Cantilever Web Design & Development

Our mission is to help clients focus on business growth. The best way we can support this is by building and maintaining worry-free websites. This means really fast websites that are reliable and high-performing. We always seek to fix what already exists before beginning anew, whenever possible. Whatever approach is best for a client's needs, our mission remains the same. And when the designing, fixing or building is done, we use a curated stack of tools to ensure website quality, continuity, and optimization: ?? Quality Assurance → Quality Assurance → When it's time to ship, we use Ghost Inspector for intuitive automated testing so we find problems before you do (and fix them immediately). ?? Data Security → Intruder.io continuously scans and safeguards your website from potential threats. It allows us to find & fix security weaknesses before they become a problem, and protect your site from attacks. ?? Error Monitoring → We provide 24/7 error and uptime monitoring and rapid mitigation with Sentry (real-time error monitoring) and StatusCake (uptime and performance monitoring). ??? Hosting → To support diverse client needs, we develop performant websites on three platforms —Sanity, CraftCMS, and Webflow. Webflow provides an high-quality hosting solution with built-in scalability, security, and performance. We use Netlify to host Sanity sites, and Servd to host Craft CMS sites. These hosting solutions provide direct CMS integrations to ensure security, workflow efficiency, and excellent performance. ?? Content Delivery → A content delivery network makes websites faster, more reliable, and more secure. We use Cloudflare’s CDN. ?? Conversion Rate Optimization → Understanding choke points on your website is step 1 to improving conversion rates, and A/B testing is key to this. We use VWO to A/B test, heatmap behaviors, and optimize based on data, not conjecture. ?? Content Optimization → To improve search rank, we use SEMrush to conduct keyword research, technical SEO audits, and competitor analysis. ? What makes a website great goes beyond great looks; it’s about how well it performs, welcomes your guests, and serves your goals. Want to learn more about how we can support your company's digital performance? Let’s talk. #WebDevelopment #WebDesign #DigitalStrategy

?? Every unnecessary hurdle on your website creates friction. Friction hurts your brand, it hurts conversion rates...it HELPS your competitors. For millions who use assistive technology to browse the Web, navigation menus are big hurdles. Yet a really simple fix – the accessibility skip link – can: ? Improve your site’s UX ? Improve SEO potential ? Boost conversion rate Without a skip link, screen reader users must listen as a site nav menu is read out every time they land on a new page. That’s not just frustrating, it’s a barrier to brand engagement and loyalty, not to mention a conversion crusher. And improving accessibility isn’t just the right thing to do—it’s good for business: ?? A $13T market can be unlocked by embracing disability inclusion (Forbes) ?? Companies that prioritize accessibility get 4X share performance compared to competitors (Accenture) ?? Better accessibility enables better SEO (ADA) Adding a skip link is easy and makes a meaningful impact on both user experience and site performance. Want to learn how? Our latest blog post, written by our Lead #Webflow Developer and UI/UX Designer, Pravin Kumar (https://lnkd.in/giJw6wsA), walks you through the how’s and why’s, step by step. The post covers skip link integration into both Webflow sites and those with standard access to HTML. Read the post (link in comments)! #Accessibility #UX

Agencies should lead by example in shaping AI’s role in marketing—fostering responsible practices, ethical data use, and genuine transparency for others to follow. Why? Because consumers reward brands they trust with deeper loyalty and long-term engagement. In an era where #AI is essential for staying competitive, our challenge is to innovate while preserving integrity every step of the way. #WebDesign #DigitalStrategy

? Generative AI has become an amazing productivity tool for web designers. But these new advantages come with ground rules. We strongly believe AI should be used as a supportive tool, and to amplify productivity. ??? But it isn’t a replacement for creativity and ingenuity. This post demonstrates how you can use Gen AI to add more meaning to your design concepts in less time (while creating happy clients). To learn more, visit our blog to read the latest from our Chief Solutions Architect, Brian Kuperman (link in comments). #AI #ContentCreation #WebDesign

?? How do you budget a website redesign? Begin with the end in mind. Do this by contrasting your current site and a redesigned website that optimally supports your business. Ask basic questions about: ?? Existing website limitations ?? What your site should do that it doesn’t currently ?? Revenue and key business functions Consider these ideas: No Website ?? What would be the business outcome of no website at all? ?? How would your company be restricted or limited by this? Ideal Website ?? In what ways does your current website limit your business? ?? What would change with these limitations removed? ?? What must a redesigned website do to deliver these changes? ?? What sites are you aware of that accomplish these things? What do they have that yours does not? Direct Revenue ?? What is the real dollar value of current lead and / or sales volume through the website? ?? What is the website’s current conversion rate? ?? What should it be, assuming an optimized website? ?? What is the estimated $ value of sales or leads, at current visitation, with a better conversion rate? ?? What is this estimated $ value with 10% more website visits? 20%? 50%? Halo effect ?? What effect would an optimized website have on leads or sales from other channels? ?? For example, if you have brick-and-mortar locations, how would an optimized website influence offline sales? ?? What aside from bottom-line results can the website help with? Recruitment, IR, PR, etc.? Download our free guide: Find the?Right Resource?for Your Website Redesign. In the guide, you’ll find: ?? A Practical Framework: Use first principles to forecast your redesign ROI, establish a project budget, and evaluate appropriate resource options. ?? Real-Life Examples: Follow realistic scenarios to discover first-hand the types of resources that will provide the best fit for your situation and budget. ?? Expert Advice: Benefit from insight gained from more than 100 website redesigns led by Cantilever since 2011 Download link in comments! #WebDesign #WebDevelopment

?? Is your website holding back your revenue potential? If your site isn’t converting, a redesign might be the answer. But how do you budget for it? And more importantly—how do you calculate the ROI of a redesign before making the investment? After working with more than 100 companies on this journey, we’ve created a step-by-step roadmap to help you make informed decisions. ?? Inside this free guide, you’ll find: ? A framework to forecast redesign ROI, set a realistic budget, and choose the right team ? Real-world budget scenarios—when to hire a freelancer, an agency, or go in-house ? Lessons from 100+ redesigns led by Cantilever since 2011 ?? Download the free guide here: https://lnkd.in/g_9aks8U

?? Many sites lack a simple yet valuable accessibility feature - Skip Links. A Skip Link allows keyboard and screen reader users to hop past repetitive content and jump straight to a webpage's main content. Our latest blog post shows you a step-by-step process for adding a skip link to Webflow and standard websites, in order to: ? Improve navigation for assistive technology users ? Enhance your website's overall usability ? Better meet WCAG accessibility guidelines ?? Read the guide: https://lnkd.in/gsD_zCmM Let’s make the web a more inclusive space—one skip link at a time! ?? #WebAccessibility #Webflow #UXDesign

If you've tapped your professional network in a search for web design agency, Clutch can be a good supplement...but it will take some effort on your part. We break down how and why to use Clutch in our blog post, including: ?? How Clutch's verification process can save you time and worry ?? Key criteria to consider when interviewing agencies ?? Big red flags to watch for when gathering project estimates ?? How Charlie Dwyer craftily used Clutch to find Cantilever Learn how to make your agency search easier, faster and smarter: https://lnkd.in/gZkEwKej #webdesign #webdevelopment

Agree or disagree? Cantilever Strategist Andrew Heins believes AI-generated content used on websites should be labeled. What's at stake? Consumer trust in a brand. Brand loyalty. Business success. Let us know your thoughts in comments below.

? Have you ever tried navigating a website using only your keyboard? Or listened to a screen reader describe a webpage? For millions of people, this isn’t an experiment—it’s how they experience the web every day. Yet many websites unintentionally create obstacles that make this experience difficult or frustrating. The business case for uncovering challenges like these is well-established. Websites that prioritize usability for all visitors don’t just become more accessible—they also improve engagement, conversions, and overall user experience. At its core, great design is about empathy. The best solutions come from truly understanding the challenges users face. But what does that look like in practice? Until you experience the web from a different perspective, it’s hard to grasp the barriers that exist. So here’s a simple thought experiment: Try browsing your favorite website using only your keyboard. Then, take it a step further—enable a free screen reader (like NVDA for Windows or VoiceOver for macOS) and listen to how it interprets the page. This small exercise can shift perspectives in a big way. We’re preparing a short series of posts to demonstrate simple fixes to common accessibility issues, so follow us to see what’s coming next. But for now, challenge yourself—experience the web differently today.