Campfire

??? New Episode Alert: You Can’t Swipe Past a Billboard Billboards? Yeah, they’re still very much a thing — and smarter than ever. On this week’s series of Fireside, Chris Marine and David Gogel of Campfire sit down with Gerrit Hooker of Outfront Media to unpack the glow-up of out-of-home (OOH) advertising. If you've ever thought of OOH as old-school, this convo might just change how you see the space around you (literally). ?? Listen now for this under our podcast channel Responsibly Different — available wherever you get your podcasts. https://lnkd.in/e56aRRbK #OutOfHome #OOHAdvertising #MediaStrategy

We're still riding the high from Expo West last week, and after all the insights shared, this one right here is spot on ??

That was a blast! Huge thanks to Customer Marketing Alliance for having us and giving us the opportunity to spread the #BCorp love this #BCorpMonth. We had an incredible conversation about how B Corps are redefining customer engagement—leading with impact, building trust, and respecting the people we reach as brand and media leaders. Big appreciation for our panel buddies at Dropps and Allagash Brewing Company for sharing their insights and experiences. Cheers to a future where purpose and business go hand in hand! #GenB #MediaStrategy #CMANewYork

Join us in New York! Chris Marine, our Founder & CEO, will be speaking at the Customer Marketing Alliance Summit in NYC tomorrow, alongside an inspiring panel of B Corp leaders—including Kristine Naylor (Dropps) and Brett Willis (Allagash Brewing Company). Benn Marine, our Director of Impact, will be moderating the discussion. The panel will explore how B Corps are redefining customer engagement through purpose-driven marketing and media. With sustainability and social values becoming non-negotiables for today’s customers, brands must evolve to stay relevant. Key topics we’ll cover: * Crafting marketing narratives that inspire action and advocacy * Integrating purpose-driven values into customer engagement and retention strategies * The role of B Corps in shaping a sustainable future and fostering trust Timed perfectly with #BCorpMonth, this discussion will offer actionable insights for brands looking to merge purpose and performance. Want to join us in NYC? We have an exclusive discount code. Email [email protected] with "B Our Guest" in the subject line for 20% off your ticket. Looking forward to a great conversation—hope to see you there! #BCorp #PurposeDrivenMarketing

Retail is evolving, and brands need to rethink how they engage consumers across channels. Omnichannel strategies, smarter media investments, and shifting consumer behavior were key themes at Expo West Day 3. Chris Marine breaks down some of the big takeaways—check out the full recap here ?? #ExpoWest #OmnichannelMarketing #RetailMedia #ConsumerTrends

Expo West Day 2 was all about evolution—of brands, consumers, and the market itself. With retail media booming, category trends shifting, and brands fighting for relevance, the path to growth is changing. Chris Marine is there, and broke down the key trends shaping the industry—check out the full recap here ?? #ExpoWest #RetailMedia #MarketingInnovation #SustainableBrands

Expo West is in full swing, and Day 1 was all about Climate Action. It brought big conversations on purpose, policy, and sustainability. One key takeaway? Brands can’t do it alone. Good policy and consumer awareness plays a role in scaling impact and business growth while staying true to what matters most—quality products. Chris Marine is there and sharing live updates and moments throughout the day on our Instagram stories: [@CampfireConsulting]—follow along! Read the full breakdown of Day 1 here. #ExpoWest #SustainableGrowth #BetterMedia #PurposeDrivenBusiness

We're very excited to announce a couple of shifts within our organization that are going to set us up for tremendous success as we build into the most strategic version of Campfire we can be. David Gogel, our former President, has shifted into the role of Head of Strategy and Pip Kolmar, our former Director of Operations, has transitioned to Managing Director. In David's nearly 3 years as President, he provided incredible vision for Campfire, implementing smart strategies to support our capabilities as a media agency and molding the long-term vision of the consultancy. It's clear that David's ability to think holistically about media and use it strategically to solve key business challenges is a value that should be felt more directly by our customers. As our Head of Strategy, David will be able to work directly with our clients to lead their media vision and bring our ability to act as a strategic partner to the next level. Pip Kolmar has been with Campfire for a year now and during that time has proven that he can operationalize the business, improve our efficiency, and lead the day-to-day work that will allow us to grow toward our long term vision as a strategic consultancy. The shift to Managing Director will allow him to take over the reigns—managing the systems that keep Campfire running, freeing David to put complete focus on strategy, and setting us up to thrive. These shifts are a key step amongst several steps we intend to take in 2025 that will dramatically grow our capacity to be the most strategic and collaborative media partner possible for our clients. Please join us in congratulating David and Pip and keep tabs as we stay busy in 2025 building a better approach to media consulting. ??

Progress is faster, goals are clearer, and impact is greater when we work together. #BCorpMonth is a celebration of the businesses proving that profitability and purpose aren’t mutually exclusive. As a B Corp, we don’t just talk about change—we build it into everything we do. At Campfire, we believe media has the power to shape culture, influence decisions, and drive real progress beyond the bottom line. That’s why we choose to stand alongside a global movement of businesses using their platforms for good. No mission too big. No business too small. No effort too late. No future too far. Together, we are #GenB. #BTheChange #BCorp #MediaForGood #ImpactDrivenBusiness

ExpoWest is almost here, and we’re ready to dig into what’s next for paid media in the food and beverage space. Here’s what we’re paying close attention to: ?? Retail media evolution – CPG brands are doubling down on retailer ad networks, but is that where the best ROI is? ?? First-party data strategies – With third-party cookies on their way out, brands that aren’t maximizing their owned audiences will fall behind. ?? Impact-driven media – More consumers want to support brands that align with their values, but many media buys still don’t reflect that shift. At Campfire, we believe paid media should do more than just drive clicks—it should create meaningful connections with real people and drive real growth—not just vanity metrics. If you’re at ExpoWest and want to chat about how to make your media work harder (and smarter), let’s connect! Drop a comment or DM us—see you in Anaheim! #ExpoWest #PaidMedia #CPGMarketing #RetailMedia #BetterMarketing #BetterWorld