Capstone Hospitality: Membership Sales Solutions

This week, we’re diving into the power of storytelling in club marketing with special guest Kathleen Palmer Heil, partner at Storyteller Club Marketing. In today’s digital world, marketing isn’t just about ads and promotions—it’s about building trust through authentic stories. Kathy shares how clubs can: ? Craft compelling content that connects emotionally with members ? Ensure their websites and messaging reflect their true brand identity ? Move beyond “best-kept secret” status and create community visibility One of the biggest takeaways? Every word matters. From website copy to social media, the right words can engage, inspire, and convert prospective members. Don’t miss this insightful conversation with Kathy and host Kyle Bradburn from Capstone Hospitality. Watch now: https://lnkd.in/dmf2C7pc Listen now: https://lnkd.in/dD4sTvWj Let’s discuss! What’s one way your club tells its story effectively? Drop your thoughts in the comments! ??

In our latest Club Innovators Podcast, we sat down with Gregoire Poirier, MBA, Director of Green Hospitality & Lodging Certifications at Audubon International, to dive deep into sustainability in the club and resort industry. ?? What we covered: ?? The real impact of green certifications on golf courses, resorts, and destination properties ?? Why virtual audits aren't enough – and how in-person evaluations drive real change ?? How sustainability boosts guest experience, staff engagement, and long-term cost savings ?? Practical, high-impact green initiatives that any club can implement today Greg’s insight? ?? Sustainability isn’t just a trend—it’s the future of hospitality. And clubs that invest in it differentiate themselves while making a real environmental impact. ?? Tune in now and discover why going green is good for business! YouTube: https://lnkd.in/ecEwWuD5 Apple: https://lnkd.in/ea2tFQU6 Spotify: https://lnkd.in/e7xj9zuh #ClubInnovators #CapstoneHospitality

One of my favorite parts of working in marketing at Capstone Hospitality: Membership Sales Solutions is getting to visit different clubs and capture drone photography. I recently had the chance to spend some time at Aileron Golf Club, and it was an incredible experience with views that definitely didn’t disappoint.

On our next episode of Club Innovators, Gregoire Poirier, MBA from Audubon International, talks with Kyle and Greg about the future of sustainability in the hotel and resort industry. #ClubInnovators #Sustainability

?? Join Us at CMAA! Booth #1325 ?? Don’t forget to stop by Booth 1325 at CMAA and connect with the Capstone Hospitality team! We’d love to meet you and chat about how we can help elevate your club’s membership strategy. ?? Meet Greg Rotzell, Adam Shamsie, Sara Diaz, Ben Getman, and Kyle Bradburn—we’re here to answer your questions and share insights on driving membership growth and engagement. Looking forward to seeing you there! #CapstoneHospitality #CMAA #MembershipGrowth #PrivateClubs

Excited to drop this week’s Club Innovators Podcast episode featuring the one and only Evan Schiller, a world-renowned golf course photographer and former PGA professional! With over 700 championship courses captured through his lens, Evan has mastered the art of storytelling through golf photography. From his early days competing on the tour to redefining how we see the game, his journey is nothing short of inspiring. ?? Listen now: https://lnkd.in/eX6Dc7_e A huge thank you to Evan for sharing his expertise and passion for golf photography. If you haven’t seen his work yet, check it out at https://lnkd.in/eyQQrrj6 – it’s truly next-level!

Unlock Exclusive Offers for Your Club at the CMAA 2025 World Conference & Club Business Expo! Booth #1325 | Tampa, FL March 2025 We’re bringing proven strategies to help private clubs maximize membership growth, sales, and retention—and we have exclusive giveaways & audits just for you! Visit our booth for a chance to win a FREE Drone Photography Package! And meet our team and talk more about a: Lead Generation Audit – Identify untapped member opportunities. Sales Process Audit – Optimize your membership sales strategy. Marketing & Branding Audit – Elevate your club’s visibility & reach. Plus, discover how Capstone Hospitality’s industry-leading solutions can help your club: Fill your membership pipeline with qualified leads Increase initiation fees & retention Streamline sales efforts with Capstone DRIVE CRM Craft high-impact marketing campaigns to grow your club Don’t miss this chance to level up your club’s success! Meet our experts, grab your free audits, and enter to win at Booth #1325.

Releasing this Thursday, our latest episode of the Club Innovators Podcast featuring Evan Schiller. In this exclusive clip, Evan shares how he keeps his passion for golf course photography alive after years in the industry. #ClubInnovators #Photography

In our upcoming episode of Club Innovators, we’re joined by renowned golf course photographer Evan Schiller to discuss the power of drone photography at clubs and why updated imagery is a game-changer for branding, marketing, and member engagement. Don’t miss this insightful conversation! Episode releasing Thursday morning! #ClubInnovators #Drone #Photography