Canada's Forest Trust Corporation

We are pleased to welcome Wonder Auto & Tire as our latest Smart Forest? Steward, supporting the growth of a forest in Nova Scotia with every Ride Green Protection Package. ???? With every customer purchase of Ride Green Protection, Wonder Auto will support the planting and protection of four trees per package, enhancing local biodiversity, contributing to climate action and green job growth. Wonder Auto is setting a new industry standard by investing in nature-based solutions. #SmartForest #ClimateAction #WonderAuto #WonderAutoCentre

Happy #InternationalWomensDay ??

Your customers care about sustainability—show them you do too.? Strengthen loyalty and attract new customers by embedding nature-based climate solutions into every aspect of your business—from corporate strategy and employee engagement to point-of-sale initiatives and community campaigns. ?? Connect with our team to learn more about our turnkey nature-based solutions: [email protected] #SustainableRetail #POS #SustainableBrands (Source: PwC Consumer Intelligence Series June 2, 2021)

Last week at GLOBE Series, we heard from top executives about building a regenerative future for our planet, people, and economy. ? A standout panel with Maya Colombani (L'Oréal), Huma Pabani (TD Insurance),Layalee Ramahi (United Nations Environment Programme Finance Initiative (UNEP FI)), and Kassie McKeown (Cambium Indigenous Professional Services (CIPS) Inc ) explored how businesses must prioritize nature—not just in sourcing and design, but also in long-term value creation. Key takeaways: ?? Nature-first strategies build resilience and shared prosperity. ?? Indigenous communities must be at the forefront as shareholders in environmental efforts. We also joined a workshop with Joshua Goodman (Sobeys), Lisa Ponti (Global Association of Risk Professionals (GARP)), and Claire Purvis, SCR (Delphi) to discuss boardroom decision-making and its impact on business, communities, and the planet. Events like this reinforce the urgency of nature-first solutions. Our team is keen to keep driving this work forward through our Smart Forest? solutions across Canada. #GlobexChange #CanadasForestTrustCorporation

Last week, our Founder & CEO, Gary Zed, spoke on a panel with David Pearson, Professor Emeritus (retired), School of Natural Sciences and Don Huff, ECO Strategy on Indigenous-led solutions for climate resilience, moderated by Jonathan Parenteau, Mokwateh. The panel’s discussion underscored the importance of engaging Indigenous communities and leveraging traditional ecological knowledge to combat climate change. For Gary, it was an honour to share the stage with such esteemed experts. He was especially moved by David Pearson’s reminder of the urgency of our climate crisis—reinforcing the need for immediate and meaningful action. The discussion also highlighted that, with the right planning, Canada’s 60 seedling nurseries have the capacity to meet bold national reforestation demands. CFTC is committed to partnering with Indigenous communities to plant and preserve forests, offering the first right of refusal for forestry services and ensuring long-term economic benefits.? Thank you to Neeganii-Iishawin for the invitation and insightful discussion! #ClimateAction #IndigenousLeadership #SustainableForestry JP Gladu BScF MBA ICD.D LL.D

We’re excited to introduce our latest brand, Cool Climate Club (CCC). CCC is on a mission to make climate action impactful, accessible and undeniably cool. Together with younger generations and forward-thinking retail brands, they’re transforming the status quo of climate action in retail. How does it work? Offering turnkey nature-based solutions that provide tools to track the planting and preservation of trees while monitoring a forest’s impact with a customized dashboard powered by (CFTC). Plus, they offer innovative co-branding opportunities to amplify retailers’ sustainability strategies. Don’t forget to give Cool Climate Club a follow!! https://lnkd.in/g3a98U_Y #CoolClimateClub #ClimateAction #SustainableRetail

We are thrilled to announce a new partnership between?Forests Canada and Canada's Forest Trust Corporation (CFTC). We’re teaming up to improve forest health and resiliency from coast to coast – starting with planting 250,000 trees this year and creating up to 125 hectares of new forest. These new trees will contribute to CFTC’s projections of planting 30 million trees over the next five years and Forests Canada’s all-time goal of planting a total of 50 million trees by the end of 2025. We both share a commitment to Canada’s forests, nature, climate, and community.?We’re excited to work together to help advance forest restoration, improve the connectivity of forested landscapes, and boost biodiversity for the long-term health and resiliency of Canada’s forests. #SmartForests #ForestsCanada Read more: https://lnkd.in/gDjx7Yd2

?? Together, we’re growing Canadian forests—partnering with businesses, organizations, and communities to strengthen climate resilience, support local biodiversity, and champion Indigenous economic development. By creating jobs and driving lasting impact, we’re building a greener, more sustainable future. Are you ready to take meaningful climate action right here in Canada? Canada's Forest Trust Corporation is your partner in making a difference. Let’s grow a thriving future together. ???? #SustainableFuture #ClimateAction #GrowWithUs

As January comes to an end, 2025 is already shaping up to be another eventful year. In his latest article, our founder and CEO Gary Zed reflects on 2024’s climate and nature trends and shares his predictions for what’s ahead. As we continue to cultivate impact with our community, we’ll celebrate all of the progress we make in the climate space and are prepared to tackle the challenges together. Read the full article below ??

Meet Taylor Piotrowski, Head of Sales and Partnerships Taylor has been with CFTC from the very beginning, playing a pivotal role in driving our growth and impact. With a background in the non-profit and environmental sectors, she has contributed across multiple areas at CFTC, including communications, marketing, sales, partnership development, and account management. Today, Taylor is focused on building lasting relationships with businesses and organizations, helping them tailor nature-based solutions that align with their unique climate strategies while supporting stakeholder and community engagement goals. #GreenCareer #ClimatePartnerships #ClimateTechSales #CanadasForestTrustCorporation