Campfire

Seven years ago today, we launched one of our most ambitious projects at the time, with Prime Video & Amazon Studios to promote "The Man in the High Castle." The brief was terrific. It broke down the challenges of promoting alternate history fiction in which all the iconography screams "WWII" despite the show not even being set in wartime. The ask was big. Show how "The Man in the High Castle's" themes are highly relevant today while creating ways to entice people to explore the complex world presented in the show. We came back with an entire story about the cultural resistance to authoritarianism and created a pirate radio station broadcasting illegal words and music in the fight against fascism on American soil. And everyone at Amazon got behind it in a big way. Bob Bowen got Dangermouse and Sam Cohen to create an entire album of originally recorded covers featuring artists like Sharon Van Etten, Beck, The Shins, Angel Olsen, Norah Jones, Karen O, and many others. This is a genuinely stunning lineup of artists. We scripted, cast, and recorded four hours of programming from around the world, working with the showwriters to ensure that everything fit in the story and was canon. The results were incredible. Immediately, the station became a political flashpoint, with opinions split down political lines and the discussion mirroring the show's themes. The music brought people into the world by bridging the artists' fandoms to the show via music. The series writers wrote Resistance Radio INTO THE SHOW, with one of our characters (Miss Evangeline) crossing over into the series in the final season. We won multiple Cannes Lions International Festival of Creativity Lions and Grand Clios from The Clio Awards. We were nominated for an Emmy, but what stands out for us are the music and the stories. Beyond marketing, this expands the story world to include meaningful cultural connections. As successful as this was, truly integrating marketing and content this way is still a challenge, but when it happens, it's magical. Brianna Lopez, Steve Coulson, Mike Knowlton, Michael Monello, Andrew Meengern, Jason Saldanha, Sarah Unger Hamilton, Bob Bowen, Halle Petro, Emily Culbertson, Rebecca Springer Moskowitz, Schuyler Watkins, Tom Abernathy, Jennifer Villany, Cassandra Reuter, Dylan Werner, Patrick Raske, Michael Benson, Dan Naturman, Nick Braccia, Mark Harris, Paige Grimaldi (Kenmore), Jennifer Verdick, Joe Nichols, Christina Toth, Lauralee Bent, Isa Dick Hackett, Frank Spotnitz and Big Light Productions, Jordan Sheehan, Everyone at Scott Free, Rob Ballingall, Johan Belin and the team at Dinahmoe AB, and everyone who worked on it who we couldn't tag here.

Did you know that Campfire’s Mike Knowlton is ALSO a lifelong musician? He is, and he’s got a new album coming out! Initial reviews describe it as "intriguing, challenging, and immersive." The first single was released last week, and the full album will be released on November 22nd. If you like noisy Indie Rock, check it out. More details on Bandcamp:?https://lnkd.in/efysPdmW

Thrilled for our client Hulu who was awarded 6 GEMA Awards last night for our work on Only Murders in the Building: Backstage at the Goosebury and Hulu Animayhem: Enter the Second Dimension! Huge congratulations to everyone involved, especially our production partner on Animayhem, 3CS Productions..

Teaming up once again with Hulu, we brought the Animayhem back to San Diego Comic-Con 2024 bigger and better than ever—more participatory and immersive—to celebrate ten series from Hulu’s Animayhem portfolio. We had so much fun, as did the fans who voted us “The Best Offsite at San Diego!" Creative Agency: Campfire Production Company: 3CS Productions? Fabrication & Engineering: Honey Badger Fabrication CC: MS Event Production, Randy's Donuts, Stas Lipovetskiy, Bigger Than Life, StudioBooth, Activation Pro, Arete Digital Imaging Corp, Bright Event Rentals, Harvest Kitchen Catering, GoInspo?

The Campfire team is back from another whirlwind SDCC, where we created TWO massive installations for our clients, Peacock and Hulu. Hot off the press, here’s a video recap of our activation for Peacock to celebrate their new hit streaming show, Those About To Die.? No matter how many times a day fans were ALREADY thinking about the Roman Empire, we gave them a chance to step inside an ancient Roman arena and become charioteers for the Emperor on the biggest chariot slot-race track ever built. Shoutout to our partners who helped bring the Circus Maximus to life! Hail Caesar! Creative Agency: Campfire? Production Company: 3CS Productions? Fabrication & Engineering: Honey Badger Fabrication

We're thrilled to have won TWO Event Marketer EX Awards last night for two projects with our fantastic client, Hulu! Congratulations to everyone who made Only Murders in the Building: Backstage at the Goosebury and Hulu Animayhem at San Diego Comic-Con such great successes!

Our work for Hulu won the People's Voice Webby award for best activation! I think it's the first time we've won a top slot at the Webbys.

Thanks to everyone who voted for our work with Hulu, Only Murders in the Building: Backstage at the Goosebury, for a People's Voice The Webby Awards!

Campfire co-founder Michael Monello considers the 25-year legacy of the film and marketing that led to the founding of Campfire.

The New York Times takes note of the surging popularity of experiences connected to TV series, including our recent Hulu Only Murders in the Building: Backstage at the Goosebury: https://lnkd.in/eAWXZSw6