Our Carat Innovation Summit was one for the books! ??? Our North America CEO, Michael Law and industry leaders took the stage to explore how AI is revolutionizing media. From visionary insights to groundbreaking ideas, the future starts here. Catch the highlights: https://lnkd.in/e3zWX6CJ
关于我们
Carat is the world’s first media agency and is privileged to work with some of today’s most storied and innovative brands. Designing for people, Carat pioneers in media to build modern businesses by getting brands closer to the people who matter. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With more than 12,000 experts in more than 100 countries, Carat is a dentsu company that delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful, engaging media experiences. We define media as the new frontier of modern business that combines the speed of technology with the art of empathy.
- 网站
-
https://www.carat.com
Carat的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- London，England
- 类型
- 上市公司
- 领域
- Insight & Analytics、Social、Strategy、Mobile、Planning、Digital Activation、Data、Press、Sponsorship & Experiential、Broadcast、Search、Direct、Media Planning、Media Buying、Integrated Communications、Consumer Insights & Research和Data Analysis
地点
-
主要
获取路线
20 Triton Street
GB，England，London，NW1 3BF
Carat员工
动态
-
Consideration 1 | Preparing to Win the Battle for Algorithmic Availability. As algorithms and artificial intelligence each take centre stage in shaping consumer choices, brands must pivot to remain visible and relevant. In our first instalment in the creation of our CPG playbook for thriving in the Algorithmic Era, we dig into the details to bring our considerations to life, one actionable chapter at a time.?Download your copy here: https://lnkd.in/eK3ugz-j
-
The Gen Z Effect: Shaping the Year of Impact is a bold look at the future of media, driven by the fresh perspectives that will define tomorrow’s conversations. Grab your copy here!
NEW THOUGHT LEADERSHIP | The Gen Z Effect: Shaping the Year of Impact. Building on our 2025 Media Trends report, this special edition examines the media landscape through the eyes of Gen Z. With ten thought-provoking articles from dentsu’s Gen Z experts and guest contributions from Gen Z consumers, in partnership with qualitative consumer insights company Imagen Insights, we highlight the trends redefining how people consume and interact with content, from AI and algorithmic planning to niche communities and connected TV. Download your copy today ?? https://lnkd.in/e9siSRts #GenZMediaTrends2025
-
Carat转发了
WORK | We are thrilled to announce the launch of?Kellogg's Town, Kellanova's next-gen digital playground designed to bring family fun to the breakfast table and beyond! In collaboration with our dentsu sister agencies Merkle and Dentsu Creative, this immersive experience is set to redefine how breakfast fans across Europe interact with one of the world's most iconic cereal brands. With interactive games like 'Shelf Shuffle' and 'Crafting with Coco,' Kellogg's Town offers endless opportunities for engagement and creativity. This innovative campaign supports Kellanova's wider brand transformation plans and aims to enhance the masterbrand reputation while addressing market pressures. By implementing an outcome-based media buying strategy, we are proud to help Kellogg's win customer mindshare and drive loyalty across 24 European markets in 16 different languages. Find out more about the campaign in Marketing Beat here: https://lnkd.in/eS4ByKZX #KelloggsTown #DigitalPlayground #FamilyFun #Kellanova #CaratProud #CaratUK #Merkle #DentsuCreative #dentsu #BrandTransformation
-
"Dentsu is proud to be named a Leader in this Forrester Wave, which we believe is due to our clarity of vision and our expertise in delivering the capabilities we've found that clients need to succeed in today’s algorithm-driven landscape" William Swayne, Global Practice President - Media, dentsu. Read the complete report here: https://lnkd.in/etEzR6RY
In November 2024, Forrester Research, Inc. named dentsu a Leader among media management services providers. In it's report, dentsu media agencies Carat, iProspect and dentsu X received the highest scores possible in the criteria of vision, global delivery strategy, pricing flexibility and transparency, media and advertising operations, and performance media. For a limited time, we're pleased to offer you complimentary access to the complete report. Check it out here ??https://lnkd.in/e_9f9nsX
-
-
Carat转发了
THINKING | ‘AI tools can be cultural truffle pigs or pub bores, depending on how you use them.' In the second article from his series on MediaCat UK, Matt Willifer, chief strategy officer at Carat UK, shares his thoughts on how algorithms can create and harvest demand. Read the full article here: https://lnkd.in/epJ6Qcdm #DesigningForPeople #Carat #AlgorithmicEra #HumanIntelligence #AI #Algorithm #dentsu
-
Carat转发了
Welcome to?dentsu-jin, our monthly series celebrating the people of dentsu! This month, we’re spotlighting Stella Jamie Lui, EVP, Head of Innovation & Portfolio at Carat USA (P&G). With 12 years of driving innovation across?Carat China and Carat US, Stella is always pushing boundaries and delivering impact. But her creativity doesn’t stop at work. Stell is also a passionate?gamer, K-culture fanatic, and digital art entrepreneur, with a home office and gaming setup that’s next-level. ?????? For Stella, innovation isn’t just a job — it’s a mindset woven into everything she does! ? Check out Stella's full episode, complete with videos and audio notes, here: https://lnkd.in/ephTWffP #dentsujin #dentsuUS #Carat #innovatingtoimpact
-
Big news!????We’re honored to be awarded the 2024 North America Supplier Award for?End-to-End Productivity?by Kraft Heinz. Grateful for this partnership and the opportunity to drive innovation together. Looking forward to what’s next!
-
-
In case you missed it, industry experts unpacked the evolving dynamics of how #CPG brands can stay ahead in the #algorithmicera. Rewatch it here ??
In this LinkedIn Live webinar we discuss key themes from our upcoming thought leadership report, ‘CPG Marketing at the Algorithmic Crossroads’. ? Join our esteemed panel of experts from across marketing disciplines to find out more about: ??The shift from?broadcast to algorithmic media and marketing ??The new rules of?mental and physical availability ??Strategies to create?fame in a fragmented world Join us as we unpack the evolving dynamics of how CPG brands can stay ahead?in the third era of marketing: the Algorithmic Era.
CPG Marketing at the Algorithmic Crossroads
www.dhirubhai.net
-
Retail media networks are transforming how CPG brands connect with shoppers—but it’s not always a level playing field. ?? By building strong partnerships, leveraging data, and optimizing for algorithms, brands can win in this high-stakes space and create meaningful value for both retailers and customers. https://lnkd.in/eeJqfAg8
-