Campaigns & Elections

As campaigns move into a GOTV phase with their paid advertising, one vendor has a bold prediction: channel selection could decide the outcome of your race. Will CTV/OTT Advertising Decide Your Election?

Randi Langford has some advice for campaigns down the stretch: Think about combining your linear and digital buying teams under one roof...“Whatever we do on a linear, we want to extend either to the cord cutter or the cord stacker.” Why Do Campaigns Still Have Siloed Media Teams?

In our most recent webinar we were joined by Prompt.io and Dr. Robert Cialdini to explore Dr. Cialdini's seven key principles of influence—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—and their powerful applications in the realm of politics. Campaigning with the Science of Influence: Shaping Mindsets and Voter Behavior with Dr. Robert Cialdini Partner post with Prompt.io

C&E recently spoke with Kyle Cundy, Political Sales Executive at Stirista, on a number of topics including the biggest targeting issues advertisers are attempting to solve this year, how to be sure your campaign is set up to get the most out of CTV, and more. The Digital Ad Space in ’24: Targeting With Accuracy and Speed Partner post with Stirista.

As we’ve seen in recent weeks, cyber threats pose an unprecedented risk to the political campaign ecosystem. In our most recent webinar we dove into recent campaign hacks and discussed how to protect your campaign or organization from now through Election Day. Don't Get Hacked - Dealing With the Heightened Risk of Cybersecurity Threats Between Now and Election Day

"Putting the right people in place and then equipping them with strong management skills is absolutely essential for political organizations and firms to thrive. But given the frantic nature of political work, campaigns and organizations often find themselves unable to devote the time and resources to get this right." Why Investing in Good Management is Essential for Your Political Organization to Thrive Parter post with Empower Strategies Consulting.

The Kremlin content-for-cash scandal that’s enveloped several high-profile conservative online commentators has some experts worrying about the growth in influencer marketing by campaigns. Influencers Open Door to Election Interference

Bentley Hensel, a practitioner-turned congressional candidate, is on a mission to increase campaign finance transparency. His push for greater transparency is highlighting a question that has lingered in the industry since the Supreme Court started the erosion of McCain-Feingold in 2010: What does campaign finance reform look like in 2024? How Much Transparency Is Too Much When It Comes to Campaign Finance?

"To unlock CTV’s full potential, campaigns must start by asking the right questions of their vendors to ensure their CTV buys have the scale and reach they need to win." CTV Has Come into Its Own; Campaigns Better Be Ready Partner post with DSPolitical.

?? The deadline to enter the 2024 CampaignTech Awards is five weeks away: October 10th. Get your boundary pushing campaign technology innovation the recognition it deserves in one of this year's 23 categories: -Company of the Year -Startup of the Year -Best Use of AI for Production, Editing, or Content Generation [NEW] -Best Use of Technology for Rapid Response [NEW] -Pioneering Use of Digital -Best Ad Delivery Experience [NEW] -Best Ad Tech Customer Service -Customer Service Team of the Year -AI Pioneer of the Year [NEW] -Cybersecurity Leader -Digital Campaign Leader of the Year -Engineering Team of the Year -Best Advocacy Campaign Platform -Best Digital Ad Platform -Best Field/Organizing Platform [NEW] -Best Online Merchandise Store or Solution [NEW] -Best Software as a Service -Best Texting Solution -Innovation in Artificial Intelligence -Innovation in Campaign Technology -Innovation in Digital Advertising -Innovation in Texting -Product or Service of the Year