Campbell Ewald

Black Friday and Cyber Monday are upon us! ?? But are we still focusing on what people actually want? While discounts and flashy ads might drive initial sales, how do brands build long-term relationships that don’t expire with the holiday promo? This year, shift your focus to: ??Personalization: Tailored experiences that make customers feel valued. ?? ??Community Building: Engaging with your audience and fostering a sense of belonging. ?? ??DNA: Stay true to what makes people want to invest in your unique mission. ?? Remember, it’s about more than the sale; it’s about the story you tell and the connections you create with your consumers. That’s why at CE, our services are built to solve brand problems by solving people problems. Let’s create radically human work together. ?? #BlackFriday #CyberMonday #marketing #sale #Sustainability #radicallyhuman

We helped OnStar flip the narrative. ?? Looking to strengthen its position as more than a safety brand, OnStar was ready to flex its tech arm. So, The Exchange (?? https://lnkd.in/g89MthBM) tapped into our influencer network and leveraged 14 diverse creators to boost reach, engagement, and relevancy. By crafting engaging and authentic content that highlighted their latest innovations and features, we helped the brand connect with a newer and bigger audience. From smart home integration to advanced navigation systems, we showcased the brand’s cutting-edge capabilities. The result? A surge in brand love, building a community with sub-cultures, and more content than ever. ?? #WorkWednesday #InfluencerMarketing #OnStar #Tech #Innovation

?? Employee Spotlight???Michael Green Meet Michael! A Sr. Account Director based in Detroit. Michael, our New Business Account Director, has been with us for two years. With nearly a decade of experience in advertising and marketing, he brings a wealth of knowledge to the team. His professional background is diverse, ranging from project management to on-site client work. He also co-leads our ExcellenCE employee resource group, helping to foster an inclusive workplace. When he’s not strategizing outreach campaigns or managing client relationships, you can find him designing graphic shirts, running, or enjoying a good 90s sitcom (makes sense since his ideal sitcom parents would be the Huxtables). And if he didn’t work in advertising, he said he’d either be a fitness instructor or game show host. We’re so happy to have you on the team, Michael! ?????? #RadicallyHuman #CEFamily #Detroit #Marketing

Proud to be part of something great. ?? We partnered with Ad Council to create a campaign that highlighted amazing dads doing incredible things. It's an honor to be recognized as one of the 11 best campaigns driven by DEI in 2024. Let's keep inspiring radically human change together. Check out the ad here! ?? https://lnkd.in/ePHiTkFA #DEI #AdCouncil #CE #Fatherhood

Proud to have helped our client Henry Ford Health welcome Southeast Michigan & Greater Flint Ascension hospitals into the family. ?? Their new campaign celebrates the new chapter of expanding the HFH team to more than 50,000.? ? Watch the heartwarming spot and hear how CEO Bob Riney welcomes the patients and employees who are now part of the Henry Ford Health story. ??? ? #HenryFordHealth #Ascension #NewBeginnings #ClientLove #RadicallyHuman?

Did you know we have a blooming community of Green Thumbs? ?? ? At CE, we're committed to creating a culture where we can connect over shared interests and explore passions beyond marketing. Our Horticulture Club is just one example of how we strive to create spaces where people can come together, learn from one another, and simply enjoy the company of likeminded people. ?? ? What’s your favorite plant???????? ? #HorticultureClub #Plants #PlantPeople #RadicallyHuman

Thank you to all who have served and who serve today. #VeteransDay

You know the feeling…???? Happy Halloween! #CEscaries #halloween #agency #agencylife #workfun

Great to have our client Shamrock Farms in the office! So pumped about the amazing things we're going to accomplish together in Q4 and 2025. Let's do this! ??

?? Employee Spotlight??? Kate Sippel? ? Meet Kate! A Sr. Copywriter based in Detroit. ? Kate’s seven years at CE have been marked by her exceptional talent and dedication to her craft. As a seasoned copywriter, she brings a ton of experience and a passion for storytelling to her work. Her ability to craft compelling narratives and find the perfect words has made her an invaluable asset to our team. Kate's dedication, combined with her infectious enthusiasm and positivity, make her an essential member of the CE family.? ? We're so happy to have you on the team, Kate! ?????? ? ?? And don't miss out on Kate's upcoming book! Keep an eye out for her literary debut, Terror Station. Installments coming very soon! ?? ? #RadicallyHuman #CEFamily #Detroit #Marketing