Canton Street Communications

Article POV: One of our core values (aka "our roots") is building and creating meaningful connection. We aim to do this not only with the clients we work with, but help our clients build stronger connections with their audiences. This ethos is core to two of our capabilities - social media and influencer marketing. As we think about influencers and social media, having the most followers is no longer the most important measure of success. Instead we focus on the connection that an influencer (or brand) has with their audience. True influence is not measured by numbers alone. It's about authentic engagement, meaningful connections, and genuine impact on your audience. It's key for brands to prioritize interactions that foster a sense of community and trust. It’s also key to collaborate with influencers who align with your brand values and have a dedicated, engaged following, even if their numbers aren't the highest. You will see far more ROI by understanding and optimizing your engagement and connections. In the end, it's the real connections that drive long-term success and loyalty. #Marketing #BrandStrategy #InfluencerMarketing #SocialMedia https://lnkd.in/eewAkTje

A recent study reveals that people of all ages, from Gen Z to Boomers, are eager to jump into the influencer game, viewing it as a fun and legitimate career path. This trend presents an incredible opportunity for businesses to harness the power of influencer marketing. Gen Z, in particular, is leading the charge, seeing social media influence as a primary career option. But they’re not alone—Millennials, Gen Xers, and even Boomers are all ready to embrace this digital revolution. With platforms like TikTok, Instagram, and YouTube providing the stage, the influencer market is booming and ripe with opportunities for personal branding and income. Now is the perfect time for businesses to leverage this enthusiasm and connect with diverse audiences through authentic engagement!?????? #InfluencerMarketing #GenZ #Boomers #DigitalMarketing #SocialMedia https://lnkd.in/dZfVCgP8

This read is a GOOD one! ?? Influencer marketing is booming as brands recognize its vital role in social media strategies. Recent research highlights that 81% of social marketers now see it as essential. Social media and influencer marketing are interdependent, with influencers enhancing authenticity, reaching new audiences, and boosting engagement. Budgets for both are increasingly unified, reflecting their interconnectedness. Key platforms include Instagram, YouTube, and TikTok, while macro and micro-influencers drive significant impact. As personalized content becomes crucial, influencers help brands stand out and build lasting connections. Is your business using influencers? ?? https://lnkd.in/eQ9JsRSm

Hi! ?? We're Canton Street Communications! We’re not just another marketing communications agency, we’re an extension of your team, helping brands win in a dynamic digital marketing landscape. Let's face it, its tough for brands out there. Together, with passion, precision, and unwavering support, we’ll increase your brand’s relevancy and spark genuine engagement. We have a ton of passion for what we do and you'll see that come to life here. So give us a follow and learn more about what we do at www.cantonstcomms.com and on Instagram @cantonstcomms.? . . . #cantonstcomms #entreprenuer #femaleowned #communications #influencermarketing #socialmedia