Captiv8

?? Dunkin’ + The Traitors = A Winning Play ?? Dunkin' just brewed up a standout creator campaign, teaming up with The Traitors USA cast to tap into pop culture and drive engagement. But how well did it perform? Using Captiv8’s creator analytics, we tracked key metrics like engagement rates, audience sentiment, and content performance—showing just how impactful the right creators can be in fueling brand love (and coffee cravings ?). Want the full breakdown of this campaign’s success? Read more here: https://lnkd.in/eMC_VcxY #InfluencerMarketing #CreatorEconomy #BrandPartnerships #Dunkin #TheTraitorsUSA

?? Captiv8 is heading to Toronto! ???? On March 25th, our very own Caroline Coffin will take the stage at Brand Innovators Canada's Impact on Global Marketing, hosted by Kraft Heinz. She’ll join an incredible panel on "2025 Trends and Predictions," moderated by Christine Cruz-Clarke (Kraft Heinz), alongside industry leaders Caroline Breton (Involved Media Canada) and Paula Festas (illumin). This summit brings together top brands like IKEA, KFC, and Kraft Heinz to explore how Canadian marketers are shaping the future of global marketing. Don’t miss the insights from some of the best in the business! ?? Check out the full event details here: https://lnkd.in/eH-aHTgq #BrandInnovators #GlobalMarketing #InfluencerMarketing #Captiv8

Creators on Snapchat are shaping the future of brand trust and commerce. ?? Our latest blog recaps key insights from industry experts, Kara Louis and Addi McCauley, from our recent webinar on how brands can authentically connect with audiences and drive measurable results through Snapchat influencer marketing. Read it here: https://lnkd.in/erGKzyvS If you missed the webinar, you can watch it on demand! ?? Watch now: https://hubs.la/Q03b6XFz0 Big shoutout to Yak G. for leading such an engaging conversation and Andrew Chen and Jackie Goudreault for making it possible! #InfluencerMarketing #DataDrivenMarketing #Captiv8 #Snapchat

?? Snapchat creators are driving real consumer action—beyond views. ??Join us tomorrow, March 20 at 11 AM PST, for an exclusive session with Snap Inc.'s Kara Louis, Creo's Addi McCauley, and Yak G. as they reveal: ?? How Snapchat creators boost engagement and retention ?? Best practices for creator partnerships and leveraging Snap's data ?? Real-world brand success stories on boosting brand lift, favorability, and ROAS ?? Register now: https://hubs.la/Q03b6XFz0 #Snapchat #InfluencerMarketing #CreatorEconomy #Captiv8

?? What makes Snapchat creators so effective for brands? Beyond impressions and views, Snapchat creators are driving real consumer action—from discovery to purchase. Their unique connection with audiences leads to stronger engagement, longer watch times, and favorable business outcomes. On March 20 at 11 AM PST, join Snap Inc.'s Kara Louis, Creo's Addi McCauley, and Yak G. as they uncover: ?? How to outperform standard brand ads with Snapchat creators ?? Tactical strategies to integrate Snapchat creators into your influencer marketing mix ?? How top brands are using Captiv8's direct Snapchat API to measure and optimize campaigns Don’t miss out on these insights! Register now: https://hubs.la/Q03b6-ng0 #Snapchat #InfluencerMarketing #CreatorEconomy #Captiv8

That’s a wrap on Brand Innovators Leadership in Brand Marketing Summit SXSW! ?? The Captiv8 team had an incredible time connecting with brand leaders in Austin, and we were thrilled to have Julie White moderate a fireside chat with Kia America’s Russell Wager on the bold moves behind Kia’s brand transformation. Big thanks to Brand Innovators for an amazing event! Until next time, SXSW. ?? #SXSW #BrandMarketing #InfluencerMarketing #Captiv8

?? Snapchat creators are changing the game - and Captiv8 is helping brands measure their full impact. Did you know that Snapchat creators drive 12% longer attention spans and 8% longer playtime than standard brand ads? With direct Snapchat API integrations, Captiv8 provides in-depth analytics, allowing brands to track performance and optimize their influencer marketing strategies. Join Kara Louis, Addi McCauley, and Yak G. for our webinar on March 20 at 11 AM PST to learn how creators on Snap Inc. are: ? Driving full-funnel impact—from awareness to commerce ? Delivering real, measurable business outcomes ? Building trust & authenticity that translates into brand loyalty ?? Secure your spot now! https://hubs.la/Q03b6-ng0 #Snapchat #InfluencerMarketing #CreatorEconomy #SocialCommerce #Captiv8

Celebrating Women Today and Every Day ?? International Women's Day is tomorrow, so we want to take a moment to recognize and celebrate the incredible women who are shaping the creator economy—leading campaigns, inspiring communities, and driving innovation. At Captiv8, we’re committed to uplifting and empowering women not just today but, every day. From the creators sharing their stories to the marketers pushing the industry forward, their impact is undeniable. Let’s continue championing equity, opportunity, and representation in all spaces. Tag a woman who inspires you, and let’s celebrate them! ? #IWD2025 #InternationalWomensDay #WomenInMarketing #WomenCreators #Captiv8

At Brand Innovators Always Begin with Culture (ABC): Embracing the Challenger Mindset, hosted by Stellantis,?Captiv8’s Gena Grish?led a powerful discussion on?The Power of Culture Stories: Positioning Products Through Brand-Focused Storytelling. Alongside?Kimberly L. Bunton from TKT & Associates, Howard Lichtman from 3AF: Asian American Advertising Federation, and Sol Ricagni from Migrante Agency, the panel explored how brands can craft more relatable messages, celebrate diverse perspectives, and build lasting trust through cultural storytelling. One key takeaway??“Cultural storytelling isn’t just a creative tool—it’s a responsibility and opportunity to foster authenticity, trust, and relevance.” A huge thank you to our panelists and to Brand Innovators for bringing together such an impactful conversation. Let’s continue to amplify diverse stories and create meaningful connections! #BISummit #BrandStorytelling #InfluencerMarketing #BrandInnovators #Captiv8

?? We’re gearing up for an exciting week at the Brand Innovators Leadership in Brand Marketing Summit at SXSW in Austin, TX, from March 7-10! ?? Don't miss Captiv8’s Julie White as she moderates a Fireside Chat with Kia America’s Russell Wager on March 8 at 2:30 PM (upstairs stage). They’ll dive into the latest trends in brand marketing and innovation—this is a conversation you won’t want to miss! We’re looking forward to connecting with industry partners and friends. Book a time with us here: https://lnkd.in/gewwYdBR or reach out directly to Nate Armstrong, Monica Weiss, or Julie White. See you in Austin! ?? #BrandInnovators #SXSW #MarketingInnovation #Captiv8