Capacity Interactive

As a classically-trained violinist turned arts administrator that loves all things digital content and storytelling, it's not everyday that I find MY people in the professional world—those who have a passion, excitement, and curiosity for innovative, mission-driven arts marketing. That's why I can't overstate the value of Capacity Interactive's Bootcamp. Not only do you gain dozens of actionable insights, you get to meet and meaningfully connect with the people who's work you've fangirled over and walk away motivated, reinvigorated, and most importantly, inspired. This year's conference will be at the The Times Center on October 24-25! If you're going to be there, let me know — I'd love to connect (and will do my best to suggest the best happy hour spots midtown has to offer). If you haven't gotten your tickets yet, there's still time: bit.ly/3Z1PpK6 ??: Presenting onstage at last year's 2023 Capacity Interactive Bootcamp (Jan Wandrag)

Boot Camp 2024 is your one-stop shop for career-long connections. Nurture an extensive network with colleagues and companies who are longtime partners to arts organizations like yours. WordFly is a digital marketing platform that lets you make big plays in email and SMS. It specifically integrates with Tessitura and is ONLY for arts and cultural organizations, meaning you’ll connect seamlessly with a team that truly understands what you do. And your work will never get stale: Wordfly is always rolling out new features to keep you ahead of the curve. If your board is asking for more revenue, more audience loyalty, and patron demographic details—no sweat. Connect with JCA Arts Marketing for a suite of services that provide just that, including audience research, pricing, interim staffing, and CRM optimization. These multi-year sponsors are Boot Camp staples and longtime industry friends. Don’t miss them this year—your director will thank you.

Boot Camp 2024 sponsorship is invite-only with companies that provide real value to the arts. Here are two more connections you’ll want to make this year at The Times Center: The team at Tom O'Connor Consulting Group LLC brings decades of marketing and executive leadership experience in the arts to support organizations and leaders. If you are about to embark on strategic planning, want to build a marketing or audience strategy, or are looking to supplement your team, this beloved arts consulting firm will be among your most critical connections. Inspire your audience with powerful marketing videos by Cinevative, the leading producer of promos for the arts. In addition to their stunning work for Broadway shows and national tours, Cinevative has effective video solutions for virtually every size arts organization. Get access to a massive library of pre-produced video marketing materials in addition to custom broadcast promos, social media videos, and interactive virtual experiences that move your audience even before your production hits the stage. Strengthen your community with these innovative sponsors at Boot Camp 2024!

Q4 may be widely acknowledged as the most expensive time to advertise—but are the arts in their own niche? Average Meta and Google CPMs say maybe. For arts orgs sampled, Q4 showed the second-lowest CPM on both platforms. For more data, download the full benchmark report: https://bit.ly/3L3EtU8

The arts are stronger when we work together—not compete for audiences. At #BootCamp2024, get a behind-the-scenes look at how successful collaborations are born with members of the Cincinnati arts community. Jill Dunne, Jeanna Vella, Kick Lee, and Ryan Strand will share insider insights into the creative ideation process and how stakeholders work through differences to achieve shared goals and maximize attendance. Learn More → https://bit.ly/4egrUBT

Boot Camp 2024 isn’t just a place to re(connect) with other passionate marketers and leaders—here, you can make invaluable connections with trusted, arts-dedicated vendors. Look, as passionate as our industry is, money does talk—and Vatic is who you should talk to if you need to maximize revenue at your organization. Vatic offers dynamic pricing for the performing arts and ticketed events, starting with keen insights on your audience’s buying behavior. Substrakt is an excellent partner for any organizations needing a new website! Substrakt has a global network, can develop for any eCommerce/CRM system, and has done so for arts organizations like National Theatre, Henry Moore Foundation, and many more. Don’t miss your opportunity for critical connection with these sponsors at Boot Camp 2024!

EOY fundraising is around the corner—but your online giving process could be hindering donations. CI’s analytics pros Alexandra Duffey Cubilette and Yosaif Cohain analyzed the donation path for a mid-size symphony client. The results revealed a staggering 99% of site visitors do *not* view any donation or support pages for this organization, despite having clear “Donate” CTAs. Use this analysis as your guide and learn which critical questions you should ask to ensure your approach to giving is strategic and data-forward, all on the CI blog. Drive More Revenue →?https://bit.ly/3BpFmVf

Boot Camp 2024 has carefully curated sponsors so you can connect with companies who are beloved by the industry and provide real, reliable results for arts organizations. Put Tessitura on your Boot Camp “to meet” list if you need a CRM system that provides just about everything, from ticketing for seated venues to payment processing. Plus: Tessitura has been a Boot Camp sponsor for 3+ years and has an extensive, connected customer community. One Tess connection opens countless doors! Take your digital presence to the next level with?Adage?Technologies. For more than 20 years,?Adage?has provided expert digital strategy, web design, ecommerce solutions, and more.?Adage?works with more than 70 arts and cultural organizations—most of which are on Tessitura—including The Metropolitan Opera, the John F. Kennedy Center for the Arts, and American Museum of Natural History. Connect with these invaluable sponsors at Boot Camp 2024!

Curious about AI? Hear how a fellow arts organization puts AI into action at Boot Camp 2024! Joanna O'Connor, Director of Marketing at Auckland Theatre Company in New Zealand, will share how her team uses AI to streamline creative processes, build stronger relationships with artists and co-producers, and supercharge box office KPIs. There are just 5 weeks left until Boot Camp, so don't wait to register! Get AI Empowered?→?https://bit.ly/47ybodM

In Boston this week at HubSpot’s INBOUND conference, one of the most inspiring weeks for me each year! Joined by my fantastic colleagues Rachel Purcell, Becky Ludkiewicz, and Yosaif Cohain this year :) Standout topics for me so far include… ? The importance of using AI to move beyond just acceleration to true transformation in your business ? The strong relationship between AI’s ability to create, contextualize, and simplify…coupled with human’s unparalleled ability to curate and connect ? Google’s standout and consistent ability to drive site traffic, despite the rise of AI overviews ? The evolution of SEO from Search Engine Optimization to Search Everywhere Optimization ? The evolved importance of blogs, podcasts, and value over volume in content strategy ? Creating a vision that increases the relevance of your mission in current market demand Day 2, here we come :)