Capsule

Introducing Capsule V1 — the first video editor built exclusively for work. More than just a video editor, Capsule is a *video designer.* It empowers employees to create on-brand videos using motion design systems developed by their brand and creative teams. Try it for free at capsule.video

?? HUGE DAY AT CAPSULE ?? One year after launching Capsule into beta, we're unveiling Capsule V1 — the first video editor built exclusively for work. More than just a video editor, Capsule is a *video designer.*? ? It empowers employees to create on-brand videos using motion design systems developed by their brand and creative teams. There is still so much to build, but we're excited to hit the V1 milestone and can't wait to share what's coming over the next few quarters and beyond.

The HubSpot video team shared how they're using Capsule to DOUBLE their team's video output ?? Read more about their Capsule pilot with the HubSpot Academy professors ??

You've probably used design systems in tools like Figma and Canva. But nothing has existed like that for video—until now. Capsule is the first product to combine the concept of design systems with a video tool that's so easy anyone can do it. It turns your brand’s motion files from After Effects into responsive templates so that teams can create fast, consistent-looking videos on their own—no experience in motion graphics required. Loved by teams at HubSpot, Apollo.io, ServiceNow, and 100+ more. (thanks to Rayna van Beuzekom ?? for the awesome video)

Thanks, Kipp Bodnar for the Capsule shoutout on Marketing Against the Grain. We've loved working with the HubSpot team to scale their video production while keeping everything entirely on brand. We imported their motion design system into Capsule?so that when teams like HubSpot Academy log in, they have instant access to all of those components. These components make creating video as easy as making a slide deck or editing a document. Literally anyone can do it.

It's been 3 months since leaving my in-house job. When you're deep in it, it's hard to see all the opportunities in B2B marketing right now. 5 B2B products I’d give all my money to if I was still Head of Content (???????????????????? ???? ?? ?????????? ???????? ???? ???? ??????????-?????????? ??????????????): ?? Capsule: for video editing ?? Klue: for competitive intelligence? ?? beehiiv: for newsletter? ?? ButterDocs: for content ideation and collaboration? ?? Goldcast: for webinars Here’s why. Capsule: because video creation + distribution just needs to be easier if we ever want internal teams to become creators. Klue: because monitoring and collecting data on competitors has always felt impossible to track and organize and even harder to share company-wide. beehiiv: because I would use this over a blog on Webflow or Wordpress. And I’d have a founder or leader in the company be the one running it. ButterDocs: because Google docs is great for sharing but the actual drafting process feels way more powerful in butter with all the layout and tools. Goldcast: because webinars take so much effort to run, but then fall through the cracks without the right tools for repurposing and encouraging engagement before and during. ** I only know most of these tools because of the great influencers that sponsor their content and although not a tool - I’d also be moving fast on influencer marketing if I was in-house right now. *** Tools can only get you so far without cross-functional buy-in (GTM folks rallying around content, founder-led content, etc.) Stay positive and bring in the resources that are going to help you make the most out of your content machine.

"I hate editing, but Capsule makes it easier."

Yesterday a bunch of influencers mentioned Capsule on LinkedIn. And it worked. I rarely write posts about products I use but this product is too good not to. I have exactly zero video editing experience. And in 40 minutes, I was able to create a 2 minute video that included 11 clips, transition text screens and subtitles. ?? BACKGROUND: Right now we’re trying to produce a video for Father’s Day. We got a bunch of video clips from Appcues dads. We storyboarded the video. We wrote intro and outro screens. And we sent it all off to our editor at the end of last week. But we still don’t have a first draft. And that makes someone like me a bit nervous. In fact, video editing is the one area where I feel like I have zero expertise and no way to “just make it happen.” Recently, I’ve been telling myself I need to just figure out editing on my own. But most tools have a sharp learning curve. Yesterday, I decided to lose an hour trying Capsule to see how far I could get. And honestly I was shocked how much I was able to do. > A 2-minute video that cut 11 different clips together with awkward pauses removed and the sound quality improved with AI magic. (Our editor has some competition ?? ) TAKEAWAYS: 1. There is no substitute for a great product 2. Influencer marketing works (and yet is untrackable) 3. You cannot predict where someone is in the buying process The product: > In 40 minutes, I went from creating an account to a video I shared with a coworker > A theme was automatically created for me using our brand colors and logo (felt like magic) > Editing video clips by the transcript makes it sooo much easier than trying to pick the right time stamp > VoiceMagic made the sound from 11 different iPhone videos sound 100x better The influencer campaign: > I have no idea whose posts I saw and I didn’t like or engage with any of them > I googled the company name hours later when I realized we still didn’t have a video draft > My coworker also mentioned she had seen the influencer posts which gave me some social validation My buyer journey: > I haven’t been looking at G2 reviews or googling “video editing tools” > I never visited Capsule’s website or engaged with their content before yesterday > I have no idea who the folks who promoted it were off the top of my head and my decision to try the product had nothing to do with my trust in them ?? Great products that solve an immediate pain point are an easy sell. If you have a great product, show up consistently where your audience is and the rest will take care of itself. PS - Not a sponsored post, just a shoutout to a team doing great work

The biggest mistake I am making right now: I only post on LinkedIn. ?? Having posted here regularly for over two years: I've found my niche. I know my audience. And I love sharing my insights with them. It's my safe space. ?? I know, I know ... "it's rented land!" Trust me — I WANT to venture out to other social platforms. But as one person, it's tough. Especially because the majority of those platforms are so video-focused. Enter Capsule Auto Frame. One-click video resizing for your fav social platforms — safe zones, UI, and all. (i.e. I now have no excuse for not branching out.) Give it a go. Your first three edits and exports are free at capsule [dot] video. #CapsulePartner

I'm the type who looks for shortcuts to cut down the grunt work, like resizing content for different platforms. Because having a universal format across all platforms would be too easy, right? By the way, this is an ad, but I still think it’s hilarious that the only?original thing that?each channel has is where they have their “safe zone.” A 9:16 ratio on TikTok is not the same as the 9:16 Reels or even the 9:16 IG stories, which means sharing on all of them involves lots of editing and multiple saved versions. I used to wonder when someone would finally create the ability to quickly adjust sizing with a click of a button and then Capsule entered the chat. I love that it's the inbetween?of CapCut and DaVinci Resolve. Super handy for branded content—easy tweaks to colors, logos, and intros/outros. Sprinkle on top is that it’s very easy to use. Check out the video and see what I mean. You can also try Capsule for free at: capsule (dot) video. Trust me when I say, it’ll save you time and let you get your video content out there quicker.?