Local Services Ads) drive major results—like an 81% boost in lead-to-booking rates for a client of ours. Now, we’re rolling them out for other healthcare areas like veterinary, physical therapy, primary care, and more. What are the benefits? ?Higher conversion rates ?Early adoption advantage ?Enhanced real estate on search pages Quick Tip: Don’t launch LSAs without a HIPAA-compliant call-tracking solution. It’s essential for understanding lead quality and booking conversions.

What platforms are your peers using for patient acquisition? We’ve rounded up the top tech recommendations from our Scaling Up experts—the tools that the nation’s best healthcare marketers swear by. From email marketing systems and CRMs to social media and business intelligence tools, these picks are helping teams gain insights, fine-tune strategies, and ultimately connect with more patients in 2025. Check out the full list to see which tech can elevate your marketing game. See something you’ve been meaning to try? Take it as a sign to finally work it into your 2025 strategy.

Behavioral health and addiction treatment marketing is only getting tougher. If you’re struggling with any of these challenges laid out by our expert Scaling Up panelists, here is a word (or five) of advice: ?? Addressing Stigma: Run education campaigns that highlight real patient stories and frame seeking help as a strength. Try engaging with community leaders to foster open discussions that reduce stigma. ?? Building Trust: Be transparent about service quality and outcomes using data and patient testimonials. Make sure to prioritize patient-centric care that ensures individuals feel heard and valued. ?? Improving Engagement & Reducing Attrition: Set up follow-up systems to stay connected with patients and offer flexible care options (e.g., virtual sessions) to fit their schedules and boost engagement. ?? Proactive Engagement: Create early intervention programs and collaborate with healthcare providers to integrate behavioral health into routine care. Partnering with schools and workplaces for educational initiatives can promote early involvement. ?? Addressing Clinician Shortages: Invest in training programs and mentorship to build a strong clinician pipeline. The best way to retain talent is by fostering a supportive work environment with competitive pay and growth opportunities. Tackling these challenges requires thoughtful strategies, but the impact on patient trust and care engagement is worth it.

Here's a real story: A low-acuity healthcare brand was pouring big bucks into search ads, but they were hitting a wall on returns. So, we tried something new—shifting some of that budget to social to see what would happen. While social didn’t blow up with direct conversions, locations with social ads saw a 43% boost in appointments across all channels, compared to just a 5% lift in places without social. Turns out those social impressions helped drive awareness that led to more bookings everywhere. Moral of the story? Those social views didn’t just get noticed—they actually set patients up to book across all channels. Measuring marketing incrementally with a universal framework pays off. Tune into our latest episode of Ignite with Richard Briddock (Chief Strategy Officer) to understand how the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels: https://bit.ly/4fnmDZD

Healthcare marketers are charging into 2025 with bold plans: deeper patient engagement, streamlined processes, and better team alignment. Technology seems to be the name of the game. From smarter online scheduling to capturing search demand, it's all about using smart marketing tech to drive personalized care and seamless collaboration. You know what they say. Data-driven growth and more efficient, aligned teams… make the dream work. Scroll through to get advice from our Scaling Up speakers: ? Kristin Garcia, Eleanor Health ? Tracy Stemple, Schweiger Dermatology Group ? Jody Martin, Smile Brands Inc. ? Chris Bird, Mosaic Dental Collective ? Tom Stanton, Northwell Health If you missed Scaling Up, you can access 14+ hours of patient acquisition strategies here: https://bit.ly/3O2gK8n

If you’re not using 1st & 3rd party data, you’re missing out on game-changing insights to reach more patients. Here’s why you need both: ?? Sharper Targeting: 1P data from patient interactions helps you understand behaviors. Add 3P data like claims and social factors, and you can pinpoint the right audiences and deliver messages that resonate. ?? Smarter Campaigns: 3P data (insurance claims, payer info) shows healthcare trends and demographics, making campaign planning and tracking easier. It helps you expand to new markets with confidence and measure outcomes accurately. ?? Better Operations: Aligning 1P data with call tracking and operational insights uncovers gaps, like non-conversions from out-of-network issues. Fixing these boosts efficiency and patient acquisition. Think of 1P & 3P data as an internal and external goldmine for better leads and more new patients. Get full on-demand access to any Scaling Up sessions you missed (including our presentation on 1P & 3P data): https://bit.ly/3YZxqDw

Introducing Hightop Health’s new digital front door! Together with the Hightop team, we created a seamless digital experience designed for today’s mental health patients who expect simplicity, trust, and credibility. We focused on building a user-friendly site that makes it easy to learn about services and find the nearest location —all in just a few clicks. Plus, with HIPAA-compliant forms, patients can trust that their information is safe and secure. Check out their new site and learn more about Hightop Health’s mission to inspire hope for lasting healing: https://hightophealth.com/ Tara Bannon, Ian Albahae, Patricia Anabel Sarmiento, Diego Rivas, Lexie White, Bridget Bush, Robert Sauter, MScA