Cantilever Web Design & Development

?? How do you budget a website redesign? Begin with the end in mind. Do this by contrasting your current site and a redesigned website that optimally supports your business. Ask basic questions about: ?? Existing website limitations ?? What your site should do that it doesn’t currently ?? Revenue and key business functions Consider these ideas: No Website ?? What would be the business outcome of no website at all? ?? How would your company be restricted or limited by this? Ideal Website ?? In what ways does your current website limit your business? ?? What would change with these limitations removed? ?? What must a redesigned website do to deliver these changes? ?? What sites are you aware of that accomplish these things? What do they have that yours does not? Direct Revenue ?? What is the real dollar value of current lead and / or sales volume through the website? ?? What is the website’s current conversion rate? ?? What should it be, assuming an optimized website? ?? What is the estimated $ value of sales or leads, at current visitation, with a better conversion rate? ?? What is this estimated $ value with 10% more website visits? 20%? 50%? Halo effect ?? What effect would an optimized website have on leads or sales from other channels? ?? For example, if you have brick-and-mortar locations, how would an optimized website influence offline sales? ?? What aside from bottom-line results can the website help with? Recruitment, IR, PR, etc.? Download our free guide: Find the?Right Resource?for Your Website Redesign. In the guide, you’ll find: ?? A Practical Framework: Use first principles to forecast your redesign ROI, establish a project budget, and evaluate appropriate resource options. ?? Real-Life Examples: Follow realistic scenarios to discover first-hand the types of resources that will provide the best fit for your situation and budget. ?? Expert Advice: Benefit from insight gained from more than 100 website redesigns led by Cantilever since 2011 Download link in comments! #WebDesign #WebDevelopment

?? Is your website holding back your revenue potential? If your site isn’t converting, a redesign might be the answer. But how do you budget for it? And more importantly—how do you calculate the ROI of a redesign before making the investment? After working with more than 100 companies on this journey, we’ve created a step-by-step roadmap to help you make informed decisions. ?? Inside this free guide, you’ll find: ? A framework to forecast redesign ROI, set a realistic budget, and choose the right team ? Real-world budget scenarios—when to hire a freelancer, an agency, or go in-house ? Lessons from 100+ redesigns led by Cantilever since 2011 ?? Download the free guide here: https://lnkd.in/g_9aks8U

?? Many sites lack a simple yet valuable accessibility feature - Skip Links. A Skip Link allows keyboard and screen reader users to hop past repetitive content and jump straight to a webpage's main content. Our latest blog post shows you a step-by-step process for adding a skip link to Webflow and standard websites, in order to: ? Improve navigation for assistive technology users ? Enhance your website's overall usability ? Better meet WCAG accessibility guidelines ?? Read the guide: https://lnkd.in/gsD_zCmM Let’s make the web a more inclusive space—one skip link at a time! ?? #WebAccessibility #Webflow #UXDesign

If you've tapped your professional network in a search for web design agency, Clutch can be a good supplement...but it will take some effort on your part. We break down how and why to use Clutch in our blog post, including: ?? How Clutch's verification process can save you time and worry ?? Key criteria to consider when interviewing agencies ?? Big red flags to watch for when gathering project estimates ?? How Charlie Dwyer craftily used Clutch to find Cantilever Learn how to make your agency search easier, faster and smarter: https://lnkd.in/gZkEwKej #webdesign #webdevelopment

Agree or disagree? Cantilever Strategist Andrew Heins believes AI-generated content used on websites should be labeled. What's at stake? Consumer trust in a brand. Brand loyalty. Business success. Let us know your thoughts in comments below.

? Have you ever tried navigating a website using only your keyboard? Or listened to a screen reader describe a webpage? For millions of people, this isn’t an experiment—it’s how they experience the web every day. Yet many websites unintentionally create obstacles that make this experience difficult or frustrating. The business case for uncovering challenges like these is well-established. Websites that prioritize usability for all visitors don’t just become more accessible—they also improve engagement, conversions, and overall user experience. At its core, great design is about empathy. The best solutions come from truly understanding the challenges users face. But what does that look like in practice? Until you experience the web from a different perspective, it’s hard to grasp the barriers that exist. So here’s a simple thought experiment: Try browsing your favorite website using only your keyboard. Then, take it a step further—enable a free screen reader (like NVDA for Windows or VoiceOver for macOS) and listen to how it interprets the page. This small exercise can shift perspectives in a big way. We’re preparing a short series of posts to demonstrate simple fixes to common accessibility issues, so follow us to see what’s coming next. But for now, challenge yourself—experience the web differently today.

We’re excited to welcome Cantilever’s newest team member—??? Louie Knolle ??, Full Stack Developer! Cantilever is a fully remote agency with team members spread across 13 time zones, and Louie joins us from beautiful western Massachusetts. His journey into tech was anything but traditional, having spent years working in natural resource management before committing to software development. Since then, he’s worked on applications across a range of industries, from sustainable building materials to nonprofit fundraising and political data analysis. Louie has hit the ground running at Cantilever, already making an impact on projects for clients like BillionToOne, CoverSports, and Calibrate. We’re so glad to have him on board! Drop a comment to give Louie a warm welcome. ??

? How do you get a great ROI from a website redesign? You pick the right resource—but that may be easier said than done. After speaking with hundreds of companies who have faced this decision, we’ve learned that when a redesign fails to deliver ROI, it’s usually because the wrong resource was chosen. ?? Freelancer, agency, or in-house team—one of these will drive your redesign. But how do you find the best fit for your budget and goals? We put together this infographic to break down pros and cons of each option at different budget levels. Check it out, and if you want a clear process to forecast ROI and right-size your budget, check out our free guide: How to Budget & Resource Your Website Redesign. In the guide, you'll learn how to: ?? Forecast Upside: Answer essential questions to understand your redesign's potential ROI. ?? Right-Size Your Budget: Learn how to align your budget with the outcomes you want—even for complex needs. ?? Build the Right Team: Find the best resources to deliver results based on your specific needs. ?? See the process in action: Follow a budgeting scenario start to finish to see what resource makes the most sense for different investment levels. Get the guide here → https://lnkd.in/gDEd9qM2 Have you tackled a website redesign before? What big challenges did you face during the process? Let us know in the comments! ??

I was featured on the Cantilever blog. Useful post for anyone looking to find a new agency.

? Is Clutch a good way to find your next web design agency? We break down the details for you on our blog: ?? How Clutch's verification process can save you time and worry ?? How Charlie Dwyer from Humphrys used Clutch to find Cantilever ?? Key criteria to consider when interviewing agencies ?? Big red flags to watch for when gathering project estimates Learn how to make your agency search easier, faster and smarter: https://lnkd.in/gZkEwKej #webdesign #webdevelopment