Cannabis Beverage Association

Happy New Year! Hope you're ready for another year of growth for cannabis beverages!?First and foremost, I want to thank you for your support in the?CBA since its inception.?We've influenced regulation and best practices since the beginning, getting multiple bills passed in the CA market.?As we move forward, in an effort to streamline efforts and reduce confusion with other regulatory groups and alcohol allies, we've agreed to reduce the number of beverage-specific associations going into 2025. As a result, the Board to shift our collective efforts behind the Coalition for Adult Beverage Alternatives (CABA) and the Hemp Beverage Alliance (HBA). We ask that you shift your support to one or both of these associations, which have different focuses that benefit the infused beverage category and will be more impactful when collaborating. The Coalition for Adult Beverage Alternatives will focus on federal initiatives like the Farm Bill, Dept of Ag, and Appropriations Committees. CABA is working with top lobbyists in DC with experience in alcohol and agriculture.?We set out to unite the hemp beverage and alcohol industries to influence sensible regulation of the category and have brought on industry leaders such as Spec's Liquor, ABC Florida, Southern Crown Partners, Eagle Rock Distributing Company, and Tilray Brands, Inc. as Board Members. Being based in DC, Diana Eberlein will be heading up CABA and representing us on the Hill as much as possible.?CABA will also continue hosting the educational webinars for distributors, retailers, package store associations, etc.? The Hemp Beverage Alliance (HBA) will continue being run by Christopher Lackner and they will focus their efforts toward state-level regulation and advocacy, which they have been very successful in.?Nick Costanza of Cann and Ted Whitney of Cheech and Chong’s Cannabis Company are creating the strategy behind these initiatives, working with local brands in each market. CABA and the HBA are aligned in our messaging and definitions of sensible regulation for infused beverage. We support each other in these efforts and hope you will continue to do so in 2025. If you are interested in supporting the Coalition for Adult Beverage Alternatives, please DM Diana Eberlein or email?[email protected]?for a membership form and more information - CABA is officially kicking off membership NOW! Thank you again for your continued support - and let this be the best year for cannabis beverage yet!

Work with some of the best in beverage! #jobalert

Happy Thanksgiving! Who is your actual customer this Thanksgiving (and beyond), Darnell Smith, CEO of infused cocktail brand MXXN? It may surprise?you (or not at all).? Listen to my full interview with MXXN's visionary CEO Darnell Smith on Episode 4 of The Luxury Meets...Podcast: Beverage Superstars: Listen Here: https://lnkd.in/eMU_HMxf In this episode I talk to category-defining founders at the helm of the most influential THC-infused, non-alcoholic, and functional wellness beverage brands in the world. And we discuss why this cultural and category phenomenon is not only here to stay but might just be overtaking beer, wine, and big alcohol in the process.? And thank you to Diana Eberlein of the Cannabis Beverage Association for your support on this ep! #Podcast #Beverage #Retail #CPG #Infused #Cannabis #Luxury #CPG #Health #Wellness

Work with one of the top brands in THC beverage! #drinkcannabis

Reminder to register for the webinar tomorrow!

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Reminder: Register for the upcoming CBA Webinar on November 21 What does Schedule III mean for cannabis beverages? Cannabis Beverage Association Board Member, Zuber Lawler, wants beverage brands and service providers to be prepared for rescheduling...with a little more insight on how the Wyden Bill could impact beverage in the future! Thursday, November 21 at 2pm PT / 5pm ET, hosted by Zuber Lawler, and get your questions about rescheduling answered! Link in Comments! Topics to be covered: - Overview of the current scheduling status of cannabis - Potential implications of rescheduling for the cannabis beverage industry - Regulatory changes that may affect product development and distribution - Possible timeline for implementation if rescheduling occurs - Impact on interstate commerce for cannabis businesses - Access to capital and banking for cannabis companies - Legal considerations for cannabis beverage transactions and distribution agreements - Scaling a cannabis beverage company: corporate governance and compliance for M&A activities - Opening channels for business development and fostering legal stabilization - Rescheduling's impact on insurance for cannabis businesses Presenters: Janet E. Jackim, Partner and Co-Chair of the Cannabis Practice Group, Zuber Lawler J. Raza Lawrence, Counsel, Zuber Lawler Jim Ickes, Counsel, Zuber Lawler #drinkcannabis #rescheduling #beverageindustry #beverage #wyden #cannabisbeverage

**Job Alert** Work with the great team over at Upstate Beverage Consultants and Rebel Rabbit High Seltzer!

We are very Happi to be one of the first to launch a THCV-infused seltzer. Meet Happi Dance, a new addition to our functional line with a feeling that's unlike any of our other flavors. Where THC evokes a relaxing buzz, THCV elicits a more uplifting mood boost. We like to think of the "V" as an extra serving of Happi Vibes. Just in time for the holiday season, we are excited to offer our consumers a whole new way to get Happi! https://lnkd.in/gA-5jtMz

CBA leadership representing at the Texas Hemp Coalition Summit next week! #drinkcannabis