Canadian Marketing Association

??? Our latest #CMAConnect episode features an exceptional guest: this year’s Achievement in Marketing (AIM) award winner, Alison Osborne! Alison is the VP of Marketing at Quill Inc and sits down with CMA’s CEO, Alison Simpson to discuss her entrepreneurial journey, including the significant milestone of her company's acquisition. She emphasizes the crucial role of self-advocacy in professional growth and shares valuable insights for up-and-coming marketers looking to climb the career ladder. Plus, Alison shares the importance of focusing on a strong content strategy. Listen to the full episode here: https://lnkd.in/gVXF6AY6 CMA Connect is now on YouTube! Watch the full episode here: https://lnkd.in/gRurw5Hp #MarketingPodcast #ContentStrategy #MarketingCareer #AIMAward #CMAgala #MarketingInsights #Podcast #CanadianMarketing #Entrepreneur

Last week, we hosted our first CMA Awards celebration in Vancouver! Thank you to everyone who came out and celebrated with us. It was wonderful to see our Vancouver marketing community come together to recognize excellence in our industry. Your engagement and enthusiasm made the evening truly special. Special thanks to our hosts at Hotel Belmont Vancouver for providing the perfect venue and to Denise Yan, Wayne Carrigan, Garett Senez, Julie Thorne, and Sasha Bricel for the insightful discussion. Your support allows us to create these valuable networking opportunities for our West Coast community. Don't forget to check out the full list of CMA Award winners on our website and congratulate your fellow marketers on their achievements: https://lnkd.in/eXhcZk2t We look forward to seeing you at our next event! #CMAgala #VancouverEvent #MarketingAwards #Networking #Marketing #CanadianMarketing #MarketingExcellence

??Marketing Tip: Before making telemarketing calls, register and subscribe to the National Do Not Call List. https://lnkd.in/emY5H57 #MarketingRules #Telemarketing #CanadianMarketing #MarketingTips #Marketing

Which of the following is NOT a requirement when running a contest in Canada? A) Adequate and fair disclosure of contest rules B) No purchase necessary to enter C) Skill-testing question for winners D) Prizes must be worth at least $1,000

Sunday shout out to one of the most humble, yet influential leaders I’ve had the pleasure to work with. Mary DePaoli is the person you want beside you in the board room and also in the lunch room, with her unique combination of professional gravitas and down to earth geniality. In her acceptance speech, kindly posted by Tony Chapman, she speaks to the value mentors have had on her career and life. And she does pay it forward - I think I can say thank you on behalf of the many people she’s touched through her mentorship, sponsorship, coaching and support - including me. Congrats!!! Tanis Feasby Shannon Cole Sonia Whiteson Alan Depencier Melanie Rockliff Stephanie Bannan Sanam (Sasa) Heidary Jennifer Weisman Jennifer Grazel Rubio Alex Noether

A huge congratulations to all the incredible winners at this year’s Canadian Marketing Association CMA Awards! Your talent and creativity continue to inspire and elevate the industry. ? We were proud to have our very own Vanessa Benfield announce live at this year's awards an exciting addition to for 2025: Best in Cinema A new special award category celebrating outstanding creative work that lights up the big screen and leaves a lasting impact on audiences. In case you missed it, check out the full list of this year's winners here: https://lnkd.in/eXhcZk2t Let’s keep the momentum going -- we can’t wait to see what groundbreaking campaigns emerge next year! #SeeYouOnScreen ? #CMAAwards #CanadianCreativity #CanadianMarketing #BestInCinema #CinemaAdvertising? ?

Canada is constantly evolving. How are you navigating the shifting demographics within your marketing? Join the discussion on November 28 with Howard Lichtman, Partner and Co-Founder of Ethnicity Matters. The conversation will begin with understanding the changing face of Canada and how it is both a growth opportunity for brands and a career opportunity for newcomers and visible minorities. We encourage you to come prepared with questions about how your company, brands, and personal career can leverage multicultural opportunities in this changing environment. This roundtable is an exclusive and free benefit for CMA members at the Director level and above. RSVP now: https://lnkd.in/gb_PNDru #CMACafe #CMA #MarketingLeaders #Roundtable #Thoughtleadership

?? Master Paid Acquisition for 2025 and Beyond! Are you ready to supercharge your digital marketing strategy? Join us for our upcoming CMA training session: "Paid Acquisition Strategy for 2025 and Beyond", led by Dave Burnett, CM , President of AOK Marketing ?? Date: December 4, 2024 ? Time: 1:00 PM - 3:30 PM EST ??? Format: Virtual ?? What You'll Learn: ??How to navigate analytics in a way that's easy to understand ??Search and social paid acquisition strategies and best practices ??The latest digital campaign types, and when to use them ??How to allocate your paid media budget in the best way possible ?? Perfect for: ? Digital Marketers ? Media Planners ? Performance Marketing Specialists ? CMOs and Marketing Directors Don't miss this opportunity to stay ahead of the curve in paid acquisition. Seats are limited! ?? Register now: https://lnkd.in/gaSB6XqC #PaidAcquisition #DigitalMarketing #CMATraining #MarTech #FutureOfAdvertising #ProfessionalDevelopmrnt

The Canadian marketing community came together on November 22 for the prestigious 2024 CMA Awards gala. The event, which drew close to 1,000 industry professionals from across the country, celebrated excellence in marketing innovation, creativity, and leadership. Two outstanding executives received top accolades at the ceremony. Jacquie Ryan, Chief Brand and Commercial Officer at the Canadian Olympic Committee, was honoured with the Marketer of the Year award. Meanwhile, Mary DePaoli, the Executive Vice-President and Chief Marketing Officer at RBC was recognized for her exceptional career achievements with the CMA's Lifetime Achievement Award. Winners of the Premiere Awards, in addition to Ryan and DePaoli, are: ??Best of the Best: Kraft Heinz in partnership with Rethink for the campaign, “Heinz Ketchup & Seemingly Ranch” ??Top Cause: "What No One Tells You When You’re Expecting" by North York General Foundation and Courage Inc ??Achievement in Marketing Award (AIM): Alison Osborne, Vice-President of Marketing, Quill Inc. “Canada’s marketing profession is at the forefront of innovation and creativity and this year’s winners show the vital role marketing plays in building brands and business,” said Alison Simpson, President and CEO at CMA. “The campaigns and individuals recognized demonstrated exceptional strategic thinking and creativity while reflecting the vibrant mosaic of Canadian culture and delivering strong results. I am proud to see our industry continuing to push boundaries and embrace new technologies, all while connecting with Canadians and contributing to our economy.” The gala was a testament to the depth and breadth of marketing excellence in Canada, with a total of 156 awards presented across six distinct disciplines. FCB emerged as a dominant force, securing an impressive 19 awards. Notably, 12 of FCB's awards were for their work with BMO, establishing the financial institution as the most celebrated brand of the evening. The judging process was co-chaired by Mary MacIsaac, Senior Vice-President of Marketing at Loblaw Companies Limited and Scott Pinkney, Chief Creative Officer at Publicis Hawkeye Canada. The full list of CMA Award winners can be found here: https://lnkd.in/eXhcZk2t #CMAAwards #CMAgala #Marketing #CanadianMarketing #Talent #Creativity

Congratulations to Mary DePaoli, TIFF Board Member and Executive Vice President & Chief Marketing Officer at RBC, on being honoured with the Canadian Marketing Association’s Lifetime Achievement Award. Mary’s inspiring leadership on the TIFF Board and her unwavering passion for the arts resonates deeply across TIFF and beyond, shaping the future of entertainment and culture, empowering diverse voices, and sparking lasting change. TIFF is proud to celebrate this well-deserved recognition of Mary’s remarkable impact. https://lnkd.in/e6cMjwmN