Our team had a blast at the Brand Innovators Marketing Summit hosted by Porsche Cars North America last week! ??? We had the honor of sitting down with marketing leaders to discuss marketing to the next generation, finding the right creators for your brand, and taking advantage of trends. Some key takeaways: ?? "Brand content is great, but finding the right influencer partners that can integrate content seamlessly and not deliver your brand message as just an ad is key." - Sheri Malmgren ?? "Sometimes you need to throw away the demo and go back to what people are focused on-- go back to what is piquing their interests and let that drive your marketing strategy..." -Cynthia Ballard Lee ?? "If you are not able to hop on the trend within 24 hours, just don't do it. And if you are on time to the trend, before you do it, make sure the trend is actually relevant to your brand." - Shivram Vaideeswaran Thank you for sharing the stage with us, Shivram Vaideeswaran, Cynthia Ballard Lee, and Sheri Malmgren! #Captiv8 #BrandInnovators #PorscheSummit #InfluencerMarketing
Captiv8
软件开发
San Francisco,CA 17,873 位关注者
Combining data, influencer strategy, & social insights for impactful and measurable brand storytelling.
关于我们
The ultimate influencer marketing platform and product to empower brands across the globe. Brands leverage Captiv8’s artificial intelligence platform, which makes it simple for brands to amplify influencer marketing campaigns by better understanding their audience, discovering creators, optimize content, benchmark against competitors, and grow customer segments across social media. The Captiv8 Platform is complemented by the Captiv8 Marketplace to make smarter buys by discovering and matching with talent based on real-time audience data across all major social platforms such as Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.
- 网站
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https://www.captiv8.io
Captiv8的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- San Francisco,CA
- 类型
- 私人持股
- 创立
- 2015
- 领域
- SaaS、Social Media、Marketing、Influencer Marketing和Advertising
产品
Captiv8 Platform
影响力营销软件
Self-Serve, End-to-End Influencer Marketing Solution from Creator Discovery and Activation to Campaign Workflows, Reporting and Payments.
地点
Captiv8员工
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Sunil Verma
Seasonal Allergy Warrior - Send Claritin-D
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Taz Patel
Former Founder, Revenue Operator & Active Investor supporting Startups
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Josh Pierry
Digital Transformation Executive | Founder | Entrepreneur | Investor | Board Member
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Krishna Subramanian
Founder, Marketer, Investor, Board Member
动态
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We are honored to be included in the 2024 TMW 100 and recognized among leading organizations worldwide. ?? Specifically, we proudly receive one of the top rankings in the 2024 TMW 100 for our Branded Storefronts feature, a testament to our commitment to innovation in influencer marketing. This recognition in the Product category is a true testament to our effective approach to social commerce. We empower creators to turn their social profiles into dynamic shopping hubs that showcase branded collections, enhancing engagement and sales without relying on third-party cookies. Learn more about the award and the criteria for selection here: https://lnkd.in/emagTgak
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Driving traffic with digital ?? We’re thrilled to be a part of the Brand Innovators Marketing Innovation Summit, hosted by Porsche Cars North America in Atlanta! Our Vice President of Strategic Partnerships, Nate Armstrong, will join other industry leaders for a panel on engaging the next-generation consumer. Together, we’ll uncover cutting-edge marketing strategies and explore themes such as building customer loyalty, forecasting trends for 2025, and more. We’re excited to connect with experts and industry leaders next week! See you in ATL! ?? #Captiv8 #BrandInnovators #CreatorEconomy #InfluencerMarketing
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Our team was onsite at the Brand Innovators Future of Media & Entertainment Summit last week! ?? Our VP of Alliances, Doug Borchert, joined Anna-Karin Loureiro, VP of Global Creative & Brand Strategy at Calvin Klein, for a fireside chat on best practices for brands when working with Gen Z creators. They discussed ways to engage Gen Z and Gen Alpha and how to develop narrative-driven messaging that aligns with the brand's values while meeting the expectations of next-generation consumers. "You can open up the fist of your brand without losing it," Anna said when referencing how to give more agency to Gen Z within your organization. #Captiv8 #BrandInnovators #Roku #InfluencerMarketing #CreatorEconomy
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Captiv8转发了
What an incredible year it’s been for Captiv8! We’re thrilled to announce we've been awarded NINE major industry wins in 2024 alone and rated as the #1 Influencer Marketing Platform for Enterprise Businesses by G2 for the past 7 consecutive quarters! ?? ?We're so honored to be recognized for these amazing achievements: ?? MarTech Breakthrough: Best Influencer Marketing Company ?? AdExchanger: Best Commerce Media Technology for Branded Storefronts ?? Global Tech Awards: Winner, MADTech Category ?? 3 Vega Awards: 3 Gold Awards in eCommerce, Best Technology, and AI & Machine Learning ?? Titan Business Awards: Platinum Winner, eCommerce ?? Global Performance Marketing Awards: Best Performance Marketing Technology ?? TMW 100: MarTech Innovation ?? #1 Influencer Marketing Platform for Enterprise Businesses A big thank you to our partners and incredible team for making these achievements possible. Each award inspires us to continue delivering impactful & innovative solutions that drive results for our clients. Here’s to even more milestones and continued growth in 2024 and beyond! ??
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Proud to announce that we’ve been awarded the Best Marketing Technology award at the Global Performance Marketing Awards this year for our Branded Storefronts feature! ?? Our Branded Storefronts solution has been changing the game for influencers and brands, and has made it easier for customers to discover new products and shop from their favorite creators.?Whether you’re a creator, brand or customer, discover how Branded Storefronts can revolutionize social commerce. ???? For brands: We pioneered a new way for brands to unite multiple creator storefronts in a single web destination so you can cost-effectively amplify an aggregated creator community. This dramatically improves marketing efficiency, encourages purchases, and helps creators grow followers and sales. ???? For creators: Our technology makes item selection incredibly easy and automatically ports images, pricing, and copy. Once stores are complete, creators showcase them across multiple presences, including Instagram, TikTok, YouTube, X, and Facebook. Track insights and data all in one place. ???? For customers: Branded Storefronts employs the familiar look and functionality of online stores into the creator presences they love. Consumers can discover multiple products anytime and visit merchant sites with a single click. Thank you to our team and clients for making this recognition possible! #Captiv8 #InfluencerMarketing #PerformanceMarketing #CreatorEconomy ?
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