Campfire

This Thanksgiving, NBCUniversal and Walmart are redefining couch shopping. Starting Thanksgiving night, viewers can snag Walmart deals via on-screen QR codes or text-to-shop—all without missing a play. These ads will also benefit from closed-loop sales measurement across linear and streaming media, powered by Walmart Connect and NBCUniversal’s data collaboration. We love seeing media and brands teaming up to innovate and meet people where they are. How are you connecting with your audience this holiday season? ??????? #ShoppableMedia #MarketingInnovation #ThanksgivingFootball

It’s showtime! The highly anticipated release of Wicked is here, already soaring to new heights and “defying gravity.” But there’s one big debate: should fans sing along during the movie? Where do you stand? Share your thoughts below—and either way, we’ll see you (and some of our amazing clients) at the theater!

?? Building Strong Partnerships in Paid Media The best media partnerships don’t just happen—they’re built through collaboration, trust, and a shared commitment to client success. At Campfire, we’ve worked with countless vendors and media buyers, and we’ve learned what makes these relationships thrive. Here are three key tips for media sales teams: 1?? Know Your Buyer: Tailor your conversations to their expertise and goals. 2?? Highlight Your Unique Value: Stand out in the crowded media landscape. 3?? Respect Their Time: Clear communication and punctuality go a long way. Want to learn more? Check out our latest blog for practical advice on fostering meaningful partnerships in paid media. ?? https://hubs.ly/Q02Z3k2J0 #PaidMedia #MediaSales #Partnerships #MediaStrategy #CampfireConsulting

In 2023 there were 440 people of transgender experience who lost their lives to violence and were reported. Today, Campfire Consulting observes?Transgender Day of Remembrance (TDOR)—an international day to honor the transgender lives lost to violence. TDOR, founded in 1999 by Gwendolyn Ann Smith in memory of Rita Hester, is a powerful reminder of the challenges faced by the trans community, particularly trans women of color, who are disproportionately impacted by systemic inequities and violence. As a business committed to equity and inclusion, we recognize that true progress requires standing in solidarity with the most vulnerable among us. For a more just and equitable future, we must actively support and uplift Black, Indigenous, and other women of color who face the compounded effects of racism, misogyny, and transphobia. While today is a day of mourning, it’s also a call to action. At Campfire, we believe in the power of community to drive change, and we are inspired by the resilience of the transgender community, which continues to thrive and advocate for justice despite adversity. We encourage everyone in our network to reflect on the importance of TDOR. Learn about the history and meaning of this day, and, if you’re able, attend a local vigil to honor those who are no longer with us. You can find events near you through your local LGBTQ organizations or to learn more including to see the list of names and honor trans folx we have lost to violence both this year and in years past visit:?https://lnkd.in/gT6236yW Together, let’s work toward a world where every person can live authentically and without fear. #TransDayOfRemembrance #TDOR #TransLivesMatter #Equity #Inclusion #BusinessForGood

Is your media strategy truly effective—or just riding the holiday wave? Uncover the hidden pitfalls of Media Mix Modeling during peak seasons in our latest article. ?? ???

We learned, we laughed, and shared so much enthusiasm for the future strategy and vision of our client, Aroma Joe's Franchising at their annual convention this past week. For over five years, we've been proud to support them in their growth and mission of positively impacting people, and we can't wait to continue this amazing journey together. Here's to many more years of partnership and making a difference!

?? Client Spotlight: Stonyfield Organic ?? We had the privilege of partnering with Stonyfield Organic to bring their mission of "doing good on purpose" to life through an engaging and dynamic impact report. By highlighting their sustainability efforts and community contributions, we transformed key data points into a compelling story that resonates with both consumers and stakeholders. From an interactive impact report to a full asset toolkit, Stonyfield now has the tools to amplify their message and inspire positive change, one yogurt cup or carton of milk at a time. You can view their impact report on the website: https://hubs.ly/Q02WkMQZ0

Client Spotlight: Allagash Brewing Company’s Podcast, From Maine, With Love ?? We’re excited to support our client Allagash with sharing more about their podcast, From Maine, With Love. In each episode, hosts Brett and Liz share a behind-the-scenes look into Portland’s brewing scene, from recipe creation to local sourcing and community impact. Our team had the pleasure of promoting the podcast through a paid social blitz. Targeting the Boston market, the media campaign exceeded the planned impressions by 80% and had a click through rate above the industry benchmark. We are excited to support the growth of this podcast in the next phase! Listen now and dive into the Allagash story! https://hubs.ly/Q02WkCWn0

Our office closed on election day to encourage employees to exercise their right to vote and to volunteer & take action in different ways. Some of us volunteered at the polls, while others advocated and canvassed for local and national candidates. While the outcome is not what many of us worked so hard for, we find inspiration in the hundreds of thousands of volunteers and organizers who stand with us in the fight for justice and a more equitable and sustainable future. The work continues, and we are as committed to building that future as we were pre-election day. Let us take a moment to feel, and then it's time to get back to work ??

???? Election Day Closure ???? Today, we’re closed to ensure every member of our team has the freedom to make their voice heard without any obstacles. ??? At Campfire, we believe not only in the power of the vote but in supporting our team’s right to actively participate in democracy. Whether it’s driving neighbors to the polls, knocking on doors, or dialing to encourage others to vote, we’re here to empower them. We're proud to stand behind our team and promote participation in one of the greatest rights we have as Americans. Let’s make today a reminder of the strength in each vote and the impact of our communities when we all participate. So, what are you waiting for? VOTE—every voice matters. #ElectionDay #DemocracyInAction #GetOutTheVote #CampfireConsulting