Caper转发了
Today at Groceryshop, Instacart is unveiling its latest generation Caper Cart, including three new capabilities: * Gamification through in-store “quests” * Location-based coupons * New advertising options, including “aisle-aware” opportunities More details in the Instacart news release in the comments. All speak to the confluence of three major trends in grocery retailing; driving volume through next generation demand creation, digitizing the physical grocery store, and the development of Retail Media. Instacart said it will be rolling out these new capabilities to retailer partners Schnucks and Wakefern Food Corp., and is working with CPG brands PepsiCo and General Mills, at launch. However you don’t need to wait to get your hands on this new technology, as these latest generation carts can be found in the Groceryshop’s Store of Tomorrow, a hands-on interactive showcase of innovative grocery store tech, open from 10am PT this morning